Business and Management (Marketing)

The Business and Management (Marketing) undergraduate degree at Brunel University London offers students a comprehensive overview of the core principles and practices that underpin successful marketing strategies within the modern business environment. This programme is designed to equip students with a solid foundation in business management while specialising in marketing, enabling graduates to understand consumer behaviour, develop effective marketing campaigns, and utilise digital tools to engage target audiences. Throughout the course, students will explore a wide range of topics including market research, branding, digital marketing, advertising, sales management, and strategic planning. The curriculum combines theoretical knowledge with practical applications, encouraging critical thinking and creative problem-solving skills.

Students will have the opportunity to engage in real-world projects, case studies, and internships that enhance their understanding of current marketing trends and industry challenges. The programme also emphasises the development of key transferable skills such as communication, teamwork, leadership, and data analysis, which are essential for career success in a competitive global marketplace. In addition to academic modules, students can participate in workshops, seminars, and guest lectures delivered by industry professionals, providing insights into the latest marketing innovations and practices. The degree prepares graduates for diverse careers, including marketing management, brand development, digital marketing, market research, and sales strategy. With a strong focus on employability, Brunel’s Business and Management (Marketing) programme aims to foster entrepreneurial spirit and strategic thinking, empowering students to make impactful contributions to the business world upon graduation.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 14250 Year (Non-EEA)

• English

Course Content

All Business School undergraduates study a common first year. All level 2 modules are core and specific to the general business pathway. At Level 3 you will study additional core modules, plus your choice of two elective modules from a selection. You will also study a particular area of business in depth by way of a final year project.

Level 1 modules

• Introduction to Management Enquiry
• Organisational Behaviour and Analysis
• Managing Information with Technology
• Introduction to Accounting
• Principles and Practices of Marketing
• International Business Environment

Level 2 modules

• Marketing Research
• Marketing Communications
• Marketing Channels and Logistics
• Critical Perspectives in Management
• Consumer Behaviour
• Database and Customer Relationship Marketing

Level 3 modules

• Issues and Controversies in Marketing Project
• International Marketing
• Strategic Marketing
• Work Placement in Context* (for those who undertake a work placement)

Level 3 optional modules

• Internet Marketing
• Entrepreneurship and Small Business Ventures
• The Management of Retailing
• Business Ethics, Environmental Sustainability and Governance

English Language Requirements

IELTS band : 6.5 CAE score : 60(Grade C) TOEFL paper-based test score : 580 TOEFL iBT® test : 92

To study at this university, you have to speak English. We advice you to

Requirements

• GCE A-level AAB – BBB. Typical offer AAB

• BTEC Level 3 Extended Diploma D*D*D in Business or a Business related subject.

• BTEC Level 3 Diploma D*D in Business or a Business related subject with an A-Level at grade A.

• BTEC Level 3 Subsidiary Diploma D in Business or a Business related subject with A-Levels grade AA.

• International Baccalaureate Diploma 35 points.

• Access to Higher EducationDiploma Complete and pass Access to Business or related subject course with 45 credits at Level 3 Distinction and 15 credits at level 2. Applicants should also have some relevant work experience.

GCSE Mathematics grade C and GCSE English grade C are also required.

Please check our Admissions pages for more information on other factors we use to assess applicants within our grade range as well as our full GCSE requirements and accepted equivalencies in place of GCSE’s.

English Language Requirements

• IELTS: 6.5 (min 5.5 in all areas)

• Pearson: 58 (51 in all subscores)

• BrunELT: 65% (min 55% in all areas)

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Brunel University.

The Business and Management (Marketing) degree at Brunel University London is designed to equip students with a comprehensive understanding of the core concepts and practices in marketing within the broader context of business management. The program covers a wide range of topics, including consumer behavior, digital marketing, strategic marketing, branding, sales management, and market research. Students will develop critical thinking and analytical skills essential for navigating the dynamic global marketplace.

Throughout the course, students engage with both theoretical frameworks and practical applications, often working on real-world projects and case studies to gain hands-on experience. The curriculum emphasizes the importance of innovation, technology, and ethical considerations in contemporary marketing strategies. Additionally, opportunities for internships and industry collaborations are integrated into the program to enhance employability and professional development.

Brunel University London leverages its strong links with industry partners, ensuring that the content remains relevant to current market trends. The program aims to prepare graduates for a variety of careers in marketing, advertising, sales, brand management, and digital communication. The faculty comprises experienced academics and industry professionals who deliver high-quality teaching, mentorship, and support.

Students benefit from Brunel's state-of-the-art facilities, including dedicated marketing labs and extensive library resources. The university’s London location provides access to a diverse and vibrant business environment, allowing students to network and gain insights into different industries and markets. The program also emphasizes the development of transferable skills such as teamwork, communication, problem-solving, and entrepreneurial thinking.

Graduates of the Business and Management (Marketing) program are well-positioned to pursue further studies at postgraduate level or to enter the workforce directly. Brunel’s career services provide tailored guidance to help students secure employment placements and internships in leading companies across various sectors. Overall, the program offers a rigorous and internationally focused education that prepares students to become innovative and ethical marketing professionals capable of making impactful contributions to the business world.