Psychology with Marketing

The BSc (Hons) in Psychology with Marketing at The University of Buckingham offers students a comprehensive understanding of human behaviour, cognitive processes, and the psychological principles underpinning consumer decision-making. This innovative programme combines the scientific study of psychology with practical marketing strategies, equipping graduates with the analytical skills and theoretical knowledge necessary to excel in a wide range of careers within psychology, marketing, advertising, and related fields. Throughout the course, students explore core areas of psychology such as developmental, social, abnormal, and cognitive psychology, along with specialised modules focusing on marketing techniques, digital marketing, consumer behaviour, and market research methodologies.

The programme is designed to foster critical thinking, research competence, and data analysis skills, enabling students to design and conduct experiments, interpret complex data, and apply psychological theories to real-world marketing challenges. Emphasis is placed on both academic rigour and practical application, with opportunities for internships, projects, and case studies that reflect current industry practices. Students will learn about advertising strategies, branding, digital content creation, and how psychological insights can influence marketing effectiveness. The course also promotes understanding of ethical considerations in both psychology and marketing, encouraging responsible and socially aware practices.

Graduates of this programme will be well-prepared for careers in market research, advertising agencies, digital marketing firms, public relations, and further postgraduate study in psychology, marketing, or business disciplines. The University of Buckingham’s supportive learning environment, small class sizes, and focus on employability ensure students receive personalised attention and mentorship throughout their studies. This programme provides a balanced blend of scientific investigation and practical marketing skills, making it an ideal choice for students interested in understanding human behaviour and applying this knowledge to influence consumer choices and business success.

Detailed Course Facts

• EUR 11970 Year (EEA)
• EUR 19530 Year (Non-EEA)

September: UK/EU Y1, Y2 £11,250; International Y1 £15,840; Y2 £16,000 January: UK/EU £11,250; International £16,000

• English

Course Content

The Psychology Department believes in using a number of different teaching methods, with a great emphasis on interaction between students and lecturers / tutors and also on active learning. Our modules consist of some or all of the following:

• lectures the main forum for communicating factual information. Given the small number of students these can easily become interactive, and students are encouraged to ask questions
• tutorials small groups of typically 4 6 students discuss specific readings relevant to the lecture course and have the opportunity to ask questions about anything unclear from the lectures
• classes / seminars taught in larger groups, these may include demonstrations, videos, presentations to other students or other class activities
• practical classes psychology involves designing experiments and collecting and interpreting experimental data, and these classes will help students learn the relevant skills
• computer classes the modules on research design and statistics in particular involve the use of computers and programs such as SPSS. Students will have several classes during these modules to help familiarise them with such software
• individual research project -this very important part of your degree is carried out in your second year.
• observational methods use of eg. video footage for developing of critical incident criteria and interaction process analysis (for developmental psychology, personality / social psychology, crime psychology topics).

English Language Requirements

IELTS band : 6 CAE score : 60(Grade C) TOEFL paper-based test score : 550 TOEFL iBT® test : 79

To study at this university, you have to speak English. We advice you to

Requirements

All applicants must meet the following entry requirements:

• 240 UCAS Points or Equivalent, and
• Level of English required

English language requirements

• IELTS: Average of 6.0 (with 5.5 or above in each component)
• TOEFL: (Internet-based) 79-80
• TOEFL: (Paper-based) 550
• Cambridge Certificate of Proficiency in English (CPE): C or higher
• International GCSE English as a Second Language: C or higher on extended curriculum
• London University GCE O level Syllabus B in English Language: C or higher
• Oxford-ARELS Examination Higher Level: Credit or Distinction
• Pearson Test of English Academic (PTE Academic): 50-57

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Buckingham.

Funding

Bursaries and scholarships can be a great way of financing your studies, and enabling you to achieve your potential. If you win a scholarship, you receive a discount on your fees and, most important, a scholarship on your CV will make you stand out to future employers.

How many bursaries and scholarships are available?

A number of scholarships and bursaries are awarded annually by the University which vary from partial fee to full-fee awards. These are thanks to the donations received from supporters of the University, including the Audrey Osborn Trust, The Headley Trust, Garfield Weston Foundation, Brunner Family Trust, RM & D Gregory, Eranda Foundation and John Desborough Memorial Bequest.

Applications are now closed for July and September 2012 applicants. We will be considering January and April 2013 applicants from Monday 17 September, the deadline for submission will be Friday 2 November.

The following Scholarships have specific entry criteria and / or deadlines:

• Sir Ray Tindle Scholarships
• The Paul E H Davis Awards Deadline for applications: 31 October 2012 for Exhibitions & flexible for Research Scholarship.

Entry requirements & procedure

It is the Universitys policy to ensure that bursaries and scholarships are awarded to those who might not otherwise have the opportunity to benefit from a University education. In the case of some scholarships, at the request of the donor, academic merit will also be taken into consideration.

All awards are subject to your meeting the Universitys academic entry requirements and abiding by the rules and regulations. To be eligible to apply for a scholarship you will need to have been offered a place to study at Buckingham. In the case of UCAS applications, if you are made an award you will need to select Buckingham as your firm acceptance choice.

Please note: these awards are made to new students only, current students are not eligible to apply.

The Psychology with Marketing programme at the University of Buckingham offers students a comprehensive undergraduate education that combines the scientific study of human behaviour with the strategic principles of marketing. Designed to equip graduates with a versatile skill set, the programme covers core areas of psychology such as cognitive processes, social influences, developmental stages, and individual differences. In addition, students gain in-depth knowledge of marketing theories, consumer behaviour, branding strategies, digital marketing, and market research techniques. This interdisciplinary approach prepares students to understand and influence consumer choices, develop effective marketing campaigns, and apply psychological principles to business contexts.

Throughout the course, students benefit from a blend of theoretical learning and practical application. They engage in laboratory experiments, case studies, and real-world projects that hone their research and analytical skills. The programme emphasizes the importance of evidence-based decision making and ethical considerations in marketing practices. Students also develop key transferable skills including communication, teamwork, problem-solving, and data analysis, which are highly valued in the job market.

The curriculum is delivered by experienced academic staff with expertise in both psychology and marketing. The University of Buckingham's teaching philosophy promotes small class sizes and personalized support, allowing for active student participation and individual mentorship. Throughout their studies, students are encouraged to undertake internships or work placements to gain practical experience and enhance their employability.

Graduates of the Psychology with Marketing programme are well-prepared for careers in marketing, advertising, market research, consultancy, public relations, and related fields. They may also choose to pursue postgraduate study in psychology, marketing, or business. The programme's unique combination of disciplines provides students with a competitive edge by enabling them to understand consumer behaviour from a psychological perspective while applying strategic marketing techniques to real-world challenges.

The university's modern facilities, access to digital resources, and strong links with industry partners further support student development. The programme typically spans three years of full-time study, with options for integrated placements or study abroad in some cases. Overall, this programme offers a dynamic learning environment that fosters critical thinking, creativity, and professional growth, preparing graduates to succeed in diverse career paths in the evolving landscape of marketing and psychology.