This comprehensive undergraduate program in Advertising and Marketing at Coventry University is designed to equip students with the essential knowledge and practical skills needed to excel in the dynamic fields of advertising, digital marketing, and brand communication. Throughout the course, students explore the fundamental theories and contemporary practices that underpin successful marketing strategies and advertising campaigns. The curriculum combines theoretical insights with real-world applications, enabling students to develop creative ideas, strategic thinking, and analytical skills vital for the competitive marketing industry.
Students will gain a solid understanding of consumer behavior, market research, digital media, social media marketing, branding, and campaign management. The program emphasizes the importance of ethical considerations and sustainability in marketing communications, preparing students to address current industry challenges responsibly. Practical modules include the development of advertising campaigns, content creation, data analysis, and the use of industry-standard tools and software. Collaborative projects and internships are integrated into the course to provide valuable industry experience and enhance employability.
Coventry University’s strong links with industry stakeholders allow students access to guest lectures, networking events, and placement opportunities, fostering professional growth and employment readiness. The program also encourages innovation and entrepreneurship, supporting students to develop their own marketing ideas and business plans. Upon graduation, students will be equipped to pursue diverse careers in marketing agencies, media companies, corporate marketing departments, or to start their own ventures. This program is ideal for creative, strategic, and motivated individuals eager to make a significant impact in the advertising and marketing sectors through effective communication, innovative campaigns, and analytical insights.
Detailed Course Facts
Tuition fee- GBP 8088 Year (EEA)
- GBP 10452 Year (International)
- English
Course Content
As well as covering mainstream marketing issues such as marketing research and management together with creative advertising and consumer behaviour, the course covers the following core themes:- Advertising: you will explore creative, strategic and applied concepts, analyse current advertisements and create your own campaigns.
- Marketing: you will study concepts such as marketing research and strategy, as well as specialist options like digital marketing and corporate communications.
- Communications: you will study concepts such as consumer behaviour, stakeholder communications and communications analysis techniques, in order to support your advertising practice.
- Research: this forms an important part of your degree, giving you the skills in secondary and primary research to complete an independent study of a specialist advertising or marketing topic and present your findings in the form of a dissertation.
Requirements
Essential Entry Requirements:- 5 GCSEs at grade A*-C including English Language and Mathematics, or specified equivalents.
- A-Levels: BBC
- BTEC Level 3 Extended Diploma: DMM
- International Baccalaureate Diploma: 29 points
Work Experience
No work experience is required.
Related Scholarships*
- Academic Excellence Scholarship
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
- Access Bursary
Bursary for UK students all subjects where the variable tuition fee rate is payable.
- Alumni Bursary
Alumni Bursary for UK Undergraduate students
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Coventry University.
Funding
Merit Scholarship Scheme
Merit Scholarship scheme: £1,000, in year one only and based on academic performance.
- Available to all international students applying for full-time undergraduate and postgraduate programmes at Coventry University.
- Scholarships are allocated on the basis of academic merit. (Postgraduate applicants must hold 2.1 or equivalent, undergraduate applicants must hold A-levels or equivalent at grades BBC)
- There is no separate scholarship application process: all undergraduate applications from self-funded international students from any non-EU country and postgraduate applications from international, will automatically be considered for a merit award. You will not have to do anything, if you are successful you will be notified in due course by the International Office.
University Research Studentship Scheme
Occasionally, funding becomes available to enable the University, either centrally, through one of the faculties or from other sources, to offer research studentships in specified topics or fields of study.
Science Without Borders
Brazilian students are able to apply for full scholarship - including tuition fees and accommodation - to study undergraduate sandwich programmes at Coventry University.
Commonwealth Scholarship Scheme
The Commonwealth Scholarship Commission in the United Kingdom (CSC) offers opportunities to Commonwealth citizens to study in the UK, as part of the UK's contribution to the international Commonwealth Scholarship and Fellowship Plan.
If you are a citizen of a developed Commonwealth country, you can apply for:
Scholarships for PhD and split-site (PhD) study
If you are a citizen of a developing Commonwealth country, you can apply for
- Scholarships for Masters, PhD, or split-site (PhD) study at UK universities
- Shared Scholarships for Masters study at selected UK universities
If you are a citizen of the Maldives, St Helena or the Seychelles, you can apply for:
- Scholarships for undergraduate study at UK universities
Ferguson Trust Scholarships
Ferguson Trust Scholarships are made available through the generosity of The Allan & Nesta Ferguson Charitable Trust. The Trust was set up in memory of two generations of the Ferguson family to promote education, international friendship and understanding, and the promotion of world peace and development. The Trust supports people from low-income and conflict-affected regions who want to improve their knowledge of peace and reconciliation. Scholarship amounts vary and are dependent on individual circumstances and assessment.
Accreditation
Accredited by the Chartered Institute of Marketing.
Accreditation and memberships shall be renewed in accordance with the relevant body's standard review process and subject to the University maintaining the same high standards of course delivery.
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