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This programme combines the internationally recognised research and teaching strengths of the Department of English with the University´s highly reputable School of Management, accredited by AACSB International - the Association to Advance Collegiate Schools of Business.
The programme is designed to equip you with a critical understanding of communication in contemporary international marketing contexts, in order to be able to address the market needs of the international business environment. It is designed for students who have completed a degree in management studies, cultural studies, marketing, business organisation, humanities or the social sciences.
You will gain the necessary knowledge and skills to be able to seek employment in a very wide variety of multinational and/or international organisations. In particular the programme will prepare you for a career in advertising, international marketing management, media and public relations.
You will take six compulsory modules and two optional modules covering a wide range of disciplines including: communication studies, management, international business, and cultural studies. If you are continuing to Masters stage, you will also take a module in Research Methods to prepare for the dissertation element.
Some of our past students have undertaken the following careers: competitor analyst for a private company; business associate; investment manager in a Chinese government-run company responsible for seeking overseas investment.
Compulsory Modules
International Marketing Management This module will provide you with a comprehensive initiation into the theory, concepts, issues and practice of international marketing. The module identifies processes, contexts and influences associated with international marketing strategies. It develops your appreciation of strategies and plans for different economies, and of the implications, monitoring and control of the international marketing process.
Marketing This module provides you with a comprehensive framework for understanding the contextual, strategic and operational issues of marketing, and develops your ability to link theory with practice. Theory and case studies are used to analyse environmental conditions, marketplace trends, market characteristics, consumer behaviour, marketing strategy, marketing planning, tactics and operations, and the growing influence of technology.
Marketing Communications This module introduces the theory and practice of marketing communications (marcoms) in an international context. You will cover the management of marketplace trends, strategic and operational objectives, and planning and implementation of marketing communications practice in a global setting.
Introduction to Research Methods: Answering Questions with Evidence This module provides an introduction to some of the principal tools of social research in preparation for the dissertation. Through the provision of hands-on experience in workshop exercises, you will be equipped with the tools to evaluate evidence that has been generated through various methods and techniques and to select appropriately from among these in planning your own research.
Interpersonal Communication This module considers conversational implicature, speech act theory, frames and footing, politeness, conversation analysis and conversational style.
Strategy This module will provide you with a theoretical and practical understanding of corporate strategy as an interdisciplinary activity, within the context of a competitive market economy, leading to corporate decision-making.
Optional Modules
Global Diversity in Language and Communication This module investigates the ideological, social and historical bases of communication that shape todays globalised world
The Language of Advertising This module will teach you how to apply concepts from linguistics, in particular pragmatics, and semiotics to the analysis of advertisements. It will examine how advertisement designers exploit linguistic and visual means in order to communicate messages and to persuade their recipients. It will consider advertisements in various media, including newspapers/journals, radio, TV and the internet, and will examine the effect of culture on the production and perception of advertisements
Surrey and Santander Scholarships
The University of Surrey are pleased to offer three scholarship schemes aimed at further enhancing our cultural diversity:
* Surrey Country Scholarships
* Santander Country Scholarships
* Santander University Scholarships
Accreditation
Accredited by AACSB
AACSB International offers a set of standards that are relevant and applicable to all business programmes globally and which support and encourage excellence in management education worldwide.
AACSB International accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. AACSB International accreditation is the hallmark of excellence in management education worldwide.
AACSB International accreditation assures stakeholders that business schools:
* Manage resources to achieve a vibrant and relevant mission
* Advance business and management knowledge through faculty scholarship
* Provide high-calibre teaching of quality and current curricula
* Cultivate meaningful interaction between students and a qualified faculty
* Produce graduates who have achieved specified learning goals
The University of Surrey achieved its accreditation in November 2005 after a rigorous application and assessment process, culminating in a visit from an accreditation panel.
Less than 15 per cent of the world´s business schools are accredited by the AACSB; so the School of Management was especially proud to join the elite group of less than 100 business schools in Europe holding AACSB accreditation.
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