Marketing

The Bachelor of Marketing at La Trobe University offers students a comprehensive introduction to the dynamic world of marketing, equipping them with the necessary skills and knowledge to succeed in various sectors of the industry. This undergraduate degree is designed to provide a solid foundation in core marketing principles, strategic thinking, consumer behavior, and digital marketing practices, enabling graduates to develop innovative marketing strategies tailored to the needs of diverse organizations. Throughout the program, students will explore key topics such as market research, branding, advertising, sales, and data analysis, gaining practical experience through real-world projects and internships. The curriculum emphasizes the importance of ethical marketing and sustainability, preparing students to make responsible decisions in a global marketplace. Additionally, students will enhance their communication, teamwork, and critical thinking abilities, all essential skills for effective marketing professionals. La Trobe’s strong industry connections and dedicated faculty ensure that students are exposed to the latest trends and technologies, making them competitive in the job market. Upon completion of this degree, graduates will be well-equipped to pursue careers in marketing management, digital marketing, advertising, market research, and related fields. The Bachelor of Marketing at La Trobe University is ideal for individuals passionate about understanding consumer behavior, creative problem-solving, and leveraging marketing data to drive business growth. With a focus on practical application and industry-relevant learning, students will be prepared to contribute meaningfully to organizations both locally and internationally.

The Master of Marketing is accredited by the Australian Marketing Institute (AMI). Membership may require a software to the professional human body and might have additional or continuing requirements beyond the completion of the degree. Please contact the relevant body for details.

• A Australian Bachelor's degree in any field or an approved equivalent qualification
• Admission may be awarded to applicants with no undergraduate degree but with five or more years of relevant work experience
• In generating an offer to an applicant, the faculty may pay attention to a range of factors including English proficiency, academic record and job experience
• NB: Meeting minimum prerequisites will not guarantee that an offer of a place
• Entrance into all of La Trobe classes is based on competitive selection and there could be limited places available.

The financing options for the Bachelor of Marketing at La Trobe University are designed to accommodate a diverse range of student financial circumstances. Domestic students may be eligible for government assistance schemes such as the Higher Education Loan Program (HELP), which includes HECS-HELP for tuition fees, and other subsidies that significantly reduce the upfront costs of the degree. These loans are interest-free while the student is enrolled and are repaid through the tax system once income exceeds a specified threshold. International students are responsible for paying the full tuition fees; however, La Trobe offers various scholarships and financial aid options to support deserving students financially. These scholarships may be merit-based, need-based, or targeted towards specific groups, providing discounts on tuition fees or other financial benefits. Additionally, students can explore external funding opportunities, including government grants, sponsorships, and scholarships offered by external organizations. The university also facilitates flexible payment plans, allowing students to spread their payments over the duration of their course, easing financial burdens. Part-time work options are available on-campus and off-campus, enabling students to supplement their income while studying. La Trobe University encourages prospective students to discuss their individual financial situations with the university’s student financial services advisors to identify the most suitable options. Moreover, students are advised to stay informed about potential new or updated financial aid options by regularly checking the university’s official website and contacting admissions or student services. The university’s commitment to accessible education is reflected in its range of financial support mechanisms aimed at reducing financial barriers and promoting equal opportunities for all students pursuing their marketing degree.

The Bachelor of Marketing at La Trobe University provides students with comprehensive education and practical skills necessary to excel in the dynamic field of marketing. The program is designed to equip graduates with a solid understanding of core marketing principles, including consumer behavior, market research, branding, digital marketing, and strategic planning. Throughout the course, students engage with both theoretical concepts and real-world applications, preparing them for diverse roles within the marketing industry. The curriculum emphasizes the development of critical thinking, creativity, and analytical skills, enabling students to craft effective marketing strategies tailored to various sectors and audiences. Students have the opportunity to undertake industry placements and projects, fostering practical experience and professional networks. The program also covers emerging trends such as data analytics, social media marketing, and e-commerce, reflecting the evolving nature of the marketing landscape. La Trobe University boasts experienced faculty members who bring industry insights into the classroom, enhancing students’ learning experience. Graduates of the Bachelor of Marketing can pursue careers in advertising, brand management, digital marketing, market research, sales, and public relations, among others. The program prepares students not only for immediate employment but also for continued professional development and specialization. Additionally, La Trobe offers pathways to postgraduate studies for students wishing to deepen their expertise or advance into managerial roles. Overall, the Bachelor of Marketing at La Trobe University aims to produce innovative, strategic, and adaptable marketing professionals ready to meet the challenges of today’s competitive global market.