Luxury Hospitality and Event Management

Study mode:On campus Study type:Full-time Languages: English
Local:$ 13 k / Year(s) Foreign:$ 13 k / Year(s) Deadline: Jun 15, 2024
StudyQA ranking:2788 Duration:16 months

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The legendary French Riviera, Monaco in particular, represents one of the most sought out luxury destinations in the world. Its attractiveness and charm have contributed to the development of the hospitality and event industry in the last decades.

Being in the heart of this region gives IUM the legitimacy to develop a new specialized Master in Luxury Hospitality and Event Management. This is a chance for international students to discover and explore Monaco as an indulgent destination but also as a place where they can understand and experience the key aspects of the service oriented business.

The luxury hospitality industry is a multi billion industry mostly depending on the availability of leisure time and disposable income. The industry encompasses a broad range of fields within the service industry: accommodation, food and beverage, spa, meeting and events, cruise line, gaming and gambling, entertainment and recreation, and additional fields within the tourism industry.

Our Master in Luxury Hospitality and Event Management program offers a multidisciplinary approach: a solid business, strategic, marketing and communication knowledge combined with the exposure to the practical side, thanks to the contribution of active professionnals and to field-visits.

Career Opportunities

The Master of Luxury Hospitality and Events Management provides the opportunities for graduates to pursue careers in the travel and tourism industry, events management, tourism policy and Hotel & Tourism Property Management. The cursus has been designed to offer a broad yet focused multidisciplinary dimension. Students will have gained a solid understanding of the Luxury Hospitality Industry based on operational and strategic cutting edge material and educational processes.

Students may consider the following careers:

* General Manager/Hotel Director: Overseas the entire hotel operations, which includes food and beverage, rooms division, front of the house, as well as support departments such as sales, finances, engineering, safety and human resources. Overall accountable towards the owners and operators for the safe and efficient running of the property.
* Food & Beverage Manager: Overall responsibility and accountability for the food outlets (restaurants, bars, convention) as well as kitchen and provisioning; position is usually available in hotels, resorts, cruise ships, airlines, convention centers, casinos.
* Hotel Departmental Manager: responsible for the efficient running of one hotel/cruise ship specific department, such as guest services, reception, housekeeping, restaurants, kitchen, engineering, convention.
* Sales & Marketing Director: Accountable for the commercialization of the property, which usually includes both marketing and sales responsibilities.
* Event Manager: Project Manager responsible for creation, planning, and development of events and conferences; responsible also for post-event analysis and ensuring a return on investment.
* Revenue Director: Accountable for the yield management process for the property, which includes reservations, rates, and revenue generation and occupancy/Revpar targets.
* Financial Director/Officer: Responsible for maintaining financial, accounting, administrative and personnel services in order to meet legislative requirements and support the propertys operations.
* Human Resources & Training Manager: Ensure that existing Human Resources standards and Company HR philosophy are integrated at every operational level and are consistent. Manages and coordinates the development and implementation of HR and training processes to improve the overall quality of the product.
* Project Manager/Construction Manager: Plan, coordinate and oversee the execution of one or more construction projects, to complete this work in the safest manner possible, at the lowest reasonable cost and in compliance with the owner's documents and quality requirements.
* Brand Manager: Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service. They work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed.
* Spa Manager: responsible for the safe and efficient running of all spa operations for the property, which usually includes beauty salon, spa services as well as fitness center.
* Casino Manager: responsible for the safe and efficient running of the casino operations for the property.

The service dimension of luxury: experiencing a unique program to learn how to pamper your clients.

This program is designed to answer the specific needs of a fast-evolving, diverse and complex industry: new trends, new concepts, new services, and new players are breaking into the sector that represents the ultimate expression of personalized service and intimate elegance.

Commuting the experience from the Master in Luxury Goods and Service, the Master in Luxury Hospitality and Event Management provides the necessary knowledge and expertise to enter in the luxury service industry through a mix of academic pillars and practical courses on different industry segments.

Because the luxury service oriented industries look for future leaders endowed with a good balance between creativity and managerial skills, able to provide innovative solutions, IUM professors and guest lecturers will drive students in developing a resourceful and original thinking around brand and marketing strategies.

Program Outcomes

On successful completion of the program participants will have gained:

* Enhanced relational and interpersonal skills
* Knowledge of international market
* Managerial and organizational skills
* Analytical thinking and problem solving skills
* Ability to design, develop and provide a top end quality service
* Ability to master cutting edge marketing and communication tools

Some of the courses offered in the Master in Luxury Hospitality and Event Management:

Some of the Common Courses offered

* Introduction and Overview of the Luxury Sector
* Accounting & Financial Management in the Luxury Industry
* Luxury Service
* Luxury Communication & Media Planning
* Human Resources in the Luxury Industry
* Luxury Consumer Behavior
* Industry Competitive Analysis
* Marketing of Luxury Goods & Services

Some of the Master Specialization Courses

* Luxury Hospitality Seminar
* Hospitality Operations Management
* Tourism Marketing and Sales
* Sustainable Tourism
* Event Management
* CRM & Management Information Technology
* Team Management
* Luxury Hospitality and Service
* Performance Indicators
* Organizational Management
* Hospitality Strategic Forecasting & Budgeting
* Hospitality Quality Systems & Processes

A Professional Immersion (6-month Internship) is also included in the curriculum.

- A 3 or 4-year university degree; - Proof of English proficiency; - An equivalent GPA of at least 3.0 on a 4.0 scale.As the University's mission reflects its commitment to maintaining a multicultural balance and other forms of diversity within its student body, the general entry requirements may not reflect the individual minimum standards set for applicants from differing educational systems and geographic areas.Whenever possible the University seeks to establish requirements which are accessible and realistic given the country of origin of the applicant. An example would be an applicant's reasonable access to testing centers if standardized test are required or the requirement of transcripts and grades when an educational system issues only exam results. English Language Requirements TOEFL iBT® test: 79

A University degree program is a substantial investment that needs to be carefully evaluated. IUM offers a number of scholarships to assist you in funding your studies. In addition, some of the best financing options available to prospective students may also be found in their country of origin or residence.

Please be aware that all IUM program acceptance criteria are based on merit and we do not take your financial situation into account when making our admissions decisions. Applying for funding will not affect you chances of being admitted to your program of choice but the competition for funding within each program can vary from year to year.

While some of our students receive aid from the University in the form of scholarships and awards, through sources in their home countries, or through sponsorship by their company, most use personal savings or take out loans in order to finance their tuition and living expenses while at IUM.

To help assess the financial obligations required to attend IUM you must first acquaint yourself with the program tuition and fees and an estimate of living expenses. While the Office of Admissions will do its best to assist you in meeting your financial needs, the responsibility of financing your degree ultimately lies with you.

List of Available IUM Scholarships:

IUM Undergraduate Merit-based Scholarship
IUM Graduate Merit-based Scholarship
The IUM Undergraduate and Graduate Merit-based scholarship will be awarded to applicants who show outstanding academic achievement, extraordinary leadership potential, and a significant contribution to the mission of the University.

IUM Alumni Scholarship
To qualify for this merit-based scholarship applicants must have graduated or be about to graduate from an IUM degree program.

IMPACT Scholarship (reserved to MBA and EMBA applicants)
The IMPACT Scholarship is designed to offer financial support to high potential individuals who seek to apply their MBA or Executive MBA experience to grow businesses and inspire entrepreneurial initiatives in their home country.

The IUM Monegasque Scholarship (reserved to Monegasque nationals)
The scholarship will be awarded to applicants who hold a Monegasque passport and possess a demonstrated high level of academic or personal achievement and support the mission of the University.

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