Marketing

The Bachelor of Business Administration (B.B.A.) degree program in Marketing at Virginia Tech provides students with a comprehensive education designed to prepare them for successful careers in the dynamic field of marketing. This program offers a rigorous curriculum that combines foundational business principles with specialized marketing knowledge, equipping students with the skills necessary to analyze market needs, develop strategic marketing plans, and execute effective marketing campaigns across various platforms. Students will explore core topics such as consumer behavior, digital marketing, advertising, market research, branding, and sales management, gaining insights into both traditional and contemporary marketing practices. The program emphasizes experiential learning through case studies, projects, internships, and collaborations with industry partners, allowing students to apply theoretical concepts in real-world settings. Virginia Tech’s strong focus on innovation and leadership development ensures that graduates are prepared to adapt to rapid technological advances and evolving market trends. Students have access to cutting-edge resources, including advanced data analytics tools and marketing simulation software, to enhance their practical skills. The curriculum also fosters critical thinking, creativity, and ethical decision-making, preparing graduates to become responsible leaders in the marketing sector. Additionally, the program offers elective courses that allow students to tailor their education according to their interests, whether in digital marketing, global marketing strategies, or entrepreneurial ventures. Career opportunities for graduates include roles in brand management, digital marketing, advertising agencies, market research firms, and corporate marketing departments. Virginia Tech’s strong alumni network and industry connections provide valuable internship and employment opportunities, ensuring that students are well-positioned for professional success upon graduation. Overall, the Marketing B.B.A. program at Virginia Tech aims to develop innovative, ethical, and market-savvy professionals ready to navigate and shape the future of the marketing industry.

The program of study includes a minimum of 30 credit hours of coursework at the graduate level, plus a comprehensive project, examination, or a thesis. The degree requirements include:

• 9-12 credit hours of advanced marketing seminars (6000 level). 
• A minimum of 9 credit hours of research methods and statistics courses at the graduate level. Suggested courses include graduate study in statistics (STAT 5615, 5616, or 5004) econometrics (ECON 5125, 5126, 5127), Psychology (PSYC 5315, 5316), and/or Marketing (MKTG 6224). 
• 6-9 elective credit hours at the graduate level in a related discipline (e.g., psychology or economics) or graduate level business courses (if the student has the requisite background and space permits) that would contribute to the student's ability to design and conduct sophisticated research. 
• A comprehensive applied project entailing the design and implementation of appropriate marketing research skills, an examination covering the marketing literature and research methods, or a master's thesis. Up to 6 credit hours will be awarded for the thesis. 

Courses

• MKTG 5104 - Marketing Policy And Strateg
• MKTG 5154 - Research for Marketing Decisions
• MKTG 5254 - Product Strategy
• MKTG 5304 - Promotion Strategy
• MKTG 5444 - Marketing, Management and the Public Purpose
• MKTG 5604 - Marketing Principles
• MKTG 5614 - Marketing Analysis and Strategy
• MKTG 5624 - Business Negotiations
• MKTG 5634 - International Marketing Management
• MKTG 5654 - Managing the Mktg Function
• MKTG 5664 - Managing MKTG Relationships
• MKTG 5674 - Marketing in Dynamic Contexts
• MKTG 5704 - International Marketing Strategy
• MKTG 5894 - Final Examination
• MKTG 5904 - Project and Report
• MKTG 5954 - Study Abroad
• MKTG 5974 - Independent Study
• MKTG 5984 - Special Study
• MKTG 5994 - Research and Thesis
• MKTG 6105 - Advanced Topics In Marketing
• MKTG 6106 - Advanced Topics In Marketing
• MKTG 6204 - Judgement and Decision Making Research in Marketing
• MKTG 6224 - Advanced Marketing Research
• MKTG 6304 - Seminar in Buyer Behavior Research
• MKTG 6404 - Advanced Quantitative Marketing Methods
• MKTG 6444 - Seminar in Marketing & Society
• MKTG 6984 - Special Study

• Transcripts. Include a scanned copy of your college transcripts with your online application, then arrange for an official copy to be sent to us after you receive an offer of admission.
• Letters of Recommendation. Check to see whether your department requires letters of recommendation from references. If so, you can include their email addresses in your online application, or have them send paper copies directly to your program’s department.
• Application Fees. Degree-seeking students must include a $75 fee with their application, though check to see if you qualify for a waiver or reduced fee.
• TOEFL Paper 600.0, Computer 250.0, iBT 100.0
• Minimum GPA: 3.0
• Institution code: 5859

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Scholarships

• University Scholarships
• Global Education
• Assistantships

The Bachelor of Science in Marketing at Virginia Tech is a comprehensive undergraduate program designed to prepare students for successful careers in the dynamic field of marketing. The curriculum emphasizes a strong foundation in core business principles, including accounting, finance, management, and economics, complemented by specialized courses focused on marketing strategies, consumer behavior, digital marketing, market research, and advertising. Students gain hands-on experience through practical projects, case studies, and internship opportunities, which equip them with real-world skills and industry insights. The program also covers emerging trends such as social media marketing, data analytics, and global marketing practices, ensuring graduates are well-equipped to adapt to the rapidly changing marketplace. Virginia Tech's faculty members are experts in their fields, providing mentorship and fostering an interactive learning environment. The campus facilities include modern classrooms, dedicated laboratories, and collaborative spaces that facilitate immersive learning experiences. Students are encouraged to participate in extracurricular activities such as marketing clubs, competitions, and conferences, which enhance professional development and networking opportunities. The program aims to produce graduates who possess strong analytical skills, creativity, ethical judgment, and a global perspective, enabling them to excel in various sectors such as retail, advertising, consulting, and corporate marketing. Upon completion, students are prepared for entry-level marketing roles and further graduate education if desired. The university also offers resources like career services and alumni networks to support students' transition into the workforce. Overall, the Virginia Tech Marketing program is committed to providing a rigorous and relevant education that aligns with industry standards and prepares students for lifelong success in marketing and related fields.