Management with an emphasis in Marketing

The Bachelor of Arts in Management with an Emphasis in Marketing at Webster Vienna Private University offers students a comprehensive education designed to equip them with the essential skills and knowledge needed to excel in today's dynamic business environment. This program provides a solid foundation in core management principles, emphasizing strategic planning, organizational behavior, and leadership while integrating specialized marketing coursework that covers consumer behavior, digital marketing, branding, and market research. Students will learn to develop effective marketing strategies, leverage innovative digital tools, and understand global market trends, preparing them for diverse careers within the marketing and management sectors. The curriculum combines theoretical knowledge with practical applications, including case studies, projects, and internships, ensuring students gain real-world experience and professional readiness. Delivered in a multicultural and international setting, the program fosters critical thinking, effective communication, and ethical decision-making. Graduates will be well-positioned to pursue careers in marketing management, brand development, advertising, sales, and related fields. Additionally, the program emphasizes the development of intercultural competencies and leadership skills, enabling graduates to succeed in international business environments. With a dedicated faculty of experienced professionals and a robust network of global industry connections, Webster Vienna provides students with valuable mentorship and career advancement opportunities. Whether aiming to launch a startup, work for a multinational corporation, or continue with postgraduate studies, students will find this program to be a strategic step toward achieving their professional goals in the competitive landscape of management and marketing.

A minimum of 128 US credit hours consisting of the following: 39 Required US credit hours of Core Courses in the Major (this equals 13 courses); 27 US credit hours from the Global Citizenship Program; 62 Elective US credit hours (this equals 21 elective courses).

Required Courses

Core Courses

• ACCT 2010 Financial Accounting I (3 credit hours)
• ACCT 2025 Managerial Accounting (3 credit hours)
• ECON 2020 Principles of Microeconomics (3 credit hours)
• ECON 2030 Principles of Macroeconomics (3 credit hours)
• MNGT 2100 Management Theory and Practices (3 credit hours)
• MNGT 3320 Business Law: International (3 credit hours)
• MNGT 3400 Human Resource Management (3 credit hours)
• MNGT 3500 Marketing (3 credit hours)
• MNGT 3510 Advertising (3 credit hours)
• MNGT 4330 International Marketing (3 credit hours)
• MNGT 4570 Marketing Research (3 credit hours)
• MNGT 4920 Marketing Strategies (Overview) (3 credit hours)
• BUSN 2750 Statistics (3 credit hours)

Program Requirements for Bachelor of Arts in Management with an Emphasis in Marketing at Webster Vienna Private University:

Prospective students must hold a completed secondary school diploma or an equivalent qualification recognized by Webster Vienna Private University. Applicants are usually required to demonstrate proficiency in English, typically through standardized tests such as IELTS or TOEFL, unless they have completed prior education in an English-speaking environment or qualify for a language exemption. The university values applicants with a strong academic record, particularly in subjects related to business, economics, or social sciences.

Admission may also involve an interview process to assess motivation, communication skills, and suitability for the program. Transfer students from other accredited institutions should provide official transcripts, course descriptions, and possibly syllabi for evaluation to ensure transfer credits are appropriately granted. International students may need to provide additional documentation such as a passport copy, residence permits, or visa documentation to ensure compliance with visa requirements.

The program's curriculum requires completion of core courses in management principles, marketing strategies, financial accounting, business ethics, and organizational behavior. Students are also expected to engage in elective courses to tailor their education to specific interests within management and marketing disciplines. Practical components such as case studies, group projects, internships, or applied research are integral, aiming to develop practical skills and industry readiness.

Participation in seminars, workshops, and guest lectures from industry professionals is encouraged to complement classroom learning. The program may also require a final capstone project or thesis focusing on a marketing or management topic, demonstrating the application of theoretical knowledge to real-world challenges. Students are advised to check specific course prerequisites and any supplemental requirements, such as language proficiency or additional certifications, on the official university website or program guide.

In summary, the program demands a solid academic foundation, proficiency in English, personal motivation, and a commitment to developing both theoretical understanding and practical skills in management and marketing. Successful completion prepares graduates for careers in marketing management, brand development, market research, or further studies in business disciplines.

The Webster Vienna Private University's Management with an Emphasis in Marketing program offers a comprehensive approach to financing studies, designed to make higher education accessible and manageable for students from diverse backgrounds. Prospective students can explore various options including institutional scholarships, federal and state financial aid programs, private scholarships, and.payment plans. The university provides merit-based scholarships to outstanding students based on academic achievement, leadership qualities, and extracurricular involvement. These scholarships can significantly reduce the financial burden and are awarded on a competitive basis, with criteria clearly outlined on the university’s official website.

In addition to scholarships, Webster Vienna Private University participates in government-aid programs such as student loans and grants, which may be available to eligible domestic and international students. The university works closely with students to assist them with the application process for these aid options, ensuring they understand the requirements and deadlines. Private funding options are also available; students can seek external scholarships provided by corporations, philanthropic foundations, and international organizations that support higher education in Austria or specifically target students enrolled in management and marketing studies.

Furthermore, the university offers flexible payment plans that allow students to pay tuition fees in installments, easing the financial pressure associated with tuition expenses. These plans are customized according to individual circumstances and are designed to promote financial flexibility. The university encourages early application for financial aid and scholarship opportunities since availability may be limited and awards are highly competitive.

International students are advised to consider additional funding sources, including cultural exchange programs and international scholarship opportunities that some partner organizations or government agencies may provide. The university’s financial aid office provides personalized guidance to help students navigate these options and optimize their funding arrangements.

Overall, the financing studies at Webster Vienna Private University are structured to support students' financial needs through a combination of institutional aid, external scholarships, and flexible payment options, ensuring that qualified students can pursue a quality management education with an emphasis on marketing without undue financial hardship. The university’s commitment to affordability and accessibility underscores its mission to foster educational excellence and global leadership in business.

The Bachelor of Arts in Management with an emphasis in Marketing at Webster Vienna Private University offers students a comprehensive education designed to prepare them for leadership roles in the dynamic field of marketing and management. The programme combines foundational courses in business administration with specialized coursework in marketing, advertising, digital marketing, consumer behavior, and strategic management. Students gain practical skills through case studies, projects, and internships, enabling them to understand real-world business challenges and develop innovative solutions. The curriculum emphasizes critical thinking, analytical skills, and ethical decision-making, aligning with current industry standards and trends. Students also have opportunities to enhance their communication, teamwork, and leadership capabilities through collaborative assignments and presentations. The program typically aims to provide a global perspective on management practices, incorporating international case studies and promoting cross-cultural understanding. Graduates of this programme are well-equipped to pursue careers in marketing management, brand development, market research, sales, and corporate communications. The university’s small class sizes ensure personalized attention and active student engagement, fostering a community of learners committed to academic excellence and professional growth. Additionally, students benefit from Webster Vienna’s strong network with local and international businesses, opening pathways for internships and employment opportunities. The institution’s modern facilities and dedicated faculty members, many of whom have extensive industry experience, further enhance the educational experience. Overall, this programme aims to build a solid foundation in management principles while specializing in marketing strategies to prepare graduates for competitive global markets.