Marketing

The Bachelor of Science in Marketing at the University of Colorado Denver is a comprehensive undergraduate program designed to prepare students for successful careers in the dynamic field of marketing. This program combines foundational business principles with specialized marketing knowledge, enabling students to develop critical thinking, strategic planning, and creative problem-solving skills. Students will explore core areas such as consumer behavior, market research, digital marketing, branding, advertising, sales strategies, and data analytics, ensuring they are well-equipped to meet the evolving demands of the marketplace. The curriculum emphasizes experiential learning through real-world projects, internships, and collaborative assignments, fostering practical skills and professional readiness. Faculty members bring industry experience and academic expertise, guiding students through contemporary marketing practices and emerging trends. The program also emphasizes ethical considerations and social responsibility, encouraging students to develop marketing strategies that are sustainable and socially conscious. With a focus on technology and innovation, students will learn to leverage digital tools, social media platforms, and data analysis software to design impactful marketing campaigns. Upon graduation, students will be prepared for diverse roles such as marketing analyst, brand manager, digital marketing specialist, sales manager, and market researcher. The University of Colorado Denver offers a supportive learning environment, modern facilities, and strong industry connections to facilitate career development. Graduates of the program are equipped to contribute effectively to organizations across various sectors, including healthcare, technology, entertainment, and nonprofit organizations, making them valuable assets in the competitive global marketplace.

The MS in Marketing degree is designed to provide the skill set necessary for you to succeed in middle (e.g., brand manager, advertising account executive) and upper level (e.g., CMO) positions; and for those who work with an organization's markets (e.g., customer service or operations).

MS in Marketing Courses

The MS in Marketing may include courses in subjects such as:

• Marketing Dynamics in the 21st Century
• Marketing Strategy
• Marketing Challenges at the Global Frontier
• Marketing Strategy in Service Dominant Firms
• Marketing Research Analytics
• Consumer Intelligence—Psychology and Behavior
• Marketing Intelligence and Metrics​

We recommend a marketing-related internship, especially if you are making a career change or don't have previous experience in marketing.

General Admissions Requirements

• Applicants must have an undergraduate degree, however it does not have to be a business degree.
  • Your complete academic records, including GPAs and previous coursework are considered.
  • Undergraduate degrees must be from regionally accredited four year colleges or universities.
• GMAT testing. The GMAT exam is a computer-adaptive test that consists of four sections: analytical writing assessment, integrative reasoning, quantitative and verbal. See the application packet for information.
• Work Experience. Relevant background and a history of increasing responsibility are viewed positively, but are not required for admission.
• International Students have additional English Language Proficiency requirements.

TEST SCORES: TOEFL, IELTS, OR PTE

​SCORE REQUIREMENTS:

TOEFL

Minimum TOEFL Score Accepted: 75 IBT / 537 PBT

IELTS

Minimum IELTS Score Accepted: 6.5

The TOEFL/IELTS requirement can be waived if an applicant has graduated from the ESL Academy. Information regarding other considerations for exemption, including country of citizenship/origin, and special circumstances can be found here. Please note that some graduate level programs will require a higher score on the TOEFL/IELTS and applicants should consult the department for additional details

PTE ACADEMIC

Minimum PTE Academic Score Accepted: 51

TThe Pearson Test of English (PTE Academic) is currently in a pilot review at the University of Colorado Denver. We will accept a 51 PTE Academic score with the following subscores:

Graduate Scholarship Opportunities

ALL GRADUATE PROGRAMS

• 11-Month MBA Performance Scholarship*
• Business School Student Club Leaders*
• Consolidated Electrical Distributors (CED) Management Scholarship*
• Carolyn Lee Henderson Scholarship
• Dean’s Super Merit Scholarship*
• Excellence in Management Scholarship
• MBA in Health Administration*
• MS in Business Analytics Scholarship
• MS in Finance Fellows Scholarship
• MS in Information Systems Scholarship
• MS in International Business Scholarship
• MS in Tax Scholarship
• PhD in CSIS Scholarship*
• Robert Reynolds Study Abroad Scholarship*
• Schuman MBA Outstanding Scholarship
• Steve Golter Scholarship

MARKETING PROGRAM

• Davis Family Scholarship
• MS in Marketing
• Robert E. Moore Memorial Scholarship 

The Bachelor of Science in Marketing at the University of Colorado Denver is a comprehensive undergraduate program designed to prepare students for dynamic careers in the field of marketing. The program offers a robust curriculum that covers fundamental concepts such as consumer behavior, marketing research, digital marketing, advertising, sales management, and strategic planning. Students gain practical skills through hands-on projects, internships, and case studies, allowing them to apply theoretical knowledge to real-world scenarios. The program emphasizes the development of critical thinking, analytical skills, and effective communication, which are essential for success in today's competitive marketplace. Students have access to state-of-the-art facilities and are encouraged to participate in student organizations, marketing clubs, and networking events to enhance their professional development. The faculty comprises experienced professionals and scholars who bring industry insights and academic rigor to their teaching. The program's location in Denver provides students with excellent opportunities for internships and employment with local, national, and international corporations. Graduates of the Marketing program at CU Denver are well-equipped to pursue careers in brand management, digital marketing, advertising, market research, retail management, and other related fields. The university supports students throughout their academic journey with dedicated advising, career services, and alumni networks. Overall, the program aims to produce innovative, strategic, and ethically responsible marketing professionals ready to meet the evolving needs of businesses in a digital age.