Marketing

The Carey Business School’s MS in Marketing is one of the only programs of its kind in the country. Blending insights in consumer behavior, big data, new technology, and the psychology of persuasion, the program’s intensive coursework reveals the inner workings of contemporary marketing. It also addresses some of the most critical issues facing today’s marketer, including:

• The impact of social media on marketing strategy

• Product marketing

• Social responsibility

• Hyper-short product life cycles

• Competitive economics

• Market entry and exit strategy

• Strategic risk management

• Design and creativity

Courses:

• Business Communication

• Leadership Ethics Seminar

• Business Law

• Statistical Analysis

• Decision Models

• Operations Management

• Marketing Management

• Strategic Marketing

• Marketing Research

• Understanding Consumer Behavior

All degrees earned or expected from outside the United States (U.S.) (with the exception of Canada) – a credential evaluation is required – do not upload or mail transcriptsIf coursework was earned outside of the U.S. but the degree was earned in the U.S. – only transcripts are required from all schools and must be in EnglishResumeEssay(s)Two letters of recommendationGMAT/GRE scores - requirement varies by program. A waiver request form can be found on the online application.TOEFL or IELTS scores for non-native English speakers. A waiver request form can be found on the online application. English Language Requirements IELTS band: 7

The Johns Hopkins Carey Business School offers numerous options for financing your education, including grant and scholarship aid, loans, payment plans, and tuition reimbursement available to those who qualify.

Accreditation

The Johns Hopkins Carey Business School is developing a new generation of creative professionals who are ready to lead.