Marketing

Marketing is at the core of every business. The University of Denver Business School is respected for its dynamic program, where professionals learn how to properly monitor social trends and identify opportunities to satisfy consumer needs. The program requires students to think outside the box to develop new creative ideas and communicate those ideas effectively across a variety of platforms. Our students also graduate savvy in consumer psychology and behavior and its impact on market success.

The program integrates a variety of ancillary functions such as consumer insights, new product development, and sales with the ability to specialize in specific areas like branding and advertising.

The MS in Marketing degree is designed to provide the skill set necessary for you to succeed in middle (e.g., brand manager, advertising account executive) and upper level (e.g., CMO) positions; and for those who work with an organization's markets (e.g., customer service or operations).

MS in Marketing Courses

The MS in Marketing may include courses in subjects such as:

• Marketing Dynamics in the 21st Century
• Marketing Strategy
• Marketing Challenges at the Global Frontier
• Marketing Strategy in Service Dominant Firms
• Marketing Research Analytics
• Consumer Intelligence—Psychology and Behavior
• Marketing Intelligence and Metrics​

We recommend a marketing-related internship, especially if you are making a career change or don't have previous experience in marketing.

General Admissions Requirements

• Applicants must have an undergraduate degree, however it does not have to be a business degree.
  • Your complete academic records, including GPAs and previous coursework are considered.
  • Undergraduate degrees must be from regionally accredited four year colleges or universities.
• GMAT testing. The GMAT exam is a computer-adaptive test that consists of four sections: analytical writing assessment, integrative reasoning, quantitative and verbal. See the application packet for information.
• Work Experience. Relevant background and a history of increasing responsibility are viewed positively, but are not required for admission.
• International Students have additional English Language Proficiency requirements.

TEST SCORES: TOEFL, IELTS, OR PTE

​SCORE REQUIREMENTS:

TOEFL

Minimum TOEFL Score Accepted: 75 IBT / 537 PBT

IELTS

Minimum IELTS Score Accepted: 6.5

The TOEFL/IELTS requirement can be waived if an applicant has graduated from the ESL Academy. Information regarding other considerations for exemption, including country of citizenship/origin, and special circumstances can be found here. Please note that some graduate level programs will require a higher score on the TOEFL/IELTS and applicants should consult the department for additional details

PTE ACADEMIC

Minimum PTE Academic Score Accepted: 51

TThe Pearson Test of English (PTE Academic) is currently in a pilot review at the University of Colorado Denver. We will accept a 51 PTE Academic score with the following subscores:

Graduate Scholarship Opportunities

ALL GRADUATE PROGRAMS

• 11-Month MBA Performance Scholarship*
• Business School Student Club Leaders*
• Consolidated Electrical Distributors (CED) Management Scholarship*
• Carolyn Lee Henderson Scholarship
• Dean’s Super Merit Scholarship*
• Excellence in Management Scholarship
• MBA in Health Administration*
• MS in Business Analytics Scholarship
• MS in Finance Fellows Scholarship
• MS in Information Systems Scholarship
• MS in International Business Scholarship
• MS in Tax Scholarship
• PhD in CSIS Scholarship*
• Robert Reynolds Study Abroad Scholarship*
• Schuman MBA Outstanding Scholarship
• Steve Golter Scholarship

MARKETING PROGRAM

• Davis Family Scholarship
• MS in Marketing
• Robert E. Moore Memorial Scholarship