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The Simon Business School Master's in Marketing Analytics is distinct from the rest. We apply our signature analytics-based approach to the field, leveraging the power of big data to take the guesswork out of marketing. Through a combination of theory and application, our curriculumdeepens your perspective while training you to discover and communicate marketing solutions in a fast-paced digital industry. The comprehensive experience builds versatile skill sets ideal for careers in business analytics, data analysis, marketing, market research, pricing, and sales management. This is a STEM designated program.
Required courses: | |
GBA 463 | Economics and Marketing Strategy for MS Students |
GBA 464 | Programming for Analytics |
GBA 462R | Core Statistics for MS Students Using R |
CIS 417 | Introduction to Business Analytics |
MKT 412R | Marketing Research Using R |
MKT 414 | Pricing |
MKT 465A | Marketing Projects I |
MKT 436R | Marketing Analytics Using R |
MKT 412R | Market Research Using R |
MKT 465B | Marketing Projects II |
MKT 451 | Advanced Marketing Analytics |
MKT 437 or MKT 439 or CIS 442E |
Digital Marketing Strategy or Advanced Pricing or Data Management for Analytics |
MKT 440 or CIS 418 or CIS 434 |
Pricing Analytics or Advanced Business Modeling or Social Media Analytics |
MGC 401 | Communicating Business Decisions I |
MGC 402 | Communicating Business Decisions II |
MGC 403 | Communicating Business Decisions III |
MGC 411 | Communicating Business Decisions IV |
Requirements
- Online application form
- Current résumé
- One required essay (12-point font, 250-500 word limit)
- Applicant fun fact (12 point, 25 word limit)
- School-issued official transcripts, scanned, and uploaded for each college attended (admitted students will be required to submit official transcripts at a later date)
- Test-taker results for GMAT or GRE, (including Analytical Writing Assessment scores, Integrated Reasoning scores, etc.) scanned and uploaded
- Test-taker results for TOEFL or IELTS, scanned and uploaded (all international candidates except those who received a degree from an English-speaking institution)
- One letter of recommendation (submitted electronically); a second letter of recommendation is optional
- $150 application fee. Simon Business School is honored to waive the application fee for active-duty military members and military veterans.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Scholarships
- Meliora Scholarship
- Global Education