Bachelor of Science in Marketing

The Bachelor of Science in Marketing at Johns Hopkins University is a comprehensive undergraduate program designed to prepare students for successful careers in the dynamic and evolving field of marketing. This program combines a solid foundation in core business principles with specialized knowledge in marketing strategies, consumer behavior, digital marketing, and data analysis. Students will gain a deep understanding of how to develop and implement effective marketing campaigns, leverage emerging technologies, and utilize data-driven decision-making to maximize brand value and customer engagement. The curriculum integrates interdisciplinary courses in economics, psychology, and communication to provide a well-rounded perspective on market dynamics and consumer insights. Through hands-on projects, internships, and collaborations with industry professionals, students will have opportunities to apply theoretical knowledge to real-world challenges. The program emphasizes critical thinking, creativity, and analytical skills necessary to adapt to rapidly changing market conditions and technological advancements. Graduates will be equipped to pursue careers in areas such as marketing management, digital marketing, brand development, market research, and advertising. The Johns Hopkins University Bachelor of Science in Marketing is ideal for students interested in a rigorous and versatile education that prepares them for leadership roles in the global marketing industry. With access to extensive resources, experienced faculty, and a strong alumni network, students can build a solid foundation for a successful and impactful career in marketing.

The Johns Hopkins University offers a comprehensive program in Marketing designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of marketing and brand management. This program provides an in-depth exploration of core marketing concepts, including consumer behavior, market research, digital marketing strategies, advertising, branding, and data analytics. Students will learn how to develop effective marketing campaigns, understand target audiences, and utilize the latest technological tools to analyze market trends and make data-driven decisions. The curriculum combines theoretical foundations with practical applications, emphasizing real-world projects, case studies, and internships that prepare students for the challenges of the modern marketing landscape. Coursework is tailored to foster critical thinking, creativity, and strategic planning, ensuring graduates are well-equipped to create innovative marketing solutions across various industries. Throughout the program, students will also gain insights into ethical considerations and the global aspects of marketing, recognizing the importance of responsible business practices and cultural awareness. Faculty members are experienced professionals and researchers dedicated to providing personalized mentorship and fostering an engaging learning environment. Upon completion of the program, graduates will be prepared for roles such as marketing manager, brand strategist, digital marketing specialist, market analyst, and advertising director. The Johns Hopkins University’s Marketing program emphasizes a multidisciplinary approach, integrating principles from economics, psychology, communication, and technology to develop versatile marketing professionals capable of adapting to fast-changing markets. Whether students aim to work in corporate settings, startups, or non-profit organizations, this program provides the foundational knowledge and practical skills necessary for a successful career in marketing and related fields.

The Johns Hopkins University offers a comprehensive Bachelor of Arts in Marketing designed to equip students with foundational and advanced knowledge in marketing principles, strategies, and analytics. To graduate with this degree, students are required to complete a total of approximately 120-130 academic credits, focusing on core business disciplines, specialized marketing coursework, electives, and experiential learning. The curriculum emphasizes critical thinking, quantitative analysis, communication skills, and ethical considerations in marketing practices. Students must fulfill general education requirements across humanities, social sciences, and quantitative reasoning, fostering a well-rounded academic background. The core marketing courses typically include Introduction to Marketing, Consumer Behavior, Marketing Research, Digital Marketing Strategies, Brand Management, and Marketing Analytics. Additionally, students are encouraged to participate in internships and cooperative education programs to gain practical experience. To demonstrate proficiency and understanding, students may complete capstone projects or presentations that integrate their learning. Electives allow students to explore related fields such as advertising, sales management, international marketing, and entrepreneurship. In order to ensure academic progress, students are required to maintain a minimum GPA, usually around 2.0 or higher. The program also emphasizes ethical decision-making and sustainability in marketing, preparing students for responsible leadership roles. Throughout their studies, students are supported by dedicated faculty advisors, Career Services, and industry partnerships that facilitate networking and employment opportunities. Upon successful completion of all coursework and program requirements, students are awarded a Bachelor of Arts in Marketing from Johns Hopkins University, prepared to enter diverse roles in marketing, brand management, market research, digital marketing, and related fields.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Johns Hopkins University offers a variety of financial aid options for students enrolled in their Marketing programs. Undergraduate students can explore federal and state grant opportunities, scholarships, and work-study programs to help offset the cost of their education. The university administers institutional scholarships based on merit and need, providing financial assistance to qualified students. Graduate students, including those pursuing master's degrees in marketing-related fields, may be eligible for assistantships, fellowships, and federal loans designed to support their advanced studies.

Students are encouraged to complete the Free Application for Federal Student Aid (FAFSA) to determine their eligibility for federal aid programs. Johns Hopkins University also offers competitive scholarships that consider academic achievement, leadership qualities, and extracurricular involvement. Additionally, many students secure external scholarships or employer sponsorships to finance their studies.

The university has a dedicated financial aid office that provides counseling to help students understand their options and navigate the application process. For international students, financial assistance opportunities may be limited, but they are advised to explore private scholarships and external funding sources.

The cost of attendance at Johns Hopkins University varies depending on the program and level of study but generally includes tuition, fees, housing, and other living expenses. To assist students with planning, the university publishes an estimated budget each year. Students are encouraged to review their financial aid package carefully and consider borrowing options, including federal Stafford loans, to cover costs not met by scholarships and grants.

Johns Hopkins University commits to providing transparent information regarding financial aid policies and deadlines, ensuring students can make informed decisions about funding their education. The university also offers virtual and in-person financial literacy workshops to help students manage their finances responsibly during their studies. Overall, the university strives to make its high-quality education accessible and affordable through a comprehensive range of financial support programs tailored to meet the diverse needs of its student body.

The Johns Hopkins University offers a comprehensive program in marketing designed to equip students with the essential skills and knowledge required to excel in the dynamic field of marketing and related areas such as advertising, branding, digital marketing, and market research. This program combines rigorous coursework, practical applications, and innovative research to prepare students for leadership roles in various industries. Students have the opportunity to engage with cutting-edge marketing theories, analytics, and technological tools that drive decision-making and strategic planning in modern business environments. The curriculum typically includes core courses in marketing principles, consumer behavior, marketing analytics, digital marketing strategies, branding, and market research methods. In addition to classroom instruction, students benefit from real-world projects, internships, and collaborations with industry professionals, enabling them to gain practical experience and develop a network of professional contacts. The faculty comprises experienced researchers and practitioners who are leaders in the marketing domain, providing mentorship and insights into current trends and future developments. The program aims to foster critical thinking, creativity, and ethical considerations in marketing practices, emphasizing the importance of understanding consumer needs and societal impacts. Graduates from this program are well-prepared to pursue careers in marketing management, strategic planning, advertising agencies, consulting firms, and corporate marketing departments. Johns Hopkins University’s reputation for research excellence and its commitment to innovation ensure that students receive a high-quality education that aligns with the latest industry standards and academic advancements. Opportunities for interdisciplinary study and access to vast resources in data analysis, behavioral science, and technology further enhance the learning experience. Overall, the marketing program at Johns Hopkins University provides a solid foundation for students aspiring to influence and lead marketing initiatives in a global, digital economy.