Marketing Analytics

Program Description for Marketing Analytics at the University of Rochester:

The University of Rochester offers a comprehensive and innovative program in Marketing Analytics designed to equip students with the essential skills and knowledge needed to excel in the rapidly evolving field of data-driven marketing. This program integrates core principles of marketing, statistics, data analysis, and technology, enabling graduates to extract actionable insights from complex datasets and develop strategic marketing solutions. Students will learn to utilize advanced analytics tools and software, understand consumer behavior through data patterns, and apply predictive modeling techniques to enhance marketing performance and decision-making.

The curriculum emphasizes practical applications and hands-on experiences, ensuring that students are proficient in designing, implementing, and interpreting marketing analytics projects. Courses cover a broad range of topics including customer segmentation, campaign analysis, digital marketing analytics, machine learning applications in marketing, and data visualization. The program also highlights ethical considerations and data privacy issues in analytics, preparing students to navigate current industry standards responsibly.

Throughout their studies, students will engage with real-world case studies and collaborate on projects with industry partners, fostering skills in teamwork, communication, and problem-solving. The program is suitable for individuals aiming to pursue careers in marketing analytics, data science, market research, or related fields within marketing departments, consulting firms, or technology companies. With a focus on both theoretical foundations and practical skills, the Marketing Analytics program at the University of Rochester prepares graduates to become data-savvy marketing professionals capable of driving growth and innovation in dynamic business environments.

Requirements

• Online application form
• Current résumé
• One required essay (12-point font, 250-500 word limit)
• Applicant fun fact (12 point, 25 word limit)
• School-issued official transcripts, scanned, and uploaded for each college attended (admitted students will be required to submit official transcripts at a later date)
• Test-taker results for GMAT or GRE, (including Analytical Writing Assessment scores, Integrated Reasoning scores, etc.) scanned and uploaded 
• Test-taker results for TOEFL or IELTS, scanned and uploaded (all international candidates except those who received a degree from an English-speaking institution) 
• One letter of recommendation (submitted electronically); a second letter of recommendation is optional
• $150 application fee. Simon Business School is honored to waive the application fee for active-duty military members and military veterans.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Rochester offers a comprehensive approach to financing studies for its students enrolled in the Marketing Analytics program. Tuition fees vary depending on the program level, residency status, and specific course participation. Typically, international and domestic students are eligible for various funding opportunities, including scholarships, grants, and assistantships, which can significantly offset educational expenses. The university provides detailed information about payment plans and financial aid options through its Office of Financial Aid. Students are encouraged to apply early to maximize their chances of receiving financial support. In addition to university-provided aid, external funding sources such as private scholarships and industry-specific grants are also accessible. The university offers workshops and counseling services to help students understand the financial planning process, budget effectively, and navigate loan options if necessary. It is recommended that prospective students review the specific costs associated with the program and consult the official university website or financial aid office for the most current and accurate information. In some cases, students may be able to secure employer sponsorship or participate in loan programs designed for graduate students. The university maintains transparency regarding financial commitments, ensuring students are well-informed about payments, deadlines, and potential financial assistance. Overall, Rochester's approach aims to make graduate education accessible by providing a range of financial resources tailored to diverse student needs.

The University of Rochester offers a structured and comprehensive program in Marketing Analytics designed to equip students with the skills necessary to interpret and leverage data in marketing contexts. The program combines coursework in marketing principles, data analysis, statistics, and technology to prepare graduates for careers in data-driven marketing roles. Students gain proficiency in analytical tools such as Excel, SQL, and programming languages like R and Python, enabling them to extract insights from complex data sets. The curriculum emphasizes the application of analytics in real-world marketing situations, including customer segmentation, campaign measurement, and market research. Through a combination of lectures, case studies, and hands-on projects, students develop critical thinking abilities and practical skills. The program is suitable for individuals with backgrounds in business, economics, or related fields who wish to specialize in marketing analytics. It also offers opportunities for internships and interactions with industry professionals, enhancing practical experience and networking. Graduates of the program are prepared for diverse roles such as marketing analyst, data analyst, customer insights manager, and digital marketing strategist. The University of Rochester's strong emphasis on research, innovative teaching, and industry collaboration ensures that students stay current with cutting-edge trends and technologies in marketing analytics. The program aims to bridge the gap between traditional marketing knowledge and advanced data analysis techniques, fostering a new generation of marketing professionals capable of making data-driven decisions that enhance business performance.