Advertising and Marketing Communications with Language

The Bachelor of Arts in Advertising and Marketing Communications at the University of Greenwich offers students a comprehensive and practical understanding of the dynamic fields of advertising, marketing, and communication strategies. Designed to prepare graduates for successful careers in the competitive world of media and business, this programme combines theoretical knowledge with real-world applications, equipping students with the skills needed to develop innovative campaigns, analyze market trends, and understand consumer behaviour. Throughout the course, students explore key areas such as digital marketing, branding, media planning, creative content development, and data-driven decision making. The curriculum emphasizes the importance of ethical and responsible communication, ensuring graduates are prepared to operate professionally within diverse cultural and digital environments.

Students will have the opportunity to work on live briefs, participate in industry simulations, and collaborate with local and international organizations, fostering practical skills and professional networks. The programme is designed to be flexible, catering to students from varied backgrounds and allowing them to tailor their learning through optional modules and project work. With a focus on innovation and strategic thinking, graduates of this programme will be well-equipped to pursue careers in advertising agencies, marketing departments, media companies, digital marketing firms, and consultancy services. Furthermore, the programme benefits from the University's strong links with industry partners, providing valuable internship opportunities and guest lectures from industry professionals. This programme aims to blend theoretical insights with practical experience, empowering students to become creative, analytical, and strategic thinkers capable of making a significant impact in the world of advertising and marketing communications.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 10350 Year (International)

• English

Course Content

Year 1

• The Marketing Profession (30 credits)
• Personal and Professional Development: The Marketer (30 credits)
• Marketing Principles and Planning (30 credits)
• Language Option in French, Italian or Spanish (30 Credits)

Year 2

• Marketing Research Tools (15 credits)
• Customer Insight and Research (30 credits)
• Marketing Communications Management (30 credits)
• Personal and Professional Development 2: The Marketing Practitioner (15 credits)
• Language Option in French, Italian or Spanish (30 credits)

Optional Sandwich Year (Work Placement)

Final Year

• Contemporary Issues in Marketing Communication (15 credits)
• Direct, Interactive and Digital Marketing (30 credits)
• Integrated Advertising Campaign Management(15 credits)
• For Personal and Professional Development: The Marketing Manager one option from: Dissertation; Thematic Independent Study; Work Based Project (30 credits)
• Language Option in French, Italian or Spanish (30 Credits)

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

Requirements

Applicants should have:

280 UCAS points (or equivalent)

PLUS GCSE (minimum grade C) in English and mathematics or equivalent qualifications.

• Applications from mature students are welcome.

Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill)or equivalent

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Greenwich.

The BA (Hons) in Advertising and Marketing Communications at the University of Greenwich is designed to equip students with comprehensive knowledge and practical skills in the dynamic fields of advertising, marketing, and communications. This programme provides a thorough understanding of how marketing strategies are developed and implemented across various media channels, including digital, print, broadcast, and social media platforms. Students will explore core concepts such as consumer behavior, branding, campaign management, market research, and creative content development, enabling them to create compelling messages that resonate with target audiences.

Throughout the course, students engage in hands-on projects, internships, and collaborations with industry partners, fostering practical experience alongside academic learning. The curriculum covers the latest trends in digital marketing, data analytics, and integrated marketing communications, ensuring graduates are well-prepared to adapt to rapid technological changes in the industry. By studying at Greenwich, students benefit from access to state-of-the-art facilities, including media labs and creative studios, as well as opportunities to network with professionals through guest lectures, workshops, and industry events.

The programme emphasizes developing both analytical and creative skills, encouraging students to think strategically and innovatively. It also enhances employability through modules focused on digital strategy, content creation, campaign planning, and ethical practices within the advertising and marketing sectors. Graduates of this programme often pursue careers in advertising agencies, digital marketing firms, media companies, or start their own entrepreneurial ventures. The course is typically delivered through a combination of lectures, seminars, group projects, and independent study, providing a flexible and comprehensive learning environment.

Overall, the BA (Hons) in Advertising and Marketing Communications aims to produce graduates who are capable of delivering effective, ethical, and innovative marketing solutions in a competitive global marketplace. The programme also promotes critical thinking, cultural awareness, and professional development, essential qualities for success in the creative industries. Students leaving the programme will have a solid portfolio of work, industry-ready skills, and a deep understanding of marketing communications that can be applied across various sectors worldwide.