Marketing Analytics

Study mode:On campus Study type:Full-time Languages: English
Local:$ 63 k / Year(s) Foreign:$ 63 k / Year(s) Deadline: Nov 15, 2025
147 place StudyQA ranking:3557 Duration:

Photos of university / #urochester

The Simon Business School Master's in Marketing Analytics is distinct from the rest. We apply our signature analytics-based approach to the field, leveraging the power of big data to take the guesswork out of marketing. Through a combination of theory and application, our curriculumdeepens your perspective while training you to discover and communicate marketing solutions in a fast-paced digital industry. The comprehensive experience builds versatile skill sets ideal for careers in business analytics, data analysis, marketing, market research, pricing, and sales management. This is a STEM designated program.

Required courses:
GBA 463 Economics and Marketing Strategy for MS Students
GBA 464 Programming for Analytics
GBA 462R Core Statistics for MS Students Using R
CIS 417 Introduction to Business Analytics
MKT 412R Marketing Research Using R
MKT 414 Pricing
MKT 465A Marketing Projects I
MKT 436R Marketing Analytics Using R
MKT 412R Market Research Using R
MKT 465B Marketing Projects II
MKT 451 Advanced Marketing Analytics
MKT 437
or
MKT 439
or
CIS 442E
Digital Marketing Strategy
or
Advanced Pricing
or
Data Management for Analytics
MKT 440
or
CIS 418
or
CIS 434
Pricing Analytics
or
Advanced Business Modeling
or
Social Media Analytics
MGC 401 Communicating Business Decisions I
MGC 402 Communicating Business Decisions II
MGC 403 Communicating Business Decisions III
MGC 411 Communicating Business Decisions IV

Requirements

  • Online application form
  • Current résumé
  • One required essay (12-point font, 250-500 word limit)
  • Applicant fun fact (12 point, 25 word limit)
  • School-issued official transcripts, scanned, and uploaded for each college attended (admitted students will be required to submit official transcripts at a later date)
  • Test-taker results for GMAT or GRE, (including Analytical Writing Assessment scores, Integrated Reasoning scores, etc.) scanned and uploaded 
  • Test-taker results for TOEFL or IELTS, scanned and uploaded (all international candidates except those who received a degree from an English-speaking institution) 
  • One letter of recommendation (submitted electronically); a second letter of recommendation is optional
  • $150 application fee. Simon Business School is honored to waive the application fee for active-duty military members and military veterans.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

  • ✔️ Flexible study schedule
  • ✔️ Experienced teachers
  • ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Scholarships

  • Meliora Scholarship
  • Global Education
Similar programs:
Study mode:On campus Languages: English
Local:$ 60.4 k / program Foreign:$ 60.4 k / program
201–250 place StudyQA ranking: 5408
Study mode:On campus Languages: English
Local:$ 60.4 k / program Foreign:$ 60.4 k / program
201–250 place StudyQA ranking: 5424
Study mode:On campus Languages: English
Local:$ 60.8 k / program Foreign:$ 60.8 k / program
201–250 place StudyQA ranking: 3127
Study mode:On campus Languages: English
Local:$ 60.8 k / program Foreign:$ 60.8 k / program
201–250 place StudyQA ranking: 3159