International Strategic Marketing at the University of Bradford is a comprehensive postgraduate program designed to equip students with the essential skills and knowledge required to excel in the dynamic global marketplace. This programme combines theoretical frameworks with practical applications, enabling students to develop strategic marketing plans that are effective across diverse international contexts. Throughout the course, students will explore key topics such as global market analysis, consumer behavior, digital marketing strategies, brand management, cross-cultural communication, and sustainable marketing practices. The curriculum emphasizes critical thinking and strategic decision-making, preparing graduates to lead marketing teams and develop innovative solutions that drive business growth on a worldwide scale. Delivered by experienced academic staff and industry professionals, the programme offers a blend of lectures, workshops, case studies, and real-world projects to ensure students gain valuable practical experience. Additionally, the programme encourages international collaboration, providing students with opportunities to network with peers from different cultural backgrounds and to understand the complexities of operating in multicultural markets. The University of Bradford's strategic location and strong links with industry partners facilitate valuable internship opportunities and guest lectures, further enhancing the learning experience. Graduates of the International Strategic Marketing programme will be well-prepared for careers in multinational corporations, marketing consultancies, and entrepreneurial ventures that require expertise in developing and executing marketing strategies across borders. The programme also offers pathways for students interested in pursuing doctoral research or specialization within the field. With a focus on innovation, sustainability, and ethical marketing, students are encouraged to think critically about the impact of marketing practices on society and the environment. Upon successful completion, graduates will possess the analytical, strategic, and operational skills necessary to thrive in a competitive global business environment and to contribute meaningfully to the development of international marketing strategies.

Please note that for 2019 entry, the module information is subject to change.

Modules

Core

Marketing, Planning and Strategy (MAR7007-A)

International Business Environment (SIB7008-A)

Marketing Communications (MAR7008-A)

Consumer Behaviour (MAR7011-A)

Marketing Research: Theory and Practice (MAR7012-A)

Operations Management (OIM7023-A)

Strategic Management (SIB7010-A)

Entrepreneurship and Innovation (EAE7002-A)

Strategic Marketing (Simulation) (MAR7010-A)

International Marketing (MAR7006-A)

MSc Dissertation (MAL7012-E)

Option

Corporate and Social Responsibility (SIB7014-A)

Cross-Cultural Management (SIB7006-A)

International Business Strategy (SIB7009-A)

International Master's Summer School (MAL7004-A)

Research Methods (MAL7003-A)

International Business in Emerging Economies (SIB7011-A)

You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.

English language requirements:

• If we need evidence of your proficiency in English, you will be required to achieve the following minimum scores in one of these recognised tests:
• IELTS: 6.0 overall, with no more than one sub-test at 5.0 and no other sub-test below 5.5, and successful completion of an additional six week English pre-sessional course taught by the University of Bradford, which must be completed prior to the start of the course; or
• IELTS: 6.5 overall, with no sub-test less than 5.5; or 
• Internet-based TOEFL: 94 overall, with minimum scores of Listening 17, Reading 18, Speaking 20, Writing 17); or 
• PTE-A (Pearson Test of English-Academic): 60 overall, with no sub-test less than 51.
• Candidates who are not citizens of the European Union will also be subject to further requirements imposed by the government for the issue of a student visa. Please check the UK Home Office website for the most up-to-date information, as these requirements are subject to change.
• If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details »

The University of Bradford offers a range of financing options to support students pursuing their International Strategic Marketing degree. Tuition fees for this program vary depending on the student's domicile and mode of study. For international students, the annual tuition fee is approximately £15,000, while domestic students benefit from reduced fees, typically around £4,500 per year. The university provides several scholarships and bursaries targeted at both international and home students, which can significantly offset the cost of tuition. These include merit-based scholarships for outstanding academic achievement, as well as need-based support for students demonstrating financial hardship. Additionally, students are encouraged to explore government-backed student loan schemes available in the UK, such as the Student Finance England loans, which can cover tuition fees and living expenses for eligible applicants. International students may also consider external funding sources, including sponsorships, grants from international organizations, and private scholarships offered by external agencies. The university’s finance office provides detailed guidance on application procedures, deadlines, and eligibility criteria for all financial aid options. Many students also secure part-time employment on or near campus to support their studies financially, with the university offering career services and employment workshops. Furthermore, the university has partnerships with companies that sometimes offer sponsorship or internship opportunities that include financial compensation. Living expenses, including accommodation, food, transportation, and study materials, should also be considered, with estimates ranging from £8,000 to £12,000 per year for maintenance. Students are advised to create comprehensive budgets and explore all available financing options early in their application process to ensure they can fully focus on their studies without undue financial stress. The university actively supports its students in navigating financial planning and accessing available resources, aiming to make higher education accessible and affordable.

The International Strategic Marketing programme at the University of Bradford is designed to equip students with a comprehensive understanding of marketing principles within an international context. The programme aims to develop strategic thinking, analytical skills, and practical expertise needed to succeed in dynamic global markets. Students explore key concepts such as market research, consumer behavior, branding, digital marketing, and cross-cultural communication, with an emphasis on global marketing strategies. The curriculum integrates theoretical frameworks with real-world applications, enabling students to analyze complex international marketing environments and develop innovative solutions.

Throughout the course, students engage in case studies, group projects, and industry placements, fostering practical skills and insight into current market trends. The programme also emphasizes the importance of ethical considerations and sustainability in marketing practices worldwide. Students have access to state-of-the-art facilities and are supported by experienced academics and industry professionals who bring real-world expertise into the classroom. The related modules are tailored to ensure graduates are well-prepared to work in global marketing roles, including positions in multinational corporations, marketing agencies, and consultancy firms.

The programme typically offers opportunities for internships and collaborative projects with international companies, helping students build a valuable network and gain practical experience. Graduates of the International Strategic Marketing programme often pursue careers in marketing management, brand strategy, digital marketing, market research, and international business development. The University of Bradford’s diverse student community and strong links with industry ensure that students are equipped with relevant skills and knowledge aligned with current global marketing demands. This programme is ideal for ambitious individuals seeking to develop a strategic mindset and gain a competitive edge in the international marketing arena.