StudyQA — Master: Marketing — Purdue University

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Description Contents Requirements Funding

Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. Graduates are likely to assume a position in brand management, marketing consulting, marketing research/analytics, or business development.

The MS (Marketing) program builds on Purdue's outstanding reputation in Marketing. The MBA in Marketing program at Purdue University's Krannert Gra duate School of Business is ranked #4 MBA-Marketing Program in North America (Best-Masters) and #15 graduate marketing program in the United States by the Financial Engineer.

Summer Semester

Communication and Persuasion (required)
Marketing and Analysis and Planning (required)
Marketing Management (required)
Business Analytics (required)

Fall - Module 1

Choose at least two of the following three courses, plus elective(s) for a total of 8 credits

Brand Management
Digital & Social Media Marketing*
Marketing Research
Free or Immersion Elective

Fall - Module 2

Choose at least two of the following three courses, plus elective(s) for a total of 8 credits

New Product Development
Marketing Analytics*
Business Marketing*
Free or Immersion Elective

Spring - Module 3

Marketing Consulting Project (required, spans modules 3&4)
Pricing Strategy and Analysis
Data Driven Marketing
Customer Relationship Management

Spring - Module 4

Marketing Consulting Project (required, spans modules 3&4)
Digital & Social Media Marketing*
Marketing Analytics*
Business Marketing*

*Students can take the Marketing Analytics (MGMT 52500), Business Marketing (MGMT 62300), and Digital & Social Media Marketing (MGMT 52300) courses either during the fall or spring semester.
33 credit hours are required for graduation.

Applications for the Krannert School of Management must be completed using Purdue’s Graduate School online application. International applicants must follow a slightly altered application process.

Any individual who is not a permanent resident or citizen of the United States is classified as an international applicant. If you are a Permanent Resident, non-U.S. Citizen, please provide a copy of your alien registration/green card within the online application. Permanent residents who do not provide a copy of an alien registration number will be reclassified as an international student for admission consideration and fees.

Applications will not be considered until all required materials have been received. This includes submission of a non-refundable application fee of $60 (U.S. dollars) for domestic applicants and $75 (U.S. dollars) for international applicants, payable online by credit card. Non-degree applicants will not be charged an application fee.

Completed Online Application
Essay Questions
Two Recommendations
Academic Transcripts and Applicant Eligibility
Official Transcripts
Applicants whose native language is not English are required to submit one Language Assessment Test for admission to the Purdue University Graduate School. Students can choose from the Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), or Pearson Test of English (PTE) scores. The Graduate School accepts all valid forms of TOEFL testing. Krannert School of Management requirements are: Paper based-test (minimum score of 600), computer based-test (minimum score of 260), and Internet-based test (minimum score of Writing 20, Speaking 22, Listening 18, Reading 22, and Total bandwidth 93). For the Internet-based test, all 5 minimum scores must be satisfied. The Graduate School accepts International English Language Testing System (IELTS) scores. Krannert School of Management requirements are: An overall band score of 7.5 is required for admission, with 7.0 required per each section.
GMAT/GRE Test