Business and Marketing Analytics

Description:
The MSc Business and Marketing Analytics program at Aston University is designed to equip students with comprehensive skills and knowledge required to excel in the dynamic fields of business analytics and marketing. This innovative course blends rigorous quantitative techniques with strategic marketing insights, enabling graduates to analyze complex data sets and derive actionable business solutions. Throughout the program, students will develop expertise in data collection, statistical analysis, predictive modeling, and visualization, alongside an understanding of core marketing concepts and strategic decision-making processes. The curriculum emphasizes practical application through real-world projects, case studies, and industry placements, fostering an environment where students can apply theoretical knowledge to tangible business challenges. The program is ideal for graduates from diverse backgrounds wishing to pursue a career in analytics, marketing strategy, or data-driven decision-making. Students will benefit from Aston University's strong links with industry leaders, gaining insights into current trends and challenges faced by organizations today. The course also offers opportunities for networking, professional development, and independent research, preparing graduates for roles such as marketing analyst, data scientist, business analyst, or marketing strategist. With a focus on employability, the MSc Business and Marketing Analytics program aims to develop not only technical competence but also critical thinking, problem-solving, and communication skills vital for success in the competitive global marketplace. Graduates will leave equipped to help organizations unlock the value of their data, drive strategic initiatives, and achieve sustainable growth.

The Business and Marketing Analytics MSc programme at Aston University is designed to equip students with the essential knowledge and skills required to excel in the rapidly evolving fields of data analysis, business strategy, and marketing. This comprehensive program combines theoretical foundations with practical applications, ensuring graduates are well-prepared for the commercial world’s demands. Throughout the course, students will explore various data analysis techniques, including statistical modeling, predictive analytics, and data visualization, enabling them to extract meaningful insights from complex datasets. The curriculum emphasizes the strategic use of data in decision-making processes, helping organizations optimize their marketing campaigns, improve customer engagement, and gain competitive advantages.

Students will gain a solid understanding of big data technologies, data management systems, and the ethical considerations surrounding data use. They will learn how to utilize industry-standard tools such as R, Python, and Tableau to analyze and interpret data effectively. The programme also covers core business and marketing principles, providing context for analytical techniques and demonstrating their application in real-world scenarios. Case studies, live projects, and industry placements form an integral part of the learning experience, allowing students to apply their skills to practical challenges faced by organizations today.

The programme is suitable for recent graduates and professionals seeking to develop their expertise in analytics within a business and marketing context. It fosters critical thinking, problem-solving, and communication skills, essential for roles such as data analysts, marketing analysts, business consultants, and more. Upon completing the MSc Business and Marketing Analytics at Aston University, graduates will be capable of transforming data into strategic business insights, contributing to data-driven decision-making processes, and supporting organizational growth in diverse sectors. This programme aims to prepare students for a dynamic career landscape where data and marketing strategies are increasingly intertwined.

Aston University’s Business and Marketing Analytics MSc program requires applicants to hold a good honours degree, typically at least a second-class honours (2:2) or equivalent, in a relevant subject such as business, marketing, economics, mathematics, statistics, or related disciplines. Relevant work experience may also be considered in some cases, especially if supported by a strong academic background. The program values applicants with strong quantitative and analytical skills, as well as an interest in data-driven decision-making within business and marketing contexts.

Applicants are expected to demonstrate proficiency in English language, with non-native speakers required to provide IELTS, TOEFL, or equivalent test scores. The minimum IELTS score accepted is typically 6.0 overall, with no individual component less than 5.5, though specific requirements may vary depending on the applicant’s background. In addition, the program may consider alternative qualifications or certificates demonstrating English language competence.

Prospective students should submit an application through the Aston University online application portal, including academic transcripts, a personal statement outlining their interest and motivation for studying Business and Marketing Analytics, and references. The personal statement should highlight relevant skills and experiences, particularly in data analysis, statistical modelling, or business strategy. Work experience in marketing, analytics, or related fields is advantageous but not mandatory.

While prior knowledge of statistical software such as SPSS, R, or Python is beneficial, it is not strictly required, as the program content is designed to develop such skills. The curriculum includes foundations of analytics, data management, statistical modelling, marketing analytics, and strategic decision-making using analytics tools.

The admissions process involves evaluating academic performance, motivation, and potential to succeed in a rigorous analytical environment. Candidates may be invited for an interview or asked to undertake an aptitude test, depending on the specific circumstances of their application. The program seeks to enroll students who are committed to developing expertise in analytics techniques and their application to business and marketing problems.

The Aston Business School MSc Scholarship deadline has now past, we are no longer accepting applications for this round of scholarships. The School is committed to supporting talented individuals wishing to further their studies at Aston and may make further scholarships available. Please visit this page for further scholarship announcements.

Aston is proud to support the brightest and the best students. We offer over 100 scholarships ranging from £1,000 to £5,000 for the most talented Business School postgraduate students.

"By investing in your future today, we aim to help you achieve your potential and become the most enterprising global leaders of tomorrow."
Professor George Feiger, Executive Dean of Aston Business School

Scholarships are awarded towards the cost of tuition fees and range from £1,000 to £5,000 with a few scholarships of up to 50% of fees available for the very best students.

Eligibility

In order to be eligible for a scholarship award, applicants will need to:

* Be a self-funded student
* Have been offered a place on one of our MSc programmes
* Submit a personal statement (details below) for consideration by a panel of senior University staff

Scholarship Application Forms

Please make your application for a scholarship on the relevant form for your chosen degree.

Application

After receiving the offer of a place, and before the deadline of 31 May 2014, students wishing to apply for a scholarship should submit a personal statement, which should:

* Be between 500-700 words
* Cover factors such as their reasons for the choice of course and its relevance to their future career goals as well as details of relevant work experience, extra-curricular activities and achievements
* Provide examples of how they have made an active contribution to business and society
* Demonstrate leadership qualities as well as the ability to work successfully as part of a team to achieve outcomes

Please send your completed application form to absscholarships@aston.ac.uk before 31 May 2014 together with a copy of your academic transcript. Applications sent to other email addresses will not be considered.

Criteria

In assessing an eligible student for the receipt of an Aston Business School scholarship, we will take into consideration:

* Academic merit based on previous qualifications
* Ambition and the potential to make a significant contribution to business and to society after graduation
* Leadership potential
* Demonstrable qualities which show the desire and potential to become a successful ambassador for the School during and after their studies

Successful applicants

Students in receipt of an Aston Business School scholarship, as the brightest and best of our students, will go on to become advocates for the School. We expect that they will work hard to achieve their potential in their academic qualification, their extra-curricular activities and their future career aspirations.

We will also expect recipients to undertake ambassadorial duties including, but not limited to:

* Meeting potential students at Open Day sessions
* Taking part in webinars and live chat sessions with potential applicants
* Providing testimonials and video content for the website and promotional materials

Scholarship applications must be made after the receipt of an offer from Aston Business School so we would encourage all interested candidates to apply as early as possible.

Aston Alumni Bursaries

In addition to the Aston Business School Scholarships, we will award a bursary of 20% of the full fee for all those who completed their first degree at Aston University. The bursary will be reflected in your fees which will be shown in the offer e-mail.

The Business and Marketing Analytics MSc at Aston University is a specialized postgraduate programme designed to equip students with the essential skills and knowledge needed to excel in the rapidly evolving fields of business analytics and marketing analytics. The course combines theoretical foundations with practical applications, preparing graduates to meet the demands of modern organizations seeking to leverage data-driven decision-making processes. Through a comprehensive curriculum, students explore core concepts such as data analysis, statistical methods, predictive modelling, and marketing intelligence, alongside advanced tools like R, Python, and Tableau. The programme emphasizes the development of critical thinking skills, data interpretation, and strategic insight, enabling students to transform complex data sets into actionable business strategies. Aston University’s strong links with industry partners provide students with real-world case studies and internship opportunities, fostering experiential learning and professional development. The course also covers topics such as consumer behavior analysis, digital marketing analytics, customer segmentation, and marketing performance measurement, ensuring a well-rounded understanding of how analytics impact marketing effectiveness. Whether students aspire to work in marketing departments, consulting firms, or data analytics agencies, this MSc prepares them with the technical expertise and business acumen required for a successful career. The programme benefits from Aston University’s excellent teaching facilities, dedicated support services, and a vibrant student community. Graduates of Business and Marketing Analytics MSc have gone on to secure roles such as data analysts, marketing analysts, business intelligence specialists, and consultancy professionals across various sectors including finance, retail, and technology. Overall, the programme offers a robust education combining quantitative analysis, strategic thinking, and practical skills, making it an ideal choice for those interested in shaping the future of data-driven marketing and business decision-making.