Marketing and Brand Management

The Master in Marketing and Brand Management (MBM) is one of the specialisations within the two-year MSc programme in Economics and Business Administration at NHH. After finishing the programme you will be awarded the title MSc in Economics and Business Administration.

The MBM programme is aimed at students that want to lead and make decisions in the marketing department of a company, including positions such as brand manager, marketing analyst or head of marketing.

Building and managing strong brands is fundamentally important to gaining competitive advantage and ensuring long-term profitability for product, services, corporations and organisations. Furthermore, understanding consumer and competitor behaviour is essential to every business and organisation.

Brand Management has been an area of expertise at NHH since beginning of the 1990s. The MBM programme is unique in its ability to kick-start the students' marketing career in becoming future leaders in the field of marketing. The specialisation provides students with in-depth and research-based knowledge of marketing, consumer behaviour and brand management.

Admission is based on a university degree of at least three years of study beyond Norwegian minimum requirements for entrance to higher education (in Norway) with satisfactory results. Applicants' previous studies must contain a minimum of 50 % (90 ECTS) within economics and business administration (this can include, but not exclusively be made up of subjects like statistics or mathematics). In addition, we require that minimum 1/6 (30 ECTS) of previous studies are within business administration (which includes finance, accounting, strategy, marketing, statistics, mathematics etc, but not economics courses such as micro- or macroeconomics). We require a minimum score of 600 on the Graduate Management Admission Test (GMAT). The minimum requirement for the GRE test is 152 points (new scale) / 660 points (old scale) on the Quantative reasoning section.If English is not your mother tongue, you are required to prove your English proficiency by taking either a TOEFL or an IELTS test. For the TOEFL test a score of at least 575 points on the written test, 233 on the computer-based version or 90 points on the internet based test, are required. The minimum score requirement on the IELTS is 6.5. Exemptions from the TOEFL/IELTS requirement may be considered if you can document that the medium of your higher education has been English for two years or more.

Government funded - No tution fees.