Marketing with Media Communications

The Bachelor of Arts in Marketing with Media Communications at the University of Buckingham offers an innovative and comprehensive curriculum designed to equip students with a thorough understanding of modern marketing principles and media communication strategies. This programme combines core marketing theories with practical skills in media production, digital communications, and strategic brand management, preparing graduates for dynamic careers in the competitive field of marketing and media. Throughout the course, students explore essential topics such as consumer behavior, market research, advertising, digital marketing, and social media management, gaining the ability to develop effective marketing campaigns across various platforms. The programme emphasizes the importance of understanding media audiences, content creation, and the psychological factors that influence consumer decisions. Students also have opportunities to engage in hands-on projects, workshops, and real-world case studies, which foster critical thinking, creativity, and teamwork. The university’s small class sizes and personalized teaching approach ensure close interaction with experienced academics and industry professionals, providing valuable insights into current trends and challenges faced by marketing and media sectors today. As part of their degree, students may participate in internships or placement schemes, gaining practical experience and industry contacts that are crucial for their future careers. The curriculum is designed to be flexible, enabling students to tailor their studies according to their interests and career ambitions. Graduates of this programme are well-prepared for roles in advertising agencies, media companies, digital marketing firms, and corporate marketing departments. The University of Buckingham’s strong emphasis on employability and real-world relevance ensures that students graduate with both the theoretical knowledge and practical skills needed to succeed in a fast-paced and evolving industry. This programme is ideal for students who are passionate about marketing, media communications, and digital innovation, and who wish to develop the expertise necessary to influence consumer perceptions and drive business growth in the digital age.

Detailed Course Facts

• EUR 14015 Year (EEA)
• EUR 19930 Year (Non-EEA)

Home/EU £11,250; International £16,000

• English

Course Content

Teaching is carried out through a combination of formal lecturessupported by tutorials and seminars . A key feature of the Buckingham teaching method is the use of small tutorial groupswhich provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of the Business School to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.

At the beginning of each term, we provide our students with module outlines and reading lists for each module. We also provide a tutorial question pack, which the students work through week by week. Each week corresponds with the subject given in the lectures and at each tutorial the students have the opportunity to discuss their answers to the tutorial questions. Solutions to the numerical tutorial questions are handed out each week so, by the end of the term, the students have a very useful pack of material to help with their revision. Lecturers are available throughout the term to help students with their revision for the examinations. An increasing proportion of course material is available on the Universitys own Virtual Learning Environment.

The Media minor programmes at the University of Buckingham offer students small student: tutor ratios (8:1) with a dedicated media lab at their disposal. The work is production-based, allowing students to graduate from the programme with a portfolio to present to potential employers.

This can include press journalism (news stories, features, interviews), a website (created by the student as part of the Online Media module), video and sound packages for Broadcast Journalism (for Journalism minors) or an advertising campaign (Media Studies minors).

Students also learn to use industry-standard software including QuarkXpress, CoolEdit and Photoshop, as well as DV cameras and digital still cameras.

English Language Requirements

IELTS band : 6 CAE score : 60(Grade C) TOEFL paper-based test score : 550 TOEFL iBT® test : 79

To study at this university, you have to speak English. We advice you to

Requirements

All applicants must meet the following entry requirements:

• 280 UCAS Points or Equivalent, and
• Level of English required

English language requirements

• IELTS: Average of 6.0 (with 5.5 or above in each component)
• TOEFL: (Internet-based) 79-80
• TOEFL: (Paper-based) 550
• Cambridge Certificate of Proficiency in English (CPE): C or higher
• International GCSE English as a Second Language: C or higher on extended curriculum
• London University GCE O level Syllabus B in English Language: C or higher
• Oxford-ARELS Examination Higher Level: Credit or Distinction
• Pearson Test of English Academic (PTE Academic): 50-57

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Buckingham.

Funding

Bursaries and scholarships can be a great way of financing your studies, and enabling you to achieve your potential. If you win a scholarship, you receive a discount on your fees and, most important, a scholarship on your CV will make you stand out to future employers.

How many bursaries and scholarships are available?

A number of scholarships and bursaries are awarded annually by the University which vary from partial fee to full-fee awards. These are thanks to the donations received from supporters of the University, including the Audrey Osborn Trust, The Headley Trust, Garfield Weston Foundation, Brunner Family Trust, RM & D Gregory, Eranda Foundation and John Desborough Memorial Bequest.

Applications are now closed for July and September 2012 applicants. We will be considering January and April 2013 applicants from Monday 17 September, the deadline for submission will be Friday 2 November.

The following Scholarships have specific entry criteria and / or deadlines:

• Sir Ray Tindle Scholarships
• The Paul E H Davis Awards Deadline for applications: 31 October 2012 for Exhibitions & flexible for Research Scholarship.

Entry requirements & procedure

It is the Universitys policy to ensure that bursaries and scholarships are awarded to those who might not otherwise have the opportunity to benefit from a University education. In the case of some scholarships, at the request of the donor, academic merit will also be taken into consideration.

All awards are subject to your meeting the Universitys academic entry requirements and abiding by the rules and regulations. To be eligible to apply for a scholarship you will need to have been offered a place to study at Buckingham. In the case of UCAS applications, if you are made an award you will need to select Buckingham as your firm acceptance choice.

Please note: these awards are made to new students only, current students are not eligible to apply.

The Marketing with Media Communications degree at the University of Buckingham provides students with a comprehensive understanding of marketing principles, media relations, digital communication, and strategic marketing practices. Designed to equip graduates with the skills necessary to excel in the fast-paced world of marketing and media, the program combines theoretical knowledge with practical experience. Students will explore core topics such as consumer behavior, market research, digital marketing strategies, branding, advertising, and the impact of social media on modern communication. The curriculum also emphasizes the importance of media literacy, effective communication skills, and the role of new media in shaping public perception and business success.

Throughout the course, students have opportunities to apply their learning through projects, internships, and real-world case studies. The program aims to develop analytical thinking, creative problem-solving abilities, and effective communication skills, preparing students for careers in advertising agencies, media organizations, corporate marketing departments, and digital media platforms. The university offers a supportive learning environment with small class sizes, ensuring personalized attention and interaction with experienced faculty members who bring industry insights into their teaching.

The program also focuses on the ethical considerations in marketing and media communications, encouraging students to think critically about the social responsibilities associated with their future roles. Additionally, the university provides access to modern facilities and resources, including computer labs with the latest digital marketing tools, media production equipment, and access to industry-standard software.

Graduates of the program will be well-prepared to enter a variety of roles such as marketing executive, media planner, social media manager, brand consultant, or digital content creator. The program’s emphasis on employability, alongside opportunities for networking and professional development, ensures that students are competitive candidates in the evolving media landscape. Moreover, the university’s close ties with industry professionals and alumni networks support students in securing internships and job placements post-graduation. Overall, the Marketing with Media Communications program at the University of Buckingham offers a dynamic and practical education for individuals aspiring to influence and innovate within the marketing and media sectors.