International Sports, Management and Business

The International Sports, Management and Business program at Amsterdam University of Applied Sciences offers a comprehensive and practical education designed to prepare students for dynamic careers within the global sports industry. This innovative Bachelor's degree program blends sports management, business administration, marketing, and event management, equipping students with the skills necessary to succeed in diverse roles such as sports marketing, club management, event coordination, sponsorship, and sports consultancy. Throughout the program, students engage with real-world projects, internships, and collaborations with sports organizations and companies, gaining valuable hands-on experience that bridges theoretical knowledge with practical application. The curriculum emphasizes leadership, strategic thinking, communication, and entrepreneurial skills tailored specifically to the sports sector. Classes are taught by experienced industry professionals and academics, fostering a learning environment that encourages innovation and critical thinking. Students also explore topics such as sports law, finance, ethics, international sports policies, and digital marketing, ensuring they are well-versed in the complex regulatory and commercial aspects of the global sports industry. The program promotes multiculturalism and international outlooks through diverse student groups and international excursions, preparing graduates to operate effectively in a globalized environment. State-of-the-art facilities, sports infrastructure, and a network of partners provide opportunities for students to develop practical skills and build professional networks. Graduates of this program are well-positioned to launch successful careers in sports management, work for sports clubs, organizations, agencies, or start their own ventures. The International Sports, Management and Business program combines academic rigor with industry relevance, giving students the confidence and competence to make impactful contributions to the sports industry worldwide.

This undergraduate program in International Sports, Management and Business at Amsterdam University of Applied Sciences offers a comprehensive education designed to prepare students for a dynamic career in the global sports industry. Throughout the program, students will explore the essential aspects of sports management, including marketing, event organization, sponsorship, finance, and strategic planning, all within an international context. The curriculum is structured to provide theoretical knowledge combined with practical skills, enabling graduates to effectively lead and innovate in various sectors of sports organizations, clubs, agencies, and commercial enterprises.

Students will engage in coursework that covers sports law, ethics, and governance, fostering an understanding of the legal frameworks and ethical considerations vital to the sports industry. There is a strong emphasis on developing communication and leadership skills through group projects, presentations, and internships, allowing students to build professional networks and gain real-world experience. The program also includes modules on sports science and technology, emphasizing the importance of innovation and research in enhancing athletic performance and managing sports facilities efficiently.

An international perspective is integrated into every aspect of the program, with opportunities for studying abroad, participating in international projects, and learning from industry experts from around the world. This global approach ensures that students are prepared to operate effectively in diverse cultural environments and understand the global trends shaping the sports world. The programme prepares students for careers in sports marketing, event management, sports consultancy, athlete management, and sports development agencies.

Graduates of the program will be equipped with the entrepreneurial mindset and strategic thinking skills necessary to excel in the competitive international sports market. The curriculum also promotes lifelong learning and adaptability, key factors for sustained success in a rapidly evolving industry. Overall, the International Sports, Management and Business program at Amsterdam University of Applied Sciences aims to develop innovative, ethical, and globally-minded sports management professionals ready to make a significant impact in the world of sports and business.

Other requirements

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The International Sports, Management and Business program at Amsterdam University of Applied Sciences offers various financing options for prospective students to support their studies. Tuition fees for this program vary depending on the student’s nationality; for instance, EU/EEA students are charged a different rate compared to non-EU/EEA students. International students from outside the European Union may be subject to higher tuition fees, which are clarified during the application process and can be reviewed annually on the university’s official website.

The university provides several scholarships and bursaries to assist talented students with their financial needs. These scholarships are typically awarded based on academic performance, motivation, and other criteria specified in the application process. Some scholarships may cover partial tuition fees, while others might provide full coverage for the duration of the program. Additionally, students are encouraged to explore external funding opportunities from government agencies, sports associations, and international organizations that support education in sports management and business.

Students enrolled in the program can also opt for student loans if they meet the eligibility requirements set by Dutch or their home country’s financial institutions. The Dutch government offers loan options for international students under certain conditions, although eligibility must be verified by applicants. Part-time work options are also available within the framework of Dutch immigration laws, allowing international students to work during their studies to contribute toward their living expenses. The university’s career services can provide guidance on finding suitable part-time employment opportunities in Amsterdam or nearby areas.

Living costs in Amsterdam should be factored into the overall financing plan for students, including accommodation, transportation, insurance, and personal expenses. The university recommends budgeting approximately €10,000 to €15,000 per year for living expenses, depending on the individual’s lifestyle and accommodation choices.

Students are advised to start their financial planning early and explore all available funding options, including scholarships, work opportunities, and external grants. The university’s financial aid office provides comprehensive assistance and advice to help students secure the necessary funds to successfully complete their studies. Overall, the program is designed to be accessible to talented students worldwide through a combination of institutional and external funding sources.

The International Sports, Management and Business programme at Amsterdam University of Applied Sciences is designed to prepare students for a dynamic career in the global sports industry. This bachelor's degree program combines comprehensive knowledge of sports management, marketing, and business principles, with practical skills tailored to the international sports sector. Students will gain insights into the organizational structures of sports clubs, associations, and enterprises, alongside understanding the legal, ethical, and financial aspects of sports management. The curriculum emphasizes internationalization, encouraging students to develop cross-cultural competencies vital for working in diverse environments within the sports industry.

Throughout the program, students are exposed to real-world case studies, internships, and project-based learning to bridge theory with practice. They learn about event management, sponsorship, media rights, and digital marketing, which are crucial components in today’s sports business. The program also nurtures entrepreneurial skills, enabling students to initiate and manage their own sports-related ventures. Practical experience is often gained through collaborations with sports organizations and companies based in Amsterdam and beyond, offering valuable industry connections and job opportunities after graduation.

Moreover, the program promotes language skills, intercultural communication, and leadership development, addressing the demands of the international sports marketplace. Graduates of this programme are well-equipped to pursue careers in sports marketing, management, event organization, sports consultancy, or further academic study. The university’s state-of-the-art facilities and strong ties with the sports industry ensure that students receive a high-quality education aligned with current industry standards and trends. Overall, the International Sports, Management and Business program aims to develop adaptable and innovative professionals who can thrive in the competitive and ever-evolving global sports industry.