The Bachelor of Marketing and Innovation Management at Edith Cowan University is a comprehensive degree designed to equip students with essential skills and knowledge to excel in the dynamic field of marketing and innovation. This program combines core principles of marketing with contemporary approaches to innovation, fostering a creative and strategic mindset necessary for success in today’s competitive business environment. Throughout the course, students will explore various aspects of marketing, including market research, consumer behavior, digital marketing strategies, branding, advertising, and sales management. The curriculum is structured to provide a strong foundation in business principles while encouraging innovative thinking and problem-solving skills that are vital for developing new products, services, and business models.
Students will have the opportunity to engage with real-world industry projects, internships, and case studies, ensuring practical application of their learning. The program emphasizes the importance of digital literacy and analytics, preparing graduates to leverage modern technology and data-driven insights in their marketing campaigns and innovation initiatives. Additionally, the course covers areas such as entrepreneurship, strategic management, and sustainability, highlighting the importance of responsible and ethical business practices. With a focus on global industries and diverse markets, students will develop a broad understanding of international marketing trends and cross-cultural communication.
Graduates of this program will be prepared for various roles within marketing departments, innovation labs, product development teams, and consultancy firms, among other sectors. They will possess a versatile skill set including strategic thinking, creativity, analytical abilities, and effective communication. The Bachelor of Marketing and Innovation Management aims to foster leaders who can drive transformative change within organizations, shaping the future of business through innovative strategies and marketing excellence. Upon completion, students will receive a recognized qualification that empowers them to pursue careers in a variety of competitive and constantly evolving sectors, contributing to business growth and societal development worldwide.
The Bachelor of Marketing and Innovation Management at Edith Cowan University is designed to provide students with a comprehensive understanding of modern marketing strategies and the fundamentals of innovation management. This program combines core marketing principles with the skills needed to foster innovation within organizations, preparing graduates to thrive in dynamic and competitive business environments. Throughout the course, students will explore topics such as consumer behavior, digital marketing, brand management, and market research, enabling them to develop effective marketing campaigns and strategies for various industries.
In addition to traditional marketing disciplines, the program emphasizes innovation management, focusing on how organizations can develop, implement, and manage innovative ideas and processes to gain a competitive advantage. Students will learn about managing change, entrepreneurship, strategic planning, and technology-driven innovation. The curriculum is designed to cultivate creative thinking, problem-solving skills, and strategic agility, which are essential in today’s rapidly changing markets.
The program incorporates practical learning experiences through case studies, projects, and industry placements, allowing students to apply theoretical knowledge to real-world scenarios. Collaborations with industry partners enable students to develop a deep understanding of current market trends and innovation practices. Additionally, the program offers opportunities to engage with digital marketing tools, data analytics, and new media platforms to equip students with relevant technical skills.
Graduates of this program will be well-equipped to pursue careers in marketing management, brand development, innovation consultancy, product development, and strategic planning across various sectors including retail, technology, government, and startups. The program also prepares students for postgraduate study or entrepreneurial ventures by fostering a mindset of continuous innovation and strategic thinking.
The Bachelor of Marketing and Innovation Management is delivered by experienced academics and industry specialists committed to providing a high-quality educational experience. Students benefit from state-of-the-art facilities, supportive learning environments, and a focus on practical skills that meet the needs of today’s employers. Overall, this program aims to produce dynamic graduates capable of leading marketing and innovation initiatives that drive organizational growth and success in a complex global marketplace.
Admission requirements for the Bachelor of Business (Marketing and Innovation Management) at Edith Cowan University typically include completing a high school qualification or equivalent with satisfactory academic achievement. Applicants must demonstrate research skills, communication skills, understanding of basic business principles, and a keen interest in marketing and innovation management. Additionally, relevant prerequisites such as successful completion of Year 12 or an equivalent qualification are required. For international students, proof of English language proficiency through tests like IELTS, TOEFL, or PTE is necessary, with minimum scores specified by the university. The university may also consider work experience or prior study that aligns with business and management topics as part of the application assessment process. Potential students are advised to submit a completed application form along with academic transcripts, proof of identity, and English language test results if applicable. Some intake rounds might require submission of a personal statement or written references. The program encourages applicants with a passion for strategic marketing, innovative thinking, and business development to apply. Mature-aged students without formal qualifications but with relevant industry experience may also be considered under special admission processes. Applicants should ensure they meet all specified entry criteria before applying, as incomplete applications may not be considered. The program emphasizes practical learning through industry projects, internships, and case studies, preparing graduates for careers in marketing, branding, innovation management, product development, and related fields. The program requirements are designed to select candidates who demonstrate potential for success in a dynamic business environment, fostering creativity, strategic thinking, and leadership skills essential for the evolving marketplace.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The Bachelor of Marketing and Innovation Management at Edith Cowan University offers a range of financing options to support students throughout their studies. Domestic students may be eligible for government financial assistance programs such as Commonwealth supported places (CSPs), which subsidize tuition fees, significantly reducing the overall cost of education. Additionally, students can access income support and loan schemes like HECS-HELP, which allows eligible students to defer payment of their tuition fees until they earn above a certain income threshold. For those seeking financial aid, scholarships are available based on academic merit, leadership potential, or financial need, providing further financial relief. International students are responsible for the full tuition fees and may consider private loans or scholarships available through the university or external providers to finance their studies. ECU encourages students to explore external funding opportunities, including grants, sponsorships, and part-time work options. The university’s flexible study modes, such as part-time study, can help students manage their finances by allowing them to work while completing their degree. The cost of living in Western Australia, including accommodation, food, transport, and other expenses, should also be considered in the total financing plan. ECU provides financial guidance services to assist students in planning their budgets and understanding their financial commitments. Overall, students are encouraged to carefully review all available funding sources, understand the terms and conditions of any loans or scholarships, and prepare a comprehensive financial plan before commencing their studies.
The Bachelor of Commerce in Marketing and Innovation Management at Edith Cowan University is designed to prepare students for dynamic careers in the evolving business landscape. This program provides a comprehensive understanding of marketing principles, consumer behavior, digital marketing strategies, and the management of innovation processes within organizations. Students will explore topics such as branding, market research, advertising, and the application of innovative solutions to business challenges. The curriculum emphasizes practical skills, including strategic planning, project management, and the use of cutting-edge digital tools, ensuring graduates are well-equipped to drive growth and innovation in various industries. Through a combination of theoretical coursework and real-world projects, students will develop critical thinking, problem-solving abilities, and entrepreneurial skills. The program also offers opportunities for internships, industry engagement, and collaborative projects, fostering a strong network with business partners and enhancing employability upon graduation. With a focus on contemporary marketing trends and innovative management practices, graduates from this program can pursue careers in marketing management, brand development, product innovation, digital marketing, and consultancy services. The program is designed to blend foundational business knowledge with specialized training, enabling students to adapt to rapidly changing markets and technological advancements. The learning environment at Edith Cowan University is supported by experienced faculty, modern facilities, and a commitment to research-driven teaching, ensuring students receive a high-quality education. Overall, the Bachelor of Commerce in Marketing and Innovation Management aims to produce versatile graduates who can lead and innovate within competitive business environments, contributing effectively to organizational success and economic development.
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