Business Economics with Marketing with French

The Business Economics with Marketing with French programme at the University of Dundee offers students a comprehensive and dynamic education designed to equip them with essential skills and knowledge for success in the global business environment. This interdisciplinary course combines core principles of economics, marketing strategy, and language proficiency to prepare graduates for diverse career opportunities across international markets. Throughout the duration of the programme, students will explore fundamental economic theories, gaining insights into how markets operate, the decision-making processes of consumers and firms, and the impact of government policies on economic activity. The curriculum emphasizes practical applications of economic analysis, encouraging students to develop critical thinking and problem-solving abilities essential for contemporary business challenges.

In addition to economic foundations, the programme places a strong emphasis on marketing principles, including brand management, digital marketing, consumer behavior, and strategic planning. Students will learn how to design and implement marketing campaigns that effectively reach target audiences, utilizing both traditional and modern digital platforms. The inclusion of French language studies enables students to communicate confidently in a global context, opening doors to careers in international business, diplomacy, and multicultural marketing environments. Language modules focus on business-specific terminology and intercultural communication skills, ensuring students are prepared to operate effectively in French-speaking countries and with French-speaking clients.

Throughout the programme, students benefit from a variety of teaching methods, including lectures, seminars, case studies, and group projects, fostering teamwork and practical skills. The university’s close links with local and international businesses provide valuable internship opportunities, allowing students to gain firsthand experience and establish professional networks. The programme also emphasizes the development of analytical and research skills, equipping students to undertake independent investigations and contribute to academic discussions in business economics and marketing.

Graduates of this esteemed programme are well-positioned to pursue careers in international marketing agencies, economic consultancy firms, multinational corporations, or further postgraduate study. The combination of economic expertise, marketing proficiency, and language skills offers a distinctive competitive advantage in an ever-changing global economy. With a strong emphasis on employability and real-world applications, the Business Economics with Marketing with French programme at the University of Dundee prepares students to become adaptable, culturally-aware professionals capable of thriving in international business environments.

The Bachelor of Business Economics with Marketing with French at the University of Dundee offers a comprehensive and dynamic curriculum designed to prepare students for successful careers in the global business environment. This programme combines core principles of business economics, marketing strategies, and language proficiency, providing students with a well-rounded skill set that is highly valued by employers worldwide. Throughout the course, students will develop a deep understanding of economic theories and their applications within various business contexts, enabling them to analyze market behavior, evaluate economic policies, and make informed business decisions. The marketing component of the programme focuses on contemporary marketing practices, consumer behavior, market research, branding, digital marketing, and strategic marketing planning, equipping students with the tools to design and implement effective marketing campaigns in diverse sectors.

In addition, the inclusion of the French language module aims to enhance students' communication skills and cultural understanding of French-speaking markets, opening up international opportunities and facilitating cross-cultural business interactions. Students will engage in language modules that develop proficiency in speaking, listening, reading, and writing, as well as modules that explore the economic and business landscape of French-speaking regions.

The programme combines theoretical learning with practical experiences, including case studies, group projects, internships, and opportunities for study abroad in French-speaking countries. This hands-on approach helps students to apply their knowledge in real-world contexts, hone their analytical and problem-solving skills, and build professional networks. The university’s supportive teaching environment encourages independent learning, critical thinking, and innovative approaches to business challenges. By the end of the programme, graduates will be equipped with a robust understanding of economic principles, marketing techniques, and language skills, making them competitive candidates for roles in multinational companies, marketing agencies, finance, government, and consultancy firms. The programme also provides a strong foundation for further postgraduate study in business, economics, marketing, or French language and culture.

A minimum Level 2 qualification in mathematics or a related subject is required for entry to the Business Economics with Marketing with French programme at the University of Dundee. Applicants are encouraged to demonstrate proficiency in English through an approved English language test, such as IELTS with a minimum overall score of 6.0 and no component score below 5.5, or equivalent qualifications. The programme welcomes applications from students worldwide and values prior academic achievements that indicate strong analytical and communication skills. International applicants should provide evidence of their academic transcripts and certificates, which should be officially translated into English if originally issued in another language. The admission process assesses each candidate's academic history, motivation, and potential to succeed in a challenging interdisciplinary environment combining economics, marketing, and language studies. Additionally, relevant work experience or prior study in related fields may enhance application competitiveness but are not mandatory. The programme may also consider mature students with substantial professional experience in business or marketing who can demonstrate the ability to undertake degree-level study. Entry requirements are subject to change, and prospective students are advised to consult the university’s official admissions webpage for the most current information. Applicants whose qualifications differ from standard entry routes may be eligible for admission through the university’s foundation year or pre-sessional courses designed to prepare students for degree-level study. All candidates are expected to meet the university’s general entry standards, including good literacy and numeracy skills, and should submit a personal statement explaining their interest and suitability for the programme. The university supports applications for deferred entry and recognizes qualifications from diverse educational systems. The application process involves submitting an online application form, paying the designated application fee, and providing all necessary supporting documents before the application deadline. Successful applicants will receive an offer letter outlining specific conditions, which must be fulfilled prior to enrollment.

The University of Dundee offers a comprehensive financing package for students enrolled in the Business Economics with Marketing with French program. Tuition fees for international students are approximately £16,950 per year, while home students pay around £4,520 annually. These fees are subject to annual review and may vary slightly each academic year. To support students financially, the university provides a range of scholarships and bursaries based on academic achievement, financial need, and other criteria. For example, the Dundee Global Excellence Scholarship offers up to £5,000 to outstanding international students, while the University of Dundee Undergraduate Scholarship provides merit-based funding for home students. In addition to scholarships, students can access government-funded loans such as Student Loans for UK residents, which cover tuition fees and living costs, with repayment terms starting after graduation and upon earning above a certain threshold. For international students, various external funding options and sponsorships may be available, depending on their country of origin and specific circumstances. The university's financial aid office offers guidance on applying for these funding sources and manages the distribution of grants and bursaries. Living expenses in Dundee are estimated to be around £8,000 to £10,000 per year, covering accommodation, food, transportation, and other personal costs. The university provides on-campus accommodation options for many students, with costs ranging from £4,500 to £6,000 annually, depending on the type of accommodation chosen. Students are encouraged to explore part-time employment opportunities on or near campus, as Dundee's local job market supports student workers, which can help offset living expenses. Moreover, the university occasionally offers specific grants and funding aimed at students studying languages or international business disciplines. Overall, students are advised to carefully plan their finances, applying early for available funding, and considering all sources of financial support to successfully cover both tuition and living costs throughout their studies.

The Business Economics with Marketing with French program at the University of Dundee offers a comprehensive undergraduate education designed to equip students with a solid foundation in economic principles, marketing strategies, and language skills in French. This integrated course aims to develop students' understanding of how economic theories and marketing practices are applied in real-world business contexts, particularly within international environments. The inclusion of French language study prepares students for careers that require cross-cultural communication and multilingual capabilities, which are highly valued in global markets. Throughout the program, students gain practical skills in data analysis, market research, and economic modeling, alongside developing their proficiency in French language usage, including speaking, reading, and writing. The program also emphasizes critical thinking, problem-solving, and effective communication skills through coursework, seminars, and project work. Students are encouraged to engage with contemporary issues in business economics and marketing, such as digital transformation, consumer behavior, and international trade. The program includes opportunities for work placements and internships, allowing students to gain valuable industry experience and establish professional networks. Graduates of this program are well-prepared for careers in marketing, economic consultancy, international business, or further postgraduate study. The university's strong links with industry and a focus on applied learning ensure that students are equipped with both theoretical knowledge and practical skills. Additionally, the program's multidisciplinary approach enables students to develop a broad perspective on contemporary business challenges, making them adaptable in a fast-changing global economy. The University of Dundee's vibrant campus environment, dedicated faculty, and modern facilities support student success in this demanding and rewarding program.