Marketing

The Bachelor of Business Administration in Marketing at Yeshiva University is a comprehensive undergraduate program designed to equip students with a solid foundation in the principles and practices of marketing within a dynamic global business environment. This program combines rigorous coursework in business fundamentals with specialized training in marketing strategies, consumer behavior, digital marketing, market research, brand management, and advertising. Students will explore the latest trends and tools in marketing analytics, social media, and e-commerce, preparing them to effectively develop, implement, and evaluate marketing campaigns across various industries. Emphasizing ethical decision-making and strategic thinking, the program aims to cultivate innovative leaders who can adapt to rapidly changing market conditions and technological advancements. Throughout their studies, students will engage in real-world projects, internships, and case studies that foster practical skills and professional networks. The curriculum also encourages interdisciplinary learning, integrating concepts from psychology, communication, and technology to provide a well-rounded understanding of consumer engagement and market dynamics. Graduates of the program will be qualified for careers in advertising agencies, corporate marketing departments, digital media firms, market research organizations, and entrepreneurial ventures. The program is designed to develop critical thinking, analytical skills, and creative problem-solving abilities essential for success in the competitive field of marketing. With access to Yeshiva University’s state-of-the-art facilities, distinguished faculty, and a vibrant campus community, students receive a supportive environment that promotes academic excellence and personal growth. The Bachelor of Business Administration in Marketing at Yeshiva University prepares graduates to become innovative, ethical, and effective marketing professionals capable of making a meaningful impact in their organizations and communities.

Our 30-credit curriculum is fully integrated, and involves examining case studies in various industries through a multitude of marketing perspectives. The project-based coursework takes a hands-on, analytical approach that explores real-world marketing challenges. You’ll gain comprehensive knowledge of both traditional principles of marketing and emerging digital marketing techniques, as well as the ability to apply them to business. The courses are offered online, allowing you to maximize flexibility and work-life balance.

 This online program covers topics in foundational and emerging aspects of marketing, including: 

• Online consumer psychology and decision-making
• Marketing and web analytics
• Digital user experience
• Multi-platform digital development
• SEO/SEM
• Product positioning and branding

Semester 1 (FT)

• Marketing Management
• Consumer Choice & Behavior
• Marketing Research Methods 

Semester 2 (FT)

• Advertising Strategy & Social Media
• Data Mining for Business
• Brand Management
• Business Communication  

Semester 3 (FT)

• Digital Media
• Applied Social Media
• Marketing Capstone  

• Bachelor’s degree from an accredited college or university
• Minimum undergraduate GPA of 3.0
• Individual interview with MS in Marketing program faculty
• TOEFL scores (for non-native speakers)
• Demonstrated commitment to contribute to and complete the program

Financing for the Marketing program at Yeshiva University typically includes a variety of options designed to support students throughout their studies. Students are encouraged to explore federal and state financial aid programs, including grants, loans, and work-study opportunities, which are available through the U.S. Department of Education. Yeshiva University participates in the Federal Pell Grant Program, providing need-based grants to eligible undergraduate students. Additionally, students may qualify for Federal Supplemental Educational Opportunity Grants (FSEOG) and Direct Loan programs such as Stafford Loans, which offer affordable borrowing options with fixed interest rates and flexible repayment plans.

Institutional scholarships and grants are also available based on academic merit, financial need, or specific criteria related to the field of study or applicant background. These scholarships are awarded at the discretion of the university and may be renewable for subsequent years based on academic performance and continued financial need. Yeshiva University encourages students to apply early for scholarships through the university’s financial aid office and to complete the Free Application for Federal Student Aid (FAFSA) annually to determine eligibility for federal aid programs.

In addition to grants and loans, students may consider external scholarship opportunities, including those sponsored by professional marketing associations, community organizations, and corporate partners. Many students also supplement their educational funding through part-time employment opportunities on or near campus, which can provide valuable professional experience and help offset living expenses.

Yeshiva University offers financial planning resources and counseling services to assist students in understanding the costs associated with their education and in developing strategies to finance their studies effectively. Estimated total program costs, including tuition, fees, books, supplies, and personal expenses, vary each academic year but are communicated clearly on the university’s website. Students are urged to review the specific financial aid options available for their program and to adhere to application deadlines to maximize their financial support.

Overall, financing a degree in Marketing at Yeshiva University involves a combination of federal assistance, institutional support, scholarships, and personal savings, aimed at making higher education accessible to a diverse student body. The university is committed to providing comprehensive financial aid guidance to enable students to focus on their academic and professional development without undue financial burden.

The Bachelor of Arts in Marketing at Yeshiva University provides students with a comprehensive understanding of the fundamental principles and practices involved in the marketing industry. The program is designed to equip students with both theoretical knowledge and practical skills necessary to excel in various marketing roles across different industries. Core coursework typically covers areas such as consumer behavior, advertising, digital marketing, market research, brand management, strategic marketing planning, and sales techniques. Students are encouraged to develop critical thinking and analytical skills to interpret market data, understand customer needs, and craft effective marketing strategies.

Yeshiva University emphasizes a multidisciplinary approach, integrating courses from business, communications, and liberal arts disciplines to give students a well-rounded education. The program may also include opportunities for experiential learning through internships, projects, and collaborations with real-world companies, allowing students to gain practical experience and build professional networks. The faculty comprises experienced educators and industry professionals committed to mentoring students and preparing them for careers in marketing, advertising, public relations, market research, and related fields.

Moreover, students in the marketing program are encouraged to engage in extracurricular activities such as marketing clubs, case competitions, and seminars, which enhance learning and foster leadership skills. Yeshiva University also offers resources such as career counseling and recruiting events to support students' transition from academia to the workforce. Upon graduation, students are well-prepared to pursue roles in advertising agencies, corporate marketing departments, media outlets, and entrepreneurial ventures, among others. The program’s curriculum is periodically updated to reflect current trends and technological advances in marketing, including the growing importance of digital and social media marketing strategies. Overall, the Marketing program at Yeshiva University aims to cultivate innovative, ethical, and strategic marketers capable of adapting to a dynamic global marketplace.