Programme description for the University of Bradford's Marketing and Management degree:

This undergraduate programme in Marketing and Management at the University of Bradford offers students a comprehensive understanding of the core principles and practices that underpin successful marketing and business management in today’s dynamic global environment. Designed to equip students with both theoretical knowledge and practical skills, the programme prepares graduates to excel in diverse roles within marketing, management, and entrepreneurial sectors. Throughout the course, students will explore key areas such as consumer behaviour, digital marketing strategies, market research, branding, logistics, financial management, human resources, and organizational decision-making. The curriculum emphasizes the development of critical thinking, analytical abilities, and effective communication skills, enabling students to analyse complex business situations and develop innovative solutions.

The programme adopts a hands-on learning approach, incorporating case studies, industry projects, work placements, and simulations to ensure students gain real-world experience. Students also have access to state-of-the-art facilities, including digital labs and entrepreneurial development centres, fostering an environment for creativity and innovative thinking. The coursework is designed to promote teamwork, leadership, and strategic planning skills, which are vital for managing teams and projects effectively in competitive markets. Moreover, the programme covers contemporary issues such as sustainability, ethics, digital transformation, and globalisation, reflecting the current trends and challenges facing modern organizations.

Graduates of this programme will be well-prepared for careers in marketing management, advertising, brand development, sales management, business consultancy, and entrepreneurship. With the option to specialise further through elective modules or a final year project, students can tailor their learning to align with their specific career ambitions. The programme also provides a strong foundation for postgraduate study or professional certifications in marketing, management, and related fields. Overall, this degree aims to develop versatile, highly employable graduates equipped with the skills needed to thrive in the fast-evolving world of business and marketing.

This programme is designed to provide you with a thorough grounding in the multiple disciplines of marketing and management, underpinned by the main concepts and theories. The programme contains an international dimension. The aim is to produce fully rounded managers with an emphasis on marketing by combining marketing theory and practice with a detailed treatment of other subjects concerned with the management of organisations.

Please note that for 2019 entry, the module information is subject to change.

Modules

Core 

Business Economics (AFE7011-A)

Accounting and Finance (AFE7014-A)

Human Resource Management (HRM7007-A)

International Business Environment (SIB7008-A)

Operations Management (OIM7023-A)

Marketing, Planning and Strategy (MAR7007-A)

Research Methods (MAL7003-A)

Consumer Behaviour (MAR7011-A)

Strategic Marketing (Simulation) (MAR7010-A)

MSc Dissertation (MAL7012-E)

Option

International Finance (AFE7024-A)

Contemporary Issues in Accounting and Finance (AFE7021-A)

Strategic Accounting (AFE7012-A)

Strategic Financial Management (AFE7013-A)

Management of Change (MSc) (HRM7003-A)

Cross-Cultural Management (SIB7006-A)

International Business Strategy (SIB7009-A)

Strategic Management (SIB7010-A)

Entrepreneurship and Innovation (EAE7002-A)

European Business Management (MSc) (SIB7007-A)

International Business in Emerging Economies (SIB7011-A)

International Marketing (MAR7006-A)

Corporate and Social Responsibility (SIB7014-A)

International Services Marketing (MAR7009-A)

Marketing Communications (MAR7008-A)

Sustainable Operations (OIM7013-A)

Future Technology and Innovation Management (EAE7012-B)

Decision Support for Sustainability (OIM7016-A)

Environmental Management and Quality Systems (OIM7015-A)

International Master's Summer School (MAL7004-A)

You must have a degree (not necessarily in business and management) from an approved university.

Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.

English language requirements:

If we need evidence of your proficiency in English, you will be required to achieve the following minimum scores in one of these recognised tests:

IELTS: 6.0 overall, with no more than one sub-test at 5.0 and no other sub-test below 5.5, and successful completion of an additional six week English pre-sessional course taught by the University of Bradford, which must be completed prior to the start of the course; or

IELTS: 6.5 overall, with no sub-test less than 5.5; or 

Internet-based TOEFL: 94 overall, with minimum scores of Listening 17, Reading 18, Speaking 20, Writing 17); or 

PTE-A (Pearson Test of English-Academic): 60 overall, with no sub-test less than 51.

Candidates who are not citizens of the European Union will also be subject to further requirements imposed by the government for the issue of a student visa. Please check the UK Home Office website for the most up-to-date information, as these requirements are subject to change.

If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details »

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Bradford offers a comprehensive range of financing options for students enrolled in their Marketing and Management degree programmes. Tuition fees vary depending on the level of study and whether students are eligible for domestic or international rates. For home students, the annual tuition fee is typically around £9,250, while international students can expect to pay approximately £15,000 per year. These fees are subject to change and should be confirmed at the time of application.

Funding opportunities are available through government-sponsored loans, including the Student Loan Company in the UK, which provides maintenance and tuition fee loans to eligible students. UK students may also access bursaries and grants designed to support their financial needs during their studies. The University of Bradford participates in the Advanced Learner Loan scheme, which allows students to defer tuition fee payments until after graduation, easing immediate financial pressures.

For international students, scholarships are offered to support their studies. These scholarships are competitive and merit-based, providing partial or full fee waivers. Additionally, external funding sources such as government scholarships, private foundations, and industry sponsorships can be explored by prospective students.

Part-time work opportunities are available on campus and in the surrounding area, enabling students to supplement their income while studying. The University provides a job portal and career services to assist students in finding suitable employment. Internships and placement year options can also help students gain practical experience and financial benefits.

The University of Bradford also offers tailored financial advice through its Student Finance Office, guiding students on managing their finances, applying for loans, and exploring various funding avenues. International students are advised to consider additional costs such as health insurance, visa fees, and living expenses, which should be factored into their overall budget.

Overall, the financing landscape for the Marketing and Management programme at the University of Bradford is designed to accommodate a diverse student body, offering multiple pathways for funding studies and supporting student success throughout their academic journey.

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".