Business and Management (Marketing)

Description

Brunel Business and Management degrees will equip you with a broad knowledge and appreciation of business and management as well as the analytical, technical and interpersonal skills required to understand, analyse and address the problems that today’s companies face. The Marketing pathway develops a more in depth understanding of the marketing functions. It also offers the chance to explore the fundamental principles and practices of other major aspects of modern day marketing, such as market research, database marketing, exporting and the marketing of not-for-profit services.

• Theories and principles of marketing communications and how they are translated into operational practice

• Theories of consumer behaviour and the practical implications of marketing management

• Taught by tutors with extensive managerial and consulting experience in industrial and commercial settings

• Approved and accredited by the Chartered Institute of Marketing (CIM)

• Management study that offers a broad range of career options

• A year’s work placement in year 3 (for those who undertake placement)

Core business modules in this pathway offer you a range of skills in business and management (see Course Content), whilst core specialist subjects include Marketing Communications; Strategic Marketing; Consumer Behaviour; Marketing Channels, And International Marketing.

Approved and accredited by the Chartered Institute of Marketing (CIM) graduates of this degree can gain direct entry onto the CIM's Chartered Postgraduate Diploma in Marketing. You will also learn valuable technical skills along the way: numerical methods and statistical software packages such as SPSS and EXCEL without the need for 'A' level maths or the overseas equivalent.

Aims

You will learn about the world of business and management and develop the skills to get a good job when you graduate. You will enhance your ability to communicate your ideas and to take responsibility for your learning. In particular, the marketing pathway will equip you with transferrable intellectual vocational and interpersonal skills towards a broad range of marketing and advertising roles.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 14250 Year (Non-EEA)

• English

Course Content

All Business School undergraduates study a common first year. All level 2 modules are core and specific to the general business pathway. At Level 3 you will study additional core modules, plus your choice of two elective modules from a selection. You will also study a particular area of business in depth by way of a final year project.

Level 1 modules

• Introduction to Management Enquiry
• Organisational Behaviour and Analysis
• Managing Information with Technology
• Introduction to Accounting
• Principles and Practices of Marketing
• International Business Environment

Level 2 modules

• Marketing Research
• Marketing Communications
• Marketing Channels and Logistics
• Critical Perspectives in Management
• Consumer Behaviour
• Database and Customer Relationship Marketing

Level 3 modules

• Issues and Controversies in Marketing Project
• International Marketing
• Strategic Marketing
• Work Placement in Context* (for those who undertake a work placement)

Level 3 optional modules

• Internet Marketing
• Entrepreneurship and Small Business Ventures
• The Management of Retailing
• Business Ethics, Environmental Sustainability and Governance

English Language Requirements

IELTS band : 6.5 CAE score : 60(Grade C) TOEFL paper-based test score : 580 TOEFL iBT® test : 92

To study at this university, you have to speak English. We advice you to

Requirements

• GCE A-level AAB – BBB. Typical offer AAB

• BTEC Level 3 Extended Diploma D*D*D in Business or a Business related subject.

• BTEC Level 3 Diploma D*D in Business or a Business related subject with an A-Level at grade A.

• BTEC Level 3 Subsidiary Diploma D in Business or a Business related subject with A-Levels grade AA.

• International Baccalaureate Diploma 35 points.

• Access to Higher EducationDiploma Complete and pass Access to Business or related subject course with 45 credits at Level 3 Distinction and 15 credits at level 2. Applicants should also have some relevant work experience.

GCSE Mathematics grade C and GCSE English grade C are also required.

Please check our Admissions pages for more information on other factors we use to assess applicants within our grade range as well as our full GCSE requirements and accepted equivalencies in place of GCSE’s.

English Language Requirements

• IELTS: 6.5 (min 5.5 in all areas)

• Pearson: 58 (51 in all subscores)

• BrunELT: 65% (min 55% in all areas)

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Brunel University.