Marketing and Management

As a graduate, you will be well prepared for a career in management, marketing or as an entrepreneur.

The degree is professionally accredited by the Chartered Institute of Marketing (CIM)and covers topics such as:

• strategic marketing
• consumer behaviour
• management and organisation
• growth in a globalised economy

You'll also benefit from:

• case-study-led teaching
• a real-life business consultancy project
• an optional 12-month work placement or year studying abroad

You will gain valuable industry experience from taking a 12-month work placement in a UK or overseas business.

The Business School's dedicated Placement Officer and the University's Careers Service will help you find a placement that matches your skills and interests.

We’ve placed students in a range of companies including: IBM, Disney, Procter & Gamble, Nissan, Marks & Spencer, Unilever, Accenture, Cummins, GSK and Microsoft.

This year placement students are working in roles such as market assistants or assistant brand managers within large multinational corporations. They are undertaking projects including:

• developing the social media strategy for HP Enterprise Group
• assisting in the running of events in retail stores for Apple
• building the new corporate website for Dr. Oetker
• providing support to the PR team within Barbour
• forecasting and analysing sales orders for the women’s training category of Nike

Stage 1

Compulsory modules

• BUS1001 Introduction to Management and Organisation
• BUS1004 Critical Perspectives on Business Growth
• MAS1403 Quantitative Methods for Business Management
• MKT1002 Introduction to Marketing
• MKT1004 Academic and Professional Skills
• MKT1007 Consumer Behaviour

Stage 2

Compulsory modules

• BUS2025 Managing Human Resources
• BUS2032 Service Operations Strategy and Management
• MKT2001 Global Marketing
• MKT2004 Research Methods for Business and Marketing

Optional modules

You take 40 credits from the following modules:

• BUS2011 Business Enterprise
• BUS2019 Understanding Work and Organisations
• MKT2008 Services Marketing
• MKT2009 Strategic Marketing
• MKT2010 Marketing Communications
• MKT2011 Sales Management and Marketing Channels
• NCL2007 Career Development for Second Year Students
• SPA1001 Business Spanish

Work placement/study abroad (4 year programmes only)

Between Stages 2 and 3 you may choose to spend a year in a relevant work placement. There is also the opportunity to take part in the Erasmus exchange scheme which involves a period of study and/or work placement in Europe.

Compulsory modules

• MKT3015 Intercalating Year Personal Learning Record
• MKT3016 Intercalating Year Reflective Learning Account

Stage 3

Compulsory modules

• BUS3050 Management and Creativity, Design and Innovation
• MKT3012 Direct and Digital Marketing

Optional modules

You choose one of the following modules:

• BUS3051 Management Studies Dissertation
• BUS3053 Management Consultancy Project
• MKT3096 Contemporary Marketing Dissertation
• MKT3097 Marketing Consultancy Project

You take 40 credits of modules from the following list:

• BUS3004 Electronic Business
• BUS3021 International Human Resource Management AND
• BUS3024 Critical Perspectives on Human Resource Management in Britain
• BUS3047 Management in Practice (with Business Game)
• BUS3016 Managing and Governing Public Services
• MKT3004 Analytical Techniques for Marketing
• MKT3006 Advertising and Integrated Brand Promotion
• MKT3014 New Product and Service Development
• MKT3095 Cultural and Heritage Marketing
• NCL3007 Career Development for Final Year Students (if NCL2007 has not been studied) OR
• NCL3008 Advanced Career Development
• SPA2001 Business Spanish 2

If you have been unable to take the following options in Stage 2, you may choose one of the following modules, timetable permitting:

• MKT2009 Strategic Marketing
• MKT2011 Sales Management and Marketing Channels

Requirements

• Applicants whose first language is not English require a minimum score of IELTS 6.5
• GPA 4.0 or 80% average with specific grades or percentage in relevant subjects in at least one year of a Bakalavr at arecognised Russian University as comparable to ABB at A level
• GPA 4.0/5.0 or 80% average in at least one year of a Specialist Diploma in a recognised Russian university as comparable to ABB at A level
• A reference from a teacher, adviser or professional who knows you academically.
• A personal statement – this is where you can stand out from other applicants, so you should start thinking about this early.

Scholarships

• International Family Discount (IFD)
• International Undergraduate Merit Scholarship (IUMS)