Marketing

The Bachelor of Science in Marketing at Purdue University West Lafayette offers students a comprehensive education in the principles and practices of marketing, preparing them for dynamic careers in the ever-evolving global marketplace. This program combines rigorous coursework, experiential learning opportunities, and industry engagement to develop students' strategic thinking, analytical skills, and creative abilities needed to excel in various marketing roles. Students will gain a solid understanding of consumer behavior, market research, digital marketing, brand management, advertising, and sales strategies. The curriculum emphasizes both foundational marketing theories and cutting-edge techniques such as social media marketing, data analytics, and e-commerce. Through hands-on projects, internships, and collaboration with industry partners, students are encouraged to apply their knowledge to real-world situations, fostering practical skills that are highly valued by employers. Purdue’s faculty experts bring extensive industry experience and academic expertise, ensuring that students receive current and relevant education. The program also offers specialization options in areas like digital marketing, international marketing, and sales management, allowing students to tailor their degree to their career interests. Graduates of the program are well-equipped to pursue careers in marketing management, brand development, advertising, market research, and digital marketing, or to continue their education through graduate studies. With access to Purdue’s vast alumni network and industry connections, students have numerous opportunities for mentorship, networking, and professional growth. The program emphasizes ethical marketing practices and social responsibility, preparing students to make a positive impact in the business world. Overall, Purdue’s Bachelor of Science in Marketing provides a balanced blend of theoretical foundation and practical application, ensuring students are ready to meet the challenges of today’s competitive and rapidly changing marketing environment.

Summer Semester

• Communication and Persuasion (required)
• Marketing and Analysis and Planning (required)
• Marketing Management (required)
• Business Analytics (required)

Fall - Module 1

Choose at least two of the following three courses, plus elective(s) for a total of 8 credits

• Brand Management
• Digital & Social Media Marketing*
• Marketing Research
• Free or Immersion Elective

Fall - Module 2

Choose at least two of the following three courses, plus elective(s) for a total of 8 credits

• New Product Development
• Marketing Analytics*
• Business Marketing*
• Free or Immersion Elective

Spring - Module 3

• Marketing Consulting Project (required, spans modules 3&4)
• Pricing Strategy and Analysis
• Data Driven Marketing
• Customer Relationship Management

Spring - Module 4

• Marketing Consulting Project (required, spans modules 3&4)
• Digital & Social Media Marketing*
• Marketing Analytics*
• Business Marketing*

*Students can take the Marketing Analytics (MGMT 52500), Business Marketing (MGMT 62300), and Digital & Social Media Marketing (MGMT 52300) courses either during the fall or spring semester.
33 credit hours are required for graduation.

Applications for the Krannert School of Management must be completed using Purdue’s Graduate School online application. International applicants must follow a slightly altered application process.

Any individual who is not a permanent resident or citizen of the United States is classified as an international applicant. If you are a Permanent Resident, non-U.S. Citizen, please provide a copy of your alien registration/green card within the online application. Permanent residents who do not provide a copy of an alien registration number will be reclassified as an international student for admission consideration and fees.

Applications will not be considered until all required materials have been received. This includes submission of a non-refundable application fee of $60 (U.S. dollars) for domestic applicants and $75 (U.S. dollars) for international applicants, payable online by credit card. Non-degree applicants will not be charged an application fee.

• Completed Online Application
• Essay Questions 
• Two Recommendations
• Academic Transcripts and Applicant Eligibility
• Official Transcripts
• Applicants whose native language is not English are required to submit one Language Assessment Test for admission to the Purdue University Graduate School. Students can choose from the Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), or Pearson Test of English (PTE) scores. The Graduate School accepts all valid forms of TOEFL testing. Krannert School of Management requirements are: Paper based-test (minimum score of 600), computer based-test (minimum score of 260), and Internet-based test (minimum score of Writing 20, Speaking 22, Listening 18, Reading 22, and Total bandwidth 93). For the Internet-based test, all 5 minimum scores must be satisfied. The Graduate School accepts International English Language Testing System (IELTS) scores. Krannert School of Management requirements are: An overall band score of 7.5 is required for admission, with 7.0 required per each section. 
• GMAT/GRE Test 

Scholarships 

• Resident Assistantships
• Need Based Financial Aid

The Bachelor of Science in Marketing at Purdue University West Lafayette is designed to prepare students for a dynamic and evolving industry that plays a crucial role in the global economy. The program offers a comprehensive curriculum that combines theoretical knowledge with practical application, equipping students with the skills necessary to succeed in various marketing roles. Core courses cover fundamental topics such as consumer behavior, marketing research, digital marketing, advertising, sales, and strategic management. Emphasis is placed on developing analytical skills, creativity, and ethical decision-making, which are essential for effective marketing strategies in a competitive environment.

Students have the opportunity to engage in hands-on learning through projects, internships, and collaborations with industry partners, allowing them to gain real-world experience and build professional networks. The program encourages specialization in areas like digital marketing, brand management, and international marketing, aligning with the diverse needs of modern businesses. Purdue University also offers resources such as career services, marketing clubs, and workshops aimed at enhancing students’ job readiness and leadership capabilities.

Faculty members are experts in their fields, bringing industry insights and research-driven teaching into the classroom. The university’s strong ties with the business community provide students with access to a variety of career opportunities post-graduation. Graduates of the program often find employment in areas such as marketing research, advertising agencies, retail, technology firms, and consumer goods companies. Many students also choose to pursue advanced degrees in marketing or related disciplines to further enhance their knowledge and career prospects.

The program emphasizes a global perspective, preparing students to work effectively in international markets. Coursework includes case studies from around the world and encourages understanding of cultural differences that influence marketing strategies. Additionally, Purdue’s commitment to innovation is reflected in its integration of emerging technologies like data analytics, artificial intelligence, and social media marketing into the curriculum. Overall, the Bachelor of Science in Marketing at Purdue University-West Lafayette aims to produce versatile, well-rounded graduates who are ready to lead and innovate in the marketing industry.