StudyQA — Master: Marketing — Virginia Polytechnic Institute and State University (Virginia Tech)

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The Marketing Department offers a Master of Science in Business with Concentration in Marketing focused on advanced marketing research. The program serves students with two types of interests:

Students who wish to pursue a Ph.D. but who have completed only an undergraduate degree.
Students with well defined interests in analytical positions in marketing research, advertising research, and marketing analytics.

The program is highly selective and limited in size (admitting 1 to 3 students per year) and involves a high level of interaction with members of the marketing faculty. For students seeking to pursue a Ph.D., the M.S. program provides a point of entry for students with limited backgrounds, allowing them to gain insight on the training and career expectations for Ph.D.'s in marketing and to complete work preparatory to Ph.D. study in core areas like mathematics, statistics, and research methods. For students who choose to treat the M.S. degree as terminal, significant employment opportunities exist in marketing research and advertising research organizations as well as companies with strong business analytics groups. However, prospective applicants should understand that this program is not a substitute for the M.B.A. for students seeking a professional business degree. The M.S. program provides focused and advanced technical training not available in the M.B.A. program of study and its requirements are quite different from the MBA.

The program of study includes a minimum of 30 credit hours of coursework at the graduate level, plus a comprehensive project, examination, or a thesis. The degree requirements include:

9-12 credit hours of advanced marketing seminars (6000 level).
A minimum of 9 credit hours of research methods and statistics courses at the graduate level. Suggested courses include graduate study in statistics (STAT 5615, 5616, or 5004) econometrics (ECON 5125, 5126, 5127), Psychology (PSYC 5315, 5316), and/or Marketing (MKTG 6224).
6-9 elective credit hours at the graduate level in a related discipline (e.g., psychology or economics) or graduate level business courses (if the student has the requisite background and space permits) that would contribute to the student's ability to design and conduct sophisticated research.
A comprehensive applied project entailing the design and implementation of appropriate marketing research skills, an examination covering the marketing literature and research methods, or a master's thesis. Up to 6 credit hours will be awarded for the thesis.

Courses

MKTG 5104 - Marketing Policy And Strateg
MKTG 5154 - Research for Marketing Decisions
MKTG 5254 - Product Strategy
MKTG 5304 - Promotion Strategy
MKTG 5444 - Marketing, Management and the Public Purpose
MKTG 5604 - Marketing Principles
MKTG 5614 - Marketing Analysis and Strategy
MKTG 5624 - Business Negotiations
MKTG 5634 - International Marketing Management
MKTG 5654 - Managing the Mktg Function
MKTG 5664 - Managing MKTG Relationships
MKTG 5674 - Marketing in Dynamic Contexts
MKTG 5704 - International Marketing Strategy
MKTG 5894 - Final Examination
MKTG 5904 - Project and Report
MKTG 5954 - Study Abroad
MKTG 5974 - Independent Study
MKTG 5984 - Special Study
MKTG 5994 - Research and Thesis
MKTG 6105 - Advanced Topics In Marketing
MKTG 6106 - Advanced Topics In Marketing
MKTG 6204 - Judgement and Decision Making Research in Marketing
MKTG 6224 - Advanced Marketing Research
MKTG 6304 - Seminar in Buyer Behavior Research
MKTG 6404 - Advanced Quantitative Marketing Methods
MKTG 6444 - Seminar in Marketing & Society
MKTG 6984 - Special Study

Transcripts. Include a scanned copy of your college transcripts with your online application, then arrange for an official copy to be sent to us after you receive an offer of admission.
Letters of Recommendation. Check to see whether your department requires letters of recommendation from references. If so, you can include their email addresses in your online application, or have them send paper copies directly to your program’s department.
Application Fees. Degree-seeking students must include a $75 fee with their application, though check to see if you qualify for a waiver or reduced fee.
TOEFL Paper 600.0, Computer 250.0, iBT 100.0
Minimum GPA: 3.0
Institution code: 5859