Marketing

The Bachelor of Marketing at Griffith University offers students a comprehensive and dynamic education designed to equip them with the essential skills and knowledge required to excel in the ever-evolving field of marketing. This program provides a blend of theoretical foundations and practical applications, enabling graduates to develop compelling marketing strategies, understand consumer behavior, and leverage digital tools to create impactful marketing campaigns. Students will explore diverse areas such as marketing management, advertising, market research, branding, and sales, preparing them for a wide range of career opportunities in various industries. The curriculum emphasizes real-world experience through industry projects, internships, and case studies, fostering critical thinking and problem-solving abilities vital for success in the competitive marketing landscape. The program also integrates contemporary topics like social media marketing, data analytics, and ethical practices, ensuring students are up-to-date with current trends and technologies. With access to Griffith University’s extensive network of industry partners and experts, students benefit from valuable networking opportunities, guest lectures, and mentorship programs. The Bachelor of Marketing aims to develop well-rounded professionals who are creative, strategic, and customer-focused, capable of driving growth and innovation for organizations locally and globally. Graduates will be prepared for diverse roles such as marketing coordinator, brand manager, digital marketing specialist, market researcher, and sales manager. The program’s flexible delivery options include on-campus and online study modes, allowing students to tailor their education to their personal and professional commitments. Upon completion, students will be equipped with the skills to analyze market trends, develop effective marketing solutions, and adapt to changes within the industry, ensuring they are ready to make meaningful contributions in the competitive marketing environment.

Griffith University grants credit and recognition of prior learning which may relate solely with prior formal instruction or prior informal and non-formal learning. To learn more, please visit the following web site:https://www.griffith.edu.au/apply/credit-transfer Charge transferGriffith's innovative Credit Precedent Database lets you learn what credit decisions are made before. These precedents will provide you with an idea of what you can expect.https://app.griffith.edu.au/credit-precedent/credit_result.php? Ngpc=5629&SortField=Connected%20Institution%20Name&noresultserror=error.html&search View credit precedents with this particular program

Program requirements for the Bachelor of Marketing at Griffith University typically include the successful completion of 144 credits, which encompasses core units, elective units, and industry placements. Prospective students are usually required to hold a recognized secondary school qualification or equivalent for entry. Additionally, applicants must meet English language proficiency standards, often demonstrated through IELTS, TOEFL, or equivalent tests, with minimum scores specified by the university. The program emphasizes foundational marketing concepts such as consumer behavior, marketing research, digital marketing, and strategic management. Students are expected to undertake practical projects and may participate in internships or industry collaborations to gain real-world experience. Advanced coursework covers areas like international marketing, brand management, and sales strategies, preparing graduates for diverse roles in marketing agencies, corporate organizations, or entrepreneurial ventures. The program may also require students to complete a capstone project or thesis that synthesizes their learning and demonstrates applied marketing skills. Enrollment is contingent upon meeting the university's academic standards and fulfilling any prerequisite courses related to business or marketing disciplines. International students must also secure appropriate visas and insurance coverage. The program's curriculum is designed to be flexible, allowing students to tailor their studies through elective units aligned with their career goals. Overall, the program aims to develop both theoretical knowledge and practical competencies essential for a successful career in marketing and related fields.

The financing of the Bachelor of Marketing program at Griffith University primarily involves a combination of domestic and international student tuition fees, government funding support, scholarships, and financial aid options. Domestic students benefit from subsidized tuition fees under the Australian Government's Higher Education Contribution Scheme (HECS-Help), which significantly reduces the overall cost of studying. International students are required to pay full tuition fees, which vary depending on the specific program and residency status, and these fees are set annually by the university. Griffith University offers various scholarships and financial assistance programs aimed at supporting students throughout their studies; these include merit-based scholarships, equity scholarships for students from disadvantaged backgrounds, and specific awards for international students. Additionally, students may be eligible for income support through government welfare programs or student loans, depending on their circumstances. The university also provides payment plans to help students manage their tuition costs over time. Costs associated with textbooks, course materials, and other learning resources are not included in tuition fees and should be budgeted separately. The university’s financial aid office offers comprehensive guidance to prospective and current students on available funding options, application procedures, and eligibility criteria. For students enrolled in research components or additional training modules, there may be supplementary costs or grants available. Overall, the financing structure of the Marketing program at Griffith University is designed to make higher education accessible by offering multiple funding avenues to accommodate diverse financial situations, ensuring students can focus on their studies and career development without undue financial stress.

The Bachelor of Business (Marketing) program at Griffith University offers students a comprehensive education in marketing principles, strategies, and practices. Designed to equip graduates with the skills necessary to succeed in dynamic and competitive business environments, this degree combines theoretical knowledge with practical application. Students will explore core areas such as consumer behavior, digital marketing, branding, advertising, market research, and strategic planning. The curriculum emphasizes the development of critical thinking, creative problem-solving, and effective communication skills, which are essential for successful marketing careers.

Throughout the program, students have opportunities to undertake real-world projects, internships, and industry placements that provide valuable hands-on experience. These practical components enable students to apply their learning in authentic settings, fostering a deeper understanding of market trends and consumer insights. The program also emphasizes the importance of ethical practices and the role of sustainability in marketing, preparing students to navigate the evolving global marketplace responsibly.

Studies are delivered through a combination of lectures, tutorials, group work, and interactive online resources. Griffith University maintains strong industry links, allowing students to network with professionals and participate in industry events. The program is designed to be flexible, accommodating students' diverse backgrounds and career interests. Graduates of the Bachelor of Business (Marketing) program are prepared for a wide range of careers in areas such as market research, advertising, brand management, digital marketing, sales, and consultancy.

The duration of the program is typically three years of full-time study. It includes foundational courses in business and management, along with specialized marketing units. Students also have the option to choose electives or minors to tailor their degree to specific interests or career goals. Upon completion, graduates are well-positioned to pursue further study options, such as postgraduate qualifications in marketing or business, or to enter the workforce directly.

Overall, Griffith University's Bachelor of Business (Marketing) aims to produce versatile and innovative marketing professionals who can adapt to rapid changes in the industry. The university's commitment to quality education, industry engagement, and student support ensures that graduates are competitive and capable of making meaningful contributions to their organizations and the broader community.