Business Studies

The Bachelor's Degree Programme in Business Studies at Hanze University of Applied Sciences offers students a comprehensive education designed to prepare them for a dynamic and competitive global business environment. This programme combines theoretical knowledge with practical skills, ensuring graduates are well-equipped to excel in various sectors of the business world. Throughout the course, students explore key areas such as marketing, finance, management, entrepreneurship, international business, and digital innovation. The curriculum emphasizes developing critical thinking, problem-solving, and strategic decision-making abilities, enabling students to analyze complex business challenges and devise effective solutions.

The programme is structured around a blend of lectures, workshops, case studies, internships, and project-based learning. Students have opportunities to collaborate on real-world projects, often partnering with local and international companies, which enhances their professional experience and network. The programme also promotes entrepreneurship and innovation, encouraging students to develop their own business ideas and learn how to turn concepts into viable enterprises. Furthermore, the programme emphasizes sustainability and ethical business practices, preparing students to contribute positively to society and the environment.

Internationalization is a key component of the Business Studies programme. Students can participate in exchange programmes, internships abroad, and international projects, gaining valuable cross-cultural competencies. The programme is also characterized by its close ties with industry professionals and companies, providing students with guest lectures, mentorship, and career coaching. Upon graduation, students are awarded a Bachelor of Business Administration (BBA) degree, qualifying them for a wide range of careers in management, consultancy, marketing, finance, and entrepreneurship.

The teaching methodology encourages active learning and critical engagement, fostering a global mindset and adaptive skills vital for success in various business contexts. The programme’s modern facilities, dedicated faculty, and practical approach make it an ideal choice for ambitious individuals eager to build a solid foundation for their future careers in business. Graduates of this programme are well-prepared for private enterprise, public sector roles, further postgraduate education, or starting their own business ventures, demonstrating versatility and readiness to meet the challenges of the evolving business landscape.

Community of Learners

From day one you will work in an interdisciplinary, international setting. We offer you an ambitious and safe environment to cultivate your individual talents as well as your ability to work with others in co-creation. You will be part of an active and stimulating Community of Learners, consisting of your fellow-students as well as committed professors, lecturer-researchers and the professional practice. Within the Community you cooperate and learn from each other with the aim to create new knowledge for complex issues leading to sustainable solutions and innovations. You will learn to master the knowledge, skills, and, most importantly, the new roles you will need in your future job and you will be coached in your leadership skills.

Applied Research, Interdisciplinary Assignments, Professional Skills Development & Ethics

The Master programme consists of three pillars: Applied research, Interdisciplinary Assignments and Professional Skills Development & Ethics. These three pillars are based on the view that the future Business Professional needs to be equipped with critical thinking skills along with analytical skills to be able to handle complex issues. The interdisciplinary assignments enhance cooperation and communication skills with professionals from various disciplines and backgrounds. The Professional Skills Development & Ethics focuses on the ability to reflect on one’s own behaviour and development and to adapt accordingly. The Master programme kicks off with an intensive week where you will meet fellow students and experience the four core disciplines of the programme, while acquiring intensive training on your research skills. During the following weeks you will work in interdisciplinary teams on an assignment centered around the theme Sustainability.

Within the Interdisciplinary Innovation Assignments you will work on real-life complex issues from the professional field. It includes a dynamic combination of co-creation with fellow-students and the professional field, academic depth provided by (guest) lectures and professorships, and an evidence-based approach with insights from different disciplinary perspectives. Both (guest) lectures from experts in the field and the Community of Learners will support you throughout the Master programme. Your knowledge development is enhanced by the six ample themes and accompanying topics, that encompass the core disciplines of the Master programme: Marketing, Finance, Human Resource Management and Business & IT:

• Sustainability: e.g. Corporate Social Responsibility, Cooperatives & Democracy
• Technology Driven Society: e.g. Dynamic Capability, Compliance Management
• Liquid Society: e.g. Behavioural Economics, Complexity and Transition Management
• Innovation & Entrepreneurship: e.g. Circular Economy, Effectuation Theory
• Professional Skills Development & Ethics: e.g. Systems Thinking, In the Board Room
• Applied Research: e.g. Research Philosophy, Empirical Cycle, Academic Writing

Your Master thesis is the centrepiece of the programme: you will demonstrate that you can execute an applied research project independently in an interdisciplinary professional context. You will complete the full research cycle and prove that you can conceive and apply innovative and relevant solutions. You might choose your own topic relevant to and from the professional practice. Perhaps you might choose a topic from an organization or business committed to this Master programme or from the extensive network of the schools involved in the programme. You might even choose to contribute to a large research project from one of the four professorships involved in the Master programme: Marketing & Market-Focused Entrepreneurship, Sustainable Financial Management, Human Capital or New Business & ICT.

International classroom

In a globalised society where international trade and cooperation between companies, public organisations, and universities is increasing, the international orientation of this Master programme is vital. In the international classroom, you will know what it is like to work in an international context. You will study with a mixed group of students, consisting of Dutch as well as international students, sharing your specific points of view and learning from their perspective. You will broaden your horizon and expand your international contacts. You will make friends for life from all over the world.

You can apply for this master's programme with a bachelor's degree or an equivalent degree from abroad within the domain business studies and related fields. The admission procedure consists of: 

1. A proof of sufficient English proficiency, IELTS 6.5 or equivalent
2. A motivation letter
3. An interview

Tuition Fees 2018-2019

• EU/EEA students: € 2,060 
• Non-EU/EEA students: € 7,700

The Business Studies program at Hanze University of Applied Sciences is designed to provide students with a comprehensive understanding of the fundamental principles of business management, international business, marketing, finance, and entrepreneurship. This program emphasizes practical skills alongside theoretical knowledge, preparing graduates to excel in various business environments. Students have the opportunity to engage in real-world projects, internships, and collaboration with industry partners, which enhances their employability and practical understanding of business operations.

The curriculum is tailored to meet the demands of a rapidly changing global economy, incorporating contemporary topics such as digital transformation, sustainability, innovation, and strategic management. The program encourages critical thinking, problem-solving, and effective communication, which are essential skills for future business leaders. Students learn in an international environment, interacting with classmates from diverse backgrounds, and are often given opportunities to participate in study exchanges, internships abroad, and international projects.

Hanze University of Applied Sciences also emphasizes personal development, offering various extracurricular activities, workshops, and courses to enhance leadership, teamwork, and entrepreneurial skills. The program is typically structured to be completed in three years for full-time students, with options for part-time study or special tracks depending on the academic year and cohort. Upon graduation, students receive a Bachelor of Business Administration, equipping them with the knowledge and skills required to pursue careers in various sectors, including multinational corporations, startups, consulting firms, and non-profit organizations.

The university’s strong links with the business community provide students with networking opportunities, industry insights, and career guidance. The program also supports students in developing an entrepreneurial mindset, encouraging them to innovate and create new business ventures. With a focus on practical application, the Business Studies program at Hanze University of Applied Sciences aims to produce competent, resourceful, and ethical business professionals ready to meet the challenges of the global marketplace.