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This career offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.
Starting salaries (nine month) for newly minted Ph.D.s in marketing average over $140,000 a year (at research universities). In addition, many schools provide three or more years of additional summer salary and a research stipend.
ContentsYou must have completed four courses at the graduate level, either inside or outside the Wisconsin School of Business. Courses must be at a level beyond that of intermediate statistics, with at least one course in the methods of data collection and at least one in the methods of data analysis.MinorYou must have completed one of the following:
- Option A Departmental Minor: 10 credits in one department outside the Wisconsin School of Business.
- Option B Distributed Minor: 10 credits in more than one department outside the Wisconsin School of Business, with the possibility of some courses in business in areas other than the major.
Typically, successful applicants have a strong undergraduate record (3.3 GPA or higher) and high GMAT scores (high 600s or above) or GRE (90th percentile). In addition, we value applicants who have a strong interest in academic research, are highly motivated, possess strong communication and analytical skills, and have demonstrated the ability to think creatively and work independently. We value these skills and traits because experience has shown that they are essential for successful completion of a Ph.D. in marketing as well as later career success as a marketing academician. If you feel that you possess these qualities, we strongly encourage you to apply to our Ph.D. program.
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