International Events Management

International Events Management at Glasgow Caledonian University is an innovative and comprehensive programme designed to prepare students for successful careers in the dynamic and global events industry. This degree provides students with a solid foundation in the principles of event planning, management, marketing, and logistics, with an emphasis on international best practices and cultural awareness. The curriculum combines theoretical knowledge with practical skills, equipping graduates to plan, organise, and execute a wide range of events including corporate conferences, festivals, exhibitions, sports events, and cultural festivals across the globe. Students will have opportunities to participate in real-world projects, internships, and industry placements, fostering valuable industry connections and hands-on experience. The programme also covers critical areas such as sustainable event management, risk assessment, legal issues, and financial planning, ensuring that graduates are prepared to handle the complexities of international event contexts. Taught by experienced faculty with strong links to the events industry, the course encourages innovative thinking, creativity, and leadership. Glasgow Caledonian University prides itself on its diverse and inclusive learning environment, supporting students from various backgrounds to excel in their career aspirations. With state-of-the-art facilities, dedicated industry partnerships, and support for entrepreneurship, students are well-positioned to thrive in the competitive events sector. Upon completion, graduates will be equipped with the knowledge, skills, and professionalism to work in a variety of roles within the global events industry, including event manager, project coordinator, marketing specialist, and venue manager. The International Events Management programme promises a stimulating academic experience combined with practical industry engagement, setting students on a path to becoming influential leaders and innovators in the hospitality and events sectors worldwide.

Detailed Course Facts

Tuition fee Not specified Start date 2016 Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Full-time

Course Content

In the first year, you'll study the basics of events management, gaining an understanding of the different sectors which make up the industry and potential career pathways. By the second you'll be putting theory into practice - creating event concepts, pitching ideas to live clients, undertaking risk assessments and running your own events. Third year, you'll move from how to run events to considering the bigger picture - why we run events, the strategy, where you go to get funding and how to write bids and applications. In final year, well look at the global implications of events and wider role that they play in society.
In addition to the central subject of International Events Management, you will study a range of complementary business modules designed to provide you with a wider understanding of business and the society in which you'll operate as a global leader of tomorrow. You'll also have the option to study European language modules to further enhance your skills as a global graduate.
Other optional modules can be selected from a wide variety of subject areas including psychology, sociology, politics, history, communications, and other management or business related subjects, allowing you to excel as a well-rounded graduate.
Modules:
Level One

• Workplace Culture & Behaviour
• The Business of Social Science
• Foundations of Marketing
• Fundamentals in Financial Management
• Introduction to Event Studies
• Events, Hospitality and Tourism

Level Two

• Society, Employability and Business
• Essentials of Managing Human Resources
• Consumer Buying Behaviour
• Creating and Designing Experiences
• Event Delivery and Management
• Option

Level Three

• The Enterprise Value Challenge
• Business Research Methods/Skills
• International Marketing Strategy
• Event Policy and Resourcing
• Urban/Regional Regeneration
• Option

Level Four

• Dissertation
• Event Tourism
• Current Issues in International Events Management
• Critical Event Studies
• Option

Requirements

Our graduates are highly employable with a wide range of possible career options, including events managers, event operations, festival co-ordinators, fundraising managers, conference organisers, project managers and policy officers.
The global dynamic of this programme means that our graduates have the skills to excel in employment opportunities at home and abroad.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.

Accreditation

The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) is the professional development body for the UK’s sport and physical activity sector. CIMSPA provides leadership, support and empowerment for professionals working in sport and physical activity and a single unified voice for the sector.
The Institute holds two long term strategic priorities: to provide opportunities for young leaders to develop and succeed and to provide leadership on the development and management of career pathways.