International Communication

International Communication at Hanze University of Applied Sciences is a comprehensive and dynamic program designed to prepare students for effective communication in a globalized world. This Bachelor's degree program combines theoretical knowledge with practical skills, enabling students to operate confidently across various media platforms and cultural contexts. The curriculum emphasizes intercultural communication, media literacy, strategic communication, public relations, and digital media skills, ensuring graduates are well-equipped to navigate the international communication landscape. Throughout the program, students engage in hands-on projects, internships, and collaborative assignments that foster real-world experience and professional development. The program also encourages critical thinking about the role of communication in society, global issues, and organizational environments. With its international focus, students have opportunities to participate in exchange programs, internships abroad, and multicultural team projects, which enhance their intercultural competence and global outlook. The faculty consists of experienced communication professionals and academics dedicated to providing personalized guidance and high-quality education. Graduates of the International Communication program are prepared for careers in international media, corporate communication, public relations, marketing, and other communication-oriented roles across various industries worldwide. The program aims to develop strategic thinkers who can adapt to rapidly changing communication technologies and societal needs, making them valuable assets in any international organization.

The first year

The first year serves as a general introduction to the world of communication. You will develop English language skills relevant for communication professionals. Throughout the year you will develop intercultural competencies and media skills and be introduced to research methods and communication theories. The first block is about Crisis & Reputation. In international groups you will look at issues that appear in media and how to prevent an issue from turning into a crisis. You will learn how to
monitor international media, write press releases and organise press conferences. Subjects such as psychology, intercultural communication, risk and crisis  communication, public speaking and public opinion are all part of this.

The second block is about Online Branding. Your creativity will be challenged when developing online texts and visuals for real clients, to increase their brand recognition or to promote their products. You will learn about marketing communication, online communication, customer relationship management and branding.

Visual communication and entrepreneurship are central to the block Media & Entrepreneurship. You will come up with an entrepreneurial concept and learn how to pitch that in a specific media format.

You will get camera training and will make a personal brand video. During the final period of your first year you will organise a conference about the communication profession. You will invite international guest speakers and have the opportunity to establish valuable contacts with people already working in the communications industry.

After the first year

In the second year you will develop a media campaign and explore the theory of intercultural communication to help organisations establish and maintain international and intercultural relations. The third year is spent abroad. You will do an internship and fill your elective semester by either choosing a minor or studying  broad at one of our partner universities around the world. Dutch students are expected to spend at least one year of their studies abroad. You will also get the opportunity to do an assignment in a so-called living lab: you will be working in a multidisciplinary team on innovative solutions for companies. In your fourth year as a communication student you will do a minor that will deepen your knowledge in a chosen area of the profession. Then, during your final semester, you will take on the role of a junior consultant and work on solving an issue for an organisation. You are expected to offer a solution to a communication problem affecting the organisation. The solution will be  supported by research and will offer strategic advice at an advanced level.

To be admitted to this programme you will need a national secondary school diploma or an international secondary school diploma. You must also have mathematics on your final list of grades. Your educational qualifications must be equivalent to the Dutch HAVO secondary school  diploma. As the programme is taught entirely in English, you may have to prove your English proficiency, depending on your educational background and nationality.

Tuition Fees 2018-2019

• EU/EEA students: € 2,060 
• Non-EU/EEA students: € 7,700 

Career prospects

There are many job opportunities for an international communication professional. Communication professionals should be creative, flexible, open-minded and always up for a challenge. The International Communication programme prepares you for an international career in a range of positions. Students may be able to find work as a public relations advisor, communications coordinator, marketing communication consultant, public affairs officer, social media strategist, press officer and event manager.

Hanze UAS Master's Programmes

• International Communication