Marketing and Brand Management

The Master’s Programme in Marketing and Brand Management at the Norwegian School of Economics (NHH) is a comprehensive and internationally recognized program designed to prepare students for advanced careers in the dynamic fields of marketing, branding, and strategic management. This program provides students with a deep understanding of core marketing principles, consumer behavior, and brand development, combined with the latest digital marketing tools and data-driven decision-making techniques. Throughout the program, students explore key topics such as market research, brand strategy, digital marketing channels, marketing analytics, and customer relationship management, enabling them to develop innovative solutions that add value to organizations in various industries.

The curriculum is structured to foster both theoretical knowledge and practical skills. Students engage in case studies, group projects, and real-world internships that enhance their ability to analyze complex marketing environments and craft effective branding strategies. The program emphasizes the importance of understanding cultural differences and global market trends, preparing graduates to operate effectively in an international context. Moreover, students learn to utilize state-of-the-art marketing technologies and data analytics tools, ensuring they are well-equipped to interpret market data and tailor marketing initiatives accordingly.

Faculty at NHH are renowned researchers and industry professionals who bring a wealth of knowledge and experience to the classroom, fostering an engaging learning environment. The program encourages collaborative learning and critical thinking, allowing students to develop their own perspectives on marketing and branding challenges. Graduates of the programme are equipped with strong strategic thinking, communication, and analytical skills, making them highly competitive in the global job market. They often find employment in marketing agencies, multinational corporations, startups, and consultancy firms, where they drive branding initiatives and contribute to organizational growth.

Furthermore, the programme offers various specialization options within marketing and brand management, enabling students to focus on areas such as digital marketing, luxury branding, or strategic management. The international environment at NHH also provides networking opportunities with peers, alumni, and industry leaders from around the world. Overall, the Master’s Programme in Marketing and Brand Management at NHH aims to develop innovative, responsible, and strategic marketing professionals who can successfully navigate the complexities of contemporary marketing landscapes and create lasting brand value.

The Master’s programme in Marketing and Brand Management at the Norwegian School of Economics (NHH) offers students a comprehensive education in the strategic and operational aspects of marketing and brand development. The programme is designed to equip students with a deep understanding of consumer behavior, market analysis, digital marketing strategies, and brand management techniques. Throughout the programme, students will explore the latest trends in marketing, including the impact of technology and social media, enabling them to develop innovative solutions to complex marketing challenges.

The curriculum combines theoretical knowledge with practical applications, featuring case studies, group projects, and real-world scenarios that enhance students’ analytical and strategic thinking skills. Core courses cover areas such as marketing management, branding strategies, market research, digital marketing, and consumer psychology. In addition, students have the opportunity to specialize in areas relevant to their career aspirations, such as international marketing, advertising, or digital communication.

A key component of the programme is its international orientation, providing students with insights into global markets and cross-cultural marketing practices. This prepares graduates to work in diverse, multinational environments and to develop marketing strategies that are culturally sensitive and globally competitive. The programme also emphasizes sustainable marketing practices and corporate social responsibility, reflecting the importance of ethical considerations in modern marketing.

Students will benefit from an active learning environment facilitated by experienced faculty and industry professionals. The programme includes internships and collaboration projects with leading companies, giving students valuable real-world experience and networking opportunities. Upon graduation, students will be well-equipped to pursue careers as marketing managers, brand strategists, digital marketing specialists, or consultants, ready to influence and shape the future of marketing and branding in various industries.

The Master’s programme in Marketing and Brand Management at NHH is committed to fostering innovation, leadership, and strategic thinking, ensuring that graduates leave with the skills and knowledge necessary to excel in a rapidly evolving global marketplace.

Admission is based on a university degree of at least three years of study beyond Norwegian minimum requirements for entrance to higher education (in Norway) with satisfactory results. Applicants' previous studies must contain a minimum of 50 % (90 ECTS) within economics and business administration (this can include, but not exclusively be made up of subjects like statistics or mathematics). In addition, we require that minimum 1/6 (30 ECTS) of previous studies are within business administration (which includes finance, accounting, strategy, marketing, statistics, mathematics etc, but not economics courses such as micro- or macroeconomics). We require a minimum score of 600 on the Graduate Management Admission Test (GMAT). The minimum requirement for the GRE test is 152 points (new scale) / 660 points (old scale) on the Quantative reasoning section.If English is not your mother tongue, you are required to prove your English proficiency by taking either a TOEFL or an IELTS test. For the TOEFL test a score of at least 575 points on the written test, 233 on the computer-based version or 90 points on the internet based test, are required. The minimum score requirement on the IELTS is 6.5. Exemptions from the TOEFL/IELTS requirement may be considered if you can document that the medium of your higher education has been English for two years or more.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Master’s program in Marketing and Brand Management at the Norwegian School of Economics (NHH) is an accredited programme designed to equip students with essential skills and knowledge for a successful career in marketing, branding, and strategic management. The program offers a combination of theoretical foundations and practical applications, preparing students to understand consumer behavior, develop brand strategies, and analyze market dynamics. Tuition fees for international students are approximately NOK 110,000 per academic year, covering tuition, access to campus facilities, and participation in various academic activities. Norwegian and EU/EEA students benefit from significantly reduced fees or may attend free of charge due to the country’s education system policies. Students are encouraged to explore various funding options, including scholarships, grants, and part-time work. NHH offers a range of scholarships aimed at talented students, both Norwegian and international. These scholarships often cover partial or full tuition fees and are highly competitive. In addition to scholarships, students can seek financing through government student loans and grants provided by the Norwegian State Educational Loan Fund (Lånekassen). Lånekassen offers financial support to Norwegian students and, in some cases, international students with specific arrangements, to cover living expenses, travel costs, and study-related expenses. International students should also consider external scholarships from private foundations, international organizations, and industry sponsorships. Many students rely on personal savings, family support, or part-time employment opportunities available in Norway, such as on-campus positions or internships, which can provide additional income. It is important for prospective students to plan their finances carefully, taking into account cost of living, health insurance, accommodation, and daily expenses while studying in Norway. The Norwegian government promotes accessible higher education, and many students benefit from various financial support schemes to reduce the burden of study costs. Overall, financing for the Master’s program in Marketing and Brand Management is supported through a combination of tuition fees, scholarships, government grants, personal savings, and part-time work opportunities, making it feasible for a diverse group of students to pursue their academic and career goals in Norway.

The Master's program in Marketing and Brand Management at the Norwegian School of Economics (NHH) is a comprehensive and specialized course designed to equip students with advanced knowledge and practical skills necessary for successful careers in marketing, branding, and strategic management. The program emphasizes a rigorous understanding of consumer behavior, market analysis, branding strategies, digital marketing, and the role of marketing within organizations. Students engage in a variety of coursework, case studies, and projects that promote critical thinking and innovative problem-solving. The curriculum integrates theoretical frameworks with real-world applications, preparing graduates to develop and implement effective marketing strategies that foster brand loyalty and competitive advantage in dynamic markets.

Throughout the program, students have opportunities to collaborate with industry partners and participate in internships, gaining valuable practical experience and insights into current market trends. The program also explores emerging issues such as digital transformation, data analytics, social media marketing, and sustainability in branding. Such topics are increasingly vital as organizations seek to differentiate themselves in crowded marketplaces while maintaining ethical standards and social responsibility.

The program benefits from NHH’s strong international reputation, renowned faculty, and extensive network of alumni and industry contacts, all of which facilitate a rich learning environment and ample career opportunities. Graduates from the Master's in Marketing and Brand Management typically pursue roles in marketing management, brand management, advertising agencies, digital marketing firms, and consultancy companies. They are well-prepared to contribute strategic insights and creative solutions in a variety of organizational settings.

Furthermore, the program emphasizes developing communication, leadership, and strategic thinking skills, which are essential for senior roles in marketing and branding. The multicultural environment at NHH also enhances students' global outlook and cross-cultural competencies, valuable assets in an increasingly interconnected world. With a strong focus on sustainability and ethical marketing, the program aims to prepare students to become responsible leaders who can effectively address challenges related to societal impact, environmental concerns, and corporate social responsibility. Overall, the Master's program in Marketing and Brand Management at NHH offers an in-depth education combining theory, practice, and ethical considerations, ensuring graduates are capable of shaping the future of marketing and branding disciplines worldwide.