Retail Management and Marketing

What will you study?

This course deals with the practical development and application of the key operational aspects of retailing, and will help you to understand the contemporary retail environment and examine topical issues related to retail management. Youll learn from research-active, industry-experienced staff who publish ground breaking research into retail management issues.

You will develop analytical skills related to retail operations and the international retail environment by considering international retail development and understanding the academic debate surrounding international retail activity, with a view to putting this knowledge into practice.

Placement

As part of this course you can take an optional 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.

Guest speakers

In addition to the experienced academic team, this course integrates a range of guest speakers from industry with recent examples including the e-Commerce director from Dixons Store Group International; Operations Director from Hobbycraft and key managers from B&Q; Home Retail Group and Tesco.

The Retail Management and Marketing program at Bournemouth University offers students a comprehensive understanding of the dynamic retail sector, focusing on the strategic, operational, and marketing aspects essential for success in today's competitive environment. Throughout the course, students will explore the fundamental principles of retail management, including consumer behavior, retail operations, supply chain logistics, and digital innovation. The program emphasizes the development of critical skills in marketing strategy, branding, and e-commerce, preparing graduates to navigate the rapidly evolving landscape of retail industries.

Students will engage with real-world case studies, industry projects, and interactive workshops designed to enhance practical skills and theoretical knowledge. The curriculum covers a broad spectrum of topics such as retail analytics, omni-channel marketing, customer experience management, and responsible retailing. Emphasis is placed on understanding consumer trends and leveraging technology to create personalised shopping experiences, both online and in-store.

The program also highlights sustainable retail practices and ethical considerations, ensuring students are equipped to promote responsible business approaches in their future careers. Close links with industry partners mean students have opportunities for placements, networking events, and guest lectures from retail professionals, providing valuable insights into current market challenges and emerging opportunities.

Graduates of this program will be well-prepared for careers in retail management, marketing, merchandising, and supply chain roles across diverse retail sectors, including fashion, electronics, grocery, and luxury brands. The program culminates in a final project where students apply their knowledge to solve real-world retail issues, fostering strategic thinking and problem-solving abilities. By the end of their studies, students will possess a robust understanding of retail dynamics and the marketing strategies that drive consumer engagement and business growth, making them highly attractive to employers in the retail industry.

Program requirements for the Retail Management and Marketing bachelor's degree at Bournemouth University include a combination of academic qualifications, relevant work experience, and language proficiency. Applicants are typically required to possess a minimum of two A-levels or equivalent qualifications such as BTEC Level 3 Extended Diploma or international qualifications recognized by the university. In addition to academic credentials, relevant work experience in retail or marketing is highly desirable and may strengthen an application, demonstrating an understanding of the industry and practical skills.

Applicants whose first language is not English must meet the university’s English language proficiency requirements, which generally include an IELTS score of 6.0 overall with a minimum of 5.5 in each component. Alternative qualifications, such as TOEFL or equivalents, are also accepted, provided they meet the specified criteria. The university may also consider other qualifications or evidence of English language competence on a case-by-case basis.

For international students, additional visa and immigration requirements must be satisfied, including providing evidence of financial means to cover tuition fees and living expenses, and obtaining the appropriate student visa. The program may also require candidates to undergo a personal statement or interview process, focusing on their motivation for pursuing retail management and marketing and their career aspirations within the industry.

Applicants are encouraged to submit references from teachers or industry professionals who can attest to their academic ability and interest in retail management. The selection process evaluates academic achievement, relevant experiences, and potential to succeed in a dynamic retail environment. Successful applicants are expected to demonstrate strong communication skills, analytical thinking, and a keen interest in consumer behavior and marketing strategies.

The university's program requirements are aligned with industry standards, aiming to recruit students who are motivated and equipped with the foundational knowledge of retail operations, marketing principles, digital marketing, supply chain management, and consumer psychology. Faculties also look for candidates demonstrating teamwork, problem-solving skills, and an innovative approach to retail challenges. Meeting these program requirements increases the likelihood of admission and success in the degree, preparing students for careers in retail management, marketing, and related fields.

The Bournemouth University Retail Management and Marketing undergraduate degree program offers various financing options to support students throughout their studies. Tuition fees for international students are typically announced annually and are subject to change, but as of the latest available information, international students can expect tuition fees in the range of £13,500 to £15,500 per year. UK and EU students may pay different rates, often around £9,250 per year, depending on government regulations and university policies.

Students have several pathways to finance their education. The university encourages applicants to explore government-funded student loans, such as the Student Loans Company (SLC) in the UK, which provides loans that cover tuition fees and living costs for eligible students. For international students, funding opportunities include scholarships, bursaries, and grants offered directly by Bournemouth University or external organizations. These financial awards are often competitive and awarded based on academic merit, financial need, or specific criteria related to the applicant's background.

In addition to scholarships, students may consider part-time employment opportunities during their studies. Bournemouth University provides a range of on-campus jobs and internships that can help students gain practical experience and supplement their income. The university’s Career Service offers guidance on employment options and preparing for job applications in the retail and marketing sectors.

Students are also advised to explore external funding sources, such as private loans, sponsorships, or funding from their home country’s government or educational agencies. Some students may also qualify for scholarships offered by private sector companies or charitable foundations that support international education.

Students are encouraged to plan their finances early to cover tuition fees, accommodation, living expenses, study materials, and travel costs. The university provides financial advice and support services to assist students in managing their budgets effectively. Payment plans are often available, allowing students to spread the cost of tuition over multiple installments. Additionally, Bournemouth University offers advice on applying for financial aid and understanding the terms and conditions of funding sources.

Overall, financing a Retail Management and Marketing degree at Bournemouth University involves a combination of personal savings, government loans, scholarships, and potential part-time work, supported by the university’s guidance and external funding opportunities to ensure students can focus on their studies and maximize their educational experience.

The Retail Management and Marketing program at Bournemouth University is designed to prepare students for a dynamic career in the retail industry by providing a comprehensive understanding of marketing principles, retail operations, consumer behavior, and strategic management. The course emphasizes practical skills alongside theoretical knowledge, enabling students to develop innovative solutions for retail challenges and adapt to the rapidly changing marketplace. Throughout the programme, students explore key concepts such as digital marketing, retail technology, supply chain management, branding, and customer experience management. The curriculum incorporates real-world case studies, industry placements, and project work to foster critical thinking and applied skills. Students also have the opportunity to engage with leading retail brands through guest lectures, site visits, and networking events, facilitating industry connections and insights into current trends. The program aims to equip graduates with the ability to analyze market data, develop effective marketing strategies, and implement innovative retail solutions to enhance consumer satisfaction and business performance. Graduates can pursue careers in retail management, marketing communications, brand management, supply chain coordination, or strategic consultancy within the retail sector. Bournemouth University supports students through its strong links to the retail industry, offering internships, project collaborations, and career development services to prepare students for employment after graduation. The program's emphasis on practical learning and industry engagement makes it ideal for those seeking a professional career in retail management and marketing, with a focus on emerging digital and omnichannel retailing approaches that are shaping the future of the sector.