International Marketing and Management Program

The International Marketing and Management program at the University of Management and Economics is designed to prepare students for successful careers in the global business environment. This comprehensive undergraduate degree combines rigorous academic coursework with practical training to equip students with a deep understanding of international marketing principles, strategic management, and global business operations. Throughout the program, students explore key concepts such as international market research, cross-cultural communication, digital marketing, brand management, and international trade laws. The curriculum emphasizes critical thinking, analytical skills, and innovative problem-solving techniques necessary for navigating complex international markets. Students also participate in case studies, project work, and internships that provide hands-on experience in real-world scenarios, fostering the development of essential professional competencies. The program encourages a global mindset by integrating intercultural communication skills and multilingual proficiency, preparing graduates to operate effectively in diverse cultural settings and international teams. The faculty comprises experienced professionals and researchers dedicated to providing high-quality education and mentorship. Upon completion, graduates will be equipped to pursue careers in multinational corporations, international marketing agencies, export/import firms, consulting companies, and government agencies involved in international trade. The program also serves as a solid foundation for those interested in pursuing further studies or research in the fields of marketing, management, or international business. With a focus on innovation, ethics, and responsible business practices, the International Marketing and Management program aims to develop adaptable, responsible, and visionary leaders capable of contributing to the dynamic global marketplace.

Programme courses
I Semester (Fall):
Research Methodology  
Advanced Topics in International Management       
Corporate Social Responsibility 
Multivariate Statistics   
Services Marketing      

II Semester (Spring):
Advanced Corporate Finance (starts at 2015 Spring)        
International Consumer Behaviour  
Marketing Research (starts at 2015 Spring)   

Brand Management    

Marketing Metrics   

III Semester (Fall):

Strategic Marketing     

New Product Development and Service Innovation     

Theories and Methods of Marketing Communication    

Foreign Operations Methods     

Sales Negotiation and Sales Force Management      

IV Semester (Spring):
Thesis    

The key objective of ISM Graduate Studies is to equip students with innovative decision-making tools and strengthen their ability to identify, reflect upon, and respond to new challenges in management, finance, and economics that modern organizations are facing today.

International Marketing and Management at the University of Management and Economics offers students a comprehensive education in the principles of global marketing strategies, international trade, and management practices. The program is designed to equip students with the skills necessary to succeed in a competitive international business environment. Throughout the course, students learn about international market analysis, consumer behavior in different cultural contexts, and the development of effective marketing campaigns that cater to diverse audiences. The curriculum includes modules on strategic management, digital marketing, intercultural communication, international logistics, and business law, providing a well-rounded understanding of the global marketplace.

The program emphasizes practical learning, with opportunities for internships, projects with real companies, and participation in international competitions. Students are encouraged to develop language skills, often offering courses in English and other foreign languages, to facilitate effective communication across borders. The faculty includes experienced lecturers with backgrounds in international business, marketing, and management, ensuring that students receive both theoretical knowledge and practical insights.

Graduates of the International Marketing and Management program are prepared for careers in multinational corporations, export companies, marketing agencies, and consultancy firms. They have the skills to analyze international markets, develop marketing strategies tailored to different cultural contexts, and manage international teams. The program also fosters entrepreneurial thinking, encouraging students to pursue their own business initiatives with a global perspective.

Overall, the program combines academic rigor with practical experience, aiming to produce graduates who are ready to meet the demands of international business environments. The university's partnerships with international companies and institutions further enhance students' career prospects, providing networking opportunities, knowledge exchange, and potential employment pathways after graduation.