Management and Marketing

Management and Marketing BA (Hons) at the University of Essex offers students a comprehensive understanding of the fundamental principles and contemporary practices underlying effective management and marketing strategies in today's dynamic global environment. This undergraduate degree is designed to equip students with essential skills in strategic planning, organizational behavior, consumer analysis, digital marketing, and business development. Throughout the course, students will explore key topics such as leadership, decision-making, market research, branding, and the use of digital technologies in marketing campaigns. The programme combines theoretical frameworks with practical applications, enabling students to develop critical thinking, problem-solving abilities, and teamwork skills crucial for success in diverse business contexts.

Students will have the opportunity to engage with real-world case studies, participate in group projects, and undertake internships to gain valuable industry experience. The programme also emphasizes the importance of ethical considerations and sustainable business practices, preparing graduates to become responsible managers and marketers who can adapt to evolving market trends and technological advancements. The curriculum is designed to be flexible, allowing students to choose modules aligned with their interests and career aspirations, whether they aim to work in corporate management, digital marketing, consultancy, or entrepreneurial ventures. The University of Essex's supportive learning environment, experienced faculty, and strong industry connections further enhance the educational experience, helping students build a network of professional contacts and develop the confidence needed to excel in their careers. Graduates of this programme will be well-equipped to enter a wide range of roles across various sectors, contributing innovative solutions to complex business challenges, and driving organizational growth and success in a competitive global marketplace.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 11950 Year (Non-EEA)

• English

Course Content

The special characteristics of our courses are flexibility and choice. In your first year, you usually take four or five modules that include pre-requisite(s) for your course but, in many cases, mean you can try subjects you have not come across before. If you are taking science and engineering subjects, then these options are slightly restricted because our science modules tend to rely on previous knowledge of the subject.
With a small number of exceptions, if you successfully complete the first year of your BSc, then you are qualified to enter the second year not only of that course but also of a range of other courses: for example, if you are a BSc student who takes economics, politics, philosophy and sociology in your first year, then you have a choice of at least two courses and, in some cases, as many as five. This means you can change your course, providing you have taken the appropriate pre-requisites and places are available.
We offer a range of optional modules in your second- and final-years and most courses allow you to undertake a final-year project, an individual piece of research on a topic that interests you. Some of our science courses offer an optional extra year of an industrial placement.
We operate a credit framework for our awards, which is based on principles widely used across the UK university sector. Each module has a credit rating attached and our standard three-year course consists of 360 credits (120 credits in your first year, and 240 credits across your second and final years).
Please note that module information on our course finder provides a guide to course content and may be subject to review on an annual basis.

Year 1

Introduction to Accounting;
Quantitative Methods;
Introduction to Management; and
Economics for Business

Year 2

Management Accounting I;
Organisational Behaviour;
Introduction to Marketing;
International Business Environment;
Marketing Management; and
three Essex Business School options or outside options

Year 3

Business Strategy;
Advanced Organisational Behaviour;
Advanced Marketing;
Business Ethics;
Brand Management; and
three Essex Business School options or outside options

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

Requirements

• A-levels: AAB-ABB
• GCSE Mathematics: C
• GCSE English: C
• IB: 33-32 points, including Standard Mathematics grade 4, if not taken at Higher Level (we consider IB certificates at the Higher Level on a case-by-case basis)
• BTEC qualifications, in relevant disciplines, will be considered on an individual basis, depending on the units studied. The standard required is generally at Distinction level.
• Achievement of the Access to HE Diploma with a minimum of 6 level three credits at distinction and the remainder at merit (or above).

English language requirements for applicants whose first language is not English: IELTS 6.0 overall with minimum 5.5 in each component (or equivalent). Different requirements apply for second year entry.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Essex.

Funding

For up-to-date information on funding opportunities at Essex, please visit: www.essex.ac.uk/studentfinance.

Management and Marketing at the University of Essex offers students a comprehensive understanding of business operations and the dynamic landscape of global marketing strategies. The programme is designed to develop essential skills such as strategic thinking, analytical reasoning, and effective communication, preparing graduates for a wide range of careers in business management, marketing, consultancy, and entrepreneurial ventures. The curriculum covers core topics including organizational management, consumer behavior, digital marketing, international business, and marketing research, providing students with both theoretical foundations and practical applications.

Students benefit from a diverse learning environment that combines lectures, seminars, interactive workshops, and real-world projects. The University of Essex emphasizes experiential learning, offering placements, internships, and partnerships with industry leaders, which enhances employability and provides valuable industry insights. Additionally, the programme integrates the use of contemporary digital tools and platforms, equipping students with vital skills to navigate the rapidly evolving business and marketing landscapes.

The university's strong focus on research-informed teaching ensures that coursework is aligned with current trends and challenges faced by businesses worldwide. Students are encouraged to engage with case studies, current market analyses, and innovative marketing techniques. The programme also fosters soft skills such as leadership, teamwork, problem-solving, and adaptability, essential in today’s competitive environment.

Graduates of the Management and Marketing programme at Essex often pursue careers in marketing management, brand development, market research, sales strategy, or venture creation. The university’s supportive career services and extensive alumni network further assist students in securing internships and employment opportunities post-graduation. Overall, the programme aims to develop well-rounded, innovative, and ethically responsible business professionals ready to excel in a globalized economy.