Marketing

Yeshiva University’s Master of Science in Marketing, offered through the AACSB-accredited Sy Syms School of Business, is designed to provide you with the knowledge and skills necessary for an advanced marketing career. You will develop expertise in the management of brand campaigns that capture the attention of the target audience and benefit the marketplace.

The flexible, online coursework is very career-focused, giving you the opportunity to build a portfolio of work that demonstrates proficiencies in digital marketing and beyond.

Our 30-credit curriculum is fully integrated, and involves examining case studies in various industries through a multitude of marketing perspectives. The project-based coursework takes a hands-on, analytical approach that explores real-world marketing challenges. You’ll gain comprehensive knowledge of both traditional principles of marketing and emerging digital marketing techniques, as well as the ability to apply them to business. The courses are offered online, allowing you to maximize flexibility and work-life balance.

 This online program covers topics in foundational and emerging aspects of marketing, including: 

• Online consumer psychology and decision-making
• Marketing and web analytics
• Digital user experience
• Multi-platform digital development
• SEO/SEM
• Product positioning and branding

Semester 1 (FT)

• Marketing Management
• Consumer Choice & Behavior
• Marketing Research Methods 

Semester 2 (FT)

• Advertising Strategy & Social Media
• Data Mining for Business
• Brand Management
• Business Communication  

Semester 3 (FT)

• Digital Media
• Applied Social Media
• Marketing Capstone  

• Bachelor’s degree from an accredited college or university
• Minimum undergraduate GPA of 3.0
• Individual interview with MS in Marketing program faculty
• TOEFL scores (for non-native speakers)
• Demonstrated commitment to contribute to and complete the program