Reflecting the fashion marketing industry and designed to enthuse and challenge students, the MSc International Fashion Marketing is fast-paced, exciting and innovative. It provides you with the range of intellectual, personal and practical skills necessary to make an immediate and significant contribution to fashion marketing environments.
Designed in consultation with and endorsed by industry, the programme incorporates the latest thinking, theories and practice. You will develop the essential international business knowledge, fashion marketing expertise and personal skills demanded by businesses operating in todays increasingly competitive and global environment.
The programme focuses on the core concepts and principles of fashion marketing, coupled with contemporary international issues within fashion marketing, integrated fashion communications, global marketing and brand management.
You will undertake activities which provide real-world experiences, including: live company briefs, social events, master classes and a student trip. The programme also incorporates an industry placement, providing you with the opportunity to put theoretical knowledge into practice within a fashion marketing context.
The prospects for graduates from this programme remain high, in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills. Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.
Global Fashion Brand Marketing; International Fashion Buying and Logistics; Consumer Behaviour and Sustainability; International Strategic Fashion Marketing; E Marketing; E Branding; Work-Based Placement; Integrated Fashion Communications; and Postgraduate Creative and Cultural Project.
The programme incorporates a four-week industry placement in the UK or overseas. Previous placement opportunities have included: Gucci, Top Shop, Karen Millen, Roland Mouret, The Merchant 24, Giuseppe Zanotti, Charme & Cadeau, Maria Grachvogel and Vivienne Westwood.