Marketing

The Bachelor of Marketing at La Trobe University offers students a comprehensive understanding of the principles and practices involved in the dynamic field of marketing. Designed to equip graduates with both theoretical knowledge and practical skills, this program prepares students for a wide range of careers in marketing, advertising, sales, and related areas. The curriculum covers key topics such as consumer behavior, marketing strategy, digital marketing, market research, branding, and communication. Students will learn to analyze market data, develop effective marketing campaigns, and understand the ethical considerations involved in marketing practices. Throughout their studies, students have opportunities to engage in real-world projects, internships, and industry placements, enabling them to apply classroom learning to practical situations and establish valuable professional networks. The program emphasizes critical thinking, creativity, and strategic problem-solving, which are essential skills for success in the fast-paced and competitive marketing environment. Additionally, students will gain competencies in utilizing modern marketing tools and technologies, including social media platforms, analytics software, and digital advertising techniques. The Bachelor of Marketing is suitable for individuals who are passionate about understanding consumer needs and behaviors, and who aspire to influence and drive business growth through effective marketing strategies. Graduates of this program will be well-prepared for roles such as marketing coordinator, brand manager, digital marketing specialist, market researcher, or advertising executive. La Trobe University’s emphasis on practical experience, innovative teaching, and industry engagement ensures that students develop relevant skills that meet the evolving demands of the marketing industry. Whether you aim to launch a career in marketing or further develop your expertise, this program offers a solid foundation to achieve your professional goals in a global and digitally driven marketplace.

The Master of Marketing is accredited by the Australian Marketing Institute (AMI). Membership may require a software to the professional human body and might have additional or continuing requirements beyond the completion of the degree. Please contact the relevant body for details.

• A Australian Bachelor's degree in any field or an approved equivalent qualification
• Admission may be awarded to applicants with no undergraduate degree but with five or more years of relevant work experience
• In generating an offer to an applicant, the faculty may pay attention to a range of factors including English proficiency, academic record and job experience
• NB: Meeting minimum prerequisites will not guarantee that an offer of a place
• Entrance into all of La Trobe classes is based on competitive selection and there could be limited places available.

The Bachelor of Marketing program at La Trobe University offers a range of financing options to assist students in managing the costs associated with their studies. Domestic students can benefit from government-funded schemes such as FEE-HELP, a Commonwealth loan allowing eligible students to defer part or all of their tuition fees. This scheme provides a flexible repayment system based on income levels after graduation, making higher education more accessible. Additionally, La Trobe University offers scholarships and grants for various students, including those based on academic achievement, equity, and specific student categories. These financial incentives can significantly reduce the overall cost of the program. International students enrolled in the Marketing undergraduate program are required to pay tuition fees upfront or through a payment plan, as government-supported assistance programs like FEE-HELP are not available to them. La Trobe University also collaborates with private organizations and industry partners to offer scholarships that recognize excellence or potential in marketing and related fields. Students are encouraged to explore external funding opportunities, including government and private scholarships, bursaries, and grants that can help cover tuition, living expenses, and other costs during their studies. The university also offers payment plans that allow students to spread payments over the duration of their course, easing financial burdens. Students should consult the university’s official website or contact the Financial Aid and Scholarships office for detailed, up-to-date information on available financial support, eligibility criteria, application procedures, and deadlines. Overall, La Trobe University aims to provide a comprehensive support system to enable students to focus on their academic pursuits without undue financial stress, ensuring access to quality education in marketing.

The Bachelor of Marketing at La Trobe University offers students a comprehensive understanding of the principles and practices that underpin the marketing industry. This program is designed to equip students with essential skills in market research, consumer behavior, branding, digital marketing, and strategic planning. Throughout the course, students will explore core topics such as marketing communications, advertising, sales management, and international marketing, preparing them for diverse careers in the dynamic field of marketing. The curriculum integrates theoretical knowledge with practical applications, including case studies, projects, and internships, to ensure students develop real-world skills and industry insights. La Trobe's strong connections with the business community and industry partners provide students with valuable networking opportunities and access to expert practitioners. The program emphasizes the importance of ethical marketing practices and sustainable business strategies, aligning student learning with contemporary industry standards and societal expectations. Graduates of the Bachelor of Marketing can pursue careers in roles such as marketing coordinator, brand manager, market research analyst, digital marketing specialist, and sales manager. The program also offers pathways for further study in related fields such as advertising, public relations, and business administration. With modern facilities and dedicated academic staff, La Trobe University ensures a supportive learning environment that fosters creativity, critical thinking, and professional development. Overall, this program aims to prepare students not just for employment but for lifelong careers in the fast-paced and ever-evolving marketing sector.