BA (Hons) Advertising and Marketing

The BA (Hons) Advertising and Marketing programme at the University of Hull offers students a comprehensive understanding of the dynamic fields of advertising, marketing, and brand communication. Designed to equip graduates with the practical skills and theoretical knowledge necessary to excel in the fast-paced world of marketing, this course combines creative thinking with strategic analysis. Throughout their studies, students explore a wide range of topics including consumer behaviour, digital marketing strategies, advertising campaign development, media planning, branding, and market research. Emphasizing both traditional and digital media, the programme ensures that students are well-versed in contemporary marketing tools and techniques, preparing them for careers across various industries such as advertising agencies, media companies, and corporate marketing departments. The curriculum integrates lectures, workshops, and real-world projects, enabling students to develop hands-on experience and build a compelling portfolio of work. Additionally, close links with industry professionals and guest speakers provide insights into current market trends and job opportunities, fostering networking and professional growth. The programme also encourages critical thinking and innovative approaches to problem-solving, essential skills in today’s competitive landscape. With a flexible, student-centered learning environment, the course enables individuals to tailor their studies to specific career interests in advertising, branding, or digital marketing. Graduates from the BA (Hons) Advertising and Marketing programme are well-prepared to pursue successful careers or further postgraduate study, contributing creatively and strategically to the evolving world of marketing communications.

The Bachelor's degree in Advertising and Marketing at the University of Hull offers a comprehensive and dynamic curriculum designed to prepare students for a successful career in the competitive worlds of advertising, marketing, and communications. Throughout this program, students will develop a deep understanding of the core principles and practical skills required to create compelling advertising campaigns, understand consumer behavior, and implement strategic marketing initiatives across various media platforms.

The course covers a wide range of topics including branding strategies, digital marketing, market research, media planning, creative advertising techniques, and data analytics. Students will engage in hands-on projects, working on real-world case studies to apply theoretical knowledge in practical settings. The program emphasizes the importance of ethical marketing practices and encourages students to think critically about the social and cultural impacts of advertising.

In addition to theoretical coursework, students will benefit from opportunities for work placements, providing valuable industry insights and networking possibilities. The faculty comprises experienced professionals and academics who bring a wealth of industry knowledge, ensuring that students are equipped with up-to-date skills that meet current market demands. The program also focuses on developing essential soft skills, such as teamwork, communication, and digital literacy, which are vital for career success.

Graduates of this program will be well-prepared for a variety of career paths including advertising agencies, media companies, marketing departments in various industries, public relations firms, and digital media organizations. They will have the ability to analyze market trends, craft strategic communication plans, and produce innovative advertising content that resonates with diverse audiences. Overall, this degree provides a solid foundation for those passionate about shaping brand narratives and driving marketing success in a rapidly evolving digital landscape.

Admissions requirements typically include a minimum of UCAS Tariff points, which may vary each year. Applicants are generally expected to have achieved at least 64 UCAS points from A-levels or equivalent qualifications. A relevant academic background such as Art, Design, Business Studies, or Communications can be advantageous, although specific subject prerequisites are not mandatory. The university also considers equivalent international qualifications and welcomes applications from mature students with sufficient relevant experience. Additionally, proficiency in English is required, often demonstrated by a minimum IELTS score of 6.0 overall with no component below 5.5, or equivalent certification. Personal statements should outline the applicant’s interest in advertising and marketing, previous work, or relevant skills such as creativity, communication, and teamwork. Some entry pathways may include foundation courses or portfolio submissions to demonstrate aptitude in relevant creative areas. Work experience in marketing, advertising agencies, or related industries can enhance the application but is not obligatory. The university values diversity and encourages applicants from various educational and professional backgrounds to apply. All candidates are assessed holistically, considering academic achievements, personal motivation, and potential to succeed in a dynamic industry. International applicants must meet specific visa requirements and may need to provide additional documentation, such as translated transcripts and proof of English proficiency. The programme aims to attract talented students with a passion for advertising, media, communications, and business. The university provides support for students during the application process and can advise prospective students on how to strengthen their application through relevant skills, experiences, and personal statements. The course entry criteria aim to ensure that students are well prepared and motivated to succeed in the creative and competitive fields of advertising and marketing.

The University of Hull offers a variety of flexible financing options to support students enrolled in their Advertising and Marketing degree programmes. Tuition fees for UK and EU students are typically around £9,250 per year, although fees may vary for international students. The university provides transparent guidance on potential costs, including accommodation, living expenses, and study materials, which students should consider when planning their finances. To assist students financially, the university participates in several government-funded schemes, such as student loans. UK students can apply for tuition fee loans and maintenance loans through the Student Loans Company, which cover tuition fees and living costs respectively. These loans are paid directly to the university and the student, with repayment beginning after graduation when earning above a certain threshold.

Funding opportunities also include scholarships and bursaries. The University of Hull offers merit-based scholarships to exceptional students, which can help reduce the financial burden. Additionally, there are bursaries for students from specific backgrounds or circumstances, such as those from low-income families or underrepresented groups. Private funding sources, such as external scholarships, grants, and sponsorships, may also be available to students, depending on their circumstances and achievements.

Part-time work opportunities on and off-campus are encouraged to help students supplement their income. The university’s Careers Service provides advice on employment and helps connect students with potential employers. Furthermore, international students are advised to explore visa options that may include work entitlements during their studies. The university also offers financial advice and workshops to educate students on managing their finances effectively.

Overall, the University of Hull aims to ensure that students pursuing Advertising and Marketing programmes can access comprehensive financial support, enabling them to focus on their studies and achieve their academic and career goals without undue financial stress.

Advertising and Marketing at the University of Hull provides students with a comprehensive understanding of the dynamic fields of advertising, brand management, digital marketing, market research, and communications. The programme is designed to equip students with practical skills and theoretical knowledge necessary to succeed in the competitive marketing industry. Students will explore core concepts such as consumer behavior, marketing strategy, advertising campaigns, and media planning, developing both critical thinking and creative problem-solving abilities. The curriculum integrates academic theories with real-world applications, often involving live projects, internships, and industry placements to give students valuable hands-on experience. The program emphasizes the importance of digital platforms, social media, and data analytics in modern marketing practices, ensuring graduates are well-prepared for evolving technological trends. Students will also learn about ethical considerations and sustainability issues in marketing, fostering responsible business practices. The faculty comprises experienced academics and industry professionals who deliver engaging lectures, workshops, and seminars. Opportunities for networking through guest lectures, industry visits, and career fairs are integral to the programme. The University of Hull's strong connections with local, national, and international companies provide pathways for student internships and employment after graduation. The programme typically spans three years for full-time students and may include options for part-time study or combined study routes. Upon completion, graduates can pursue careers in advertising agencies, marketing departments, media companies, or start their own ventures. The university provides comprehensive support services, including career advice, mentoring, and access to industry networks, helping students transition smoothly from education to employment. The programme aims to develop confident communicators, analytical thinkers, and innovative marketers who can adapt to the fast-changing landscape of advertising and marketing industries worldwide.