Advertising and Marketing Communications with Language

Description

Our marketing programmes are designed to ensure they meet industry needs. Holders of this degree are offered exemptions on professional qualifications with the Market Research Society and the Institute of Direct and Digital Marketing. The degree also benefits from the introduction of several new advertising courses, written by former practitioners who have moved into academia. The programme is designed to gradually increase knowledge by building on courses from earlier years.

The programme has four pathways leading to specific award titles: BA Hons Advertising and Marketing Communications with Language (French); BA Hons Advertising and Marketing Communications with Language (Italian); BA Hons Advertising and Marketing Communications with Language (Spanish).

Direct entry to Year 2 and 3 is available for qualified applicants. Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.

The aims of the programme are:

• To help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
• To prepare students for the world of work by providing them with employable and transferable skills including competence in a European language.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 10350 Year (International)

• English

Course Content

Year 1

• The Marketing Profession (30 credits)
• Personal and Professional Development: The Marketer (30 credits)
• Marketing Principles and Planning (30 credits)
• Language Option in French, Italian or Spanish (30 Credits)

Year 2

• Marketing Research Tools (15 credits)
• Customer Insight and Research (30 credits)
• Marketing Communications Management (30 credits)
• Personal and Professional Development 2: The Marketing Practitioner (15 credits)
• Language Option in French, Italian or Spanish (30 credits)

Optional Sandwich Year (Work Placement)

Final Year

• Contemporary Issues in Marketing Communication (15 credits)
• Direct, Interactive and Digital Marketing (30 credits)
• Integrated Advertising Campaign Management(15 credits)
• For Personal and Professional Development: The Marketing Manager one option from: Dissertation; Thematic Independent Study; Work Based Project (30 credits)
• Language Option in French, Italian or Spanish (30 Credits)

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

Requirements

Applicants should have:

280 UCAS points (or equivalent)

PLUS GCSE (minimum grade C) in English and mathematics or equivalent qualifications.

• Applications from mature students are welcome.

Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill)or equivalent

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Greenwich.