The Bachelor of Commerce in Marketing at Concordia University offers students a comprehensive education designed to develop their understanding of the dynamic and competitive field of marketing. This program combines foundational business knowledge with specialized courses in marketing principles, consumer behavior, digital marketing, branding, market research, and strategic planning. Students will learn how to analyze market trends, develop effective marketing strategies, and utilize innovative digital tools to engage target audiences. The curriculum integrates theoretical frameworks with practical applications, ensuring graduates are well-equipped to meet the demands of the modern marketing environment. Throughout the program, students have opportunities to participate in case studies, internships, and projects that foster critical thinking, creativity, and analytical skills. The faculty comprises experienced professionals and researchers dedicated to providing a rigorous and engaging learning experience. Upon graduation, students will be prepared for careers in advertising, digital marketing, brand management, market research, sales, and related fields. The program emphasizes ethical practices, cultural awareness, and a global perspective to prepare graduates for the diverse and interconnected world of contemporary marketing. Concordia University’s vibrant campus environment and strong industry connections provide students with valuable networking opportunities and real-world exposure. Whether aiming to work for multinational corporations, start their own business, or advance within existing organizations, students will gain the knowledge and skills necessary to succeed in the fast-paced and evolving marketing landscape. This program ultimately seeks to cultivate innovative thinkers and strategic marketers who can adapt to change and contribute meaningfully to their organizations and society.
The Bachelor of Commerce in Marketing at Concordia University offers a comprehensive curriculum designed to prepare students for dynamic careers in the ever-evolving field of marketing. This program provides students with a solid foundation in business principles, marketing strategies, consumer behavior, digital marketing, and market research, equipping them with essential skills to succeed in a competitive global marketplace. Throughout the program, students engage in a variety of coursework that emphasizes both theoretical understanding and practical application, including case studies, group projects, and internships. The curriculum covers fundamental topics such as marketing management, advertising, branding, digital media, sales, and data analysis, ensuring graduates are well-versed in current industry practices. Additionally, students have opportunities to specialize in areas like international marketing, marketing analytics, or services marketing, allowing for tailored career preparation. The program is supported by expert faculty members who bring real-world experience into the classroom and foster a dynamic learning environment. Concordia's strategic location in Montreal offers students access to a vibrant business community and numerous networking opportunities with industry professionals. The Bachelor of Commerce in Marketing also emphasizes critical thinking, ethical decision-making, and innovative problem-solving skills, all of which are vital in today’s digital and globalized economy. With strong ties to local and international companies, the program facilitates internships and cooperative education experiences that enhance employability and practical understanding. Graduates of this program are well-equipped to pursue careers in marketing management, advertising, brand development, digital marketing, market research, and other related fields. Whether aiming for roles in multinational corporations, startups, or non-profit organizations, students will graduate with the knowledge, skills, and confidence needed to excel in the dynamic world of marketing.
Admission to the Bachelor of Commerce in Marketing at Concordia University requires candidates to meet specific academic prerequisites, including a high school diploma or an equivalent. Applicants must submit official transcripts demonstrating successful completion of their previous education, with a strong emphasis on courses in mathematics, economics, or business studies. The program values applicants who exhibit good analytical skills, creativity, and effective communication abilities.
The curriculum is designed to provide comprehensive knowledge in marketing principles, consumer behavior, digital marketing strategies, market research, branding, and sales management. Students are expected to complete core courses such as Introduction to Marketing, Consumer Behavior, Marketing Research, Digital Marketing, and Advertising. Additionally, they undertake electives that may include International Marketing, Social Media Marketing, and Business Analytics, allowing for specialization.
Program requirements stipulate that students must accumulate a minimum of 120 credits over the duration of their study, typically completed within four years. The program includes a combination of lectures, seminars, group projects, and practical case studies to ensure applied learning. Students are encouraged to participate in internships or cooperative education opportunities to gain real-world experience and enhance their employability after graduation.
Furthermore, proficiency in English is a prerequisite, with accepted standardized tests such as TOEFL or IELTS demonstrating language competency. Students are also advised to engage actively in extracurricular activities related to marketing to deepen their understanding and network within the industry. In order to graduate, students must maintain a minimum academic standing, usually a GPA of 2.00 or higher on a 4.00 scale, and complete all required coursework and projects as outlined in the program curriculum.
The Concordia University’s marketing program also emphasizes ethical practices and social responsibility, encouraging students to consider the broader implications of marketing strategies on society and the environment. Special seminars and guest lectures by industry professionals are integrated into the curriculum to provide insights into current trends and challenges in the marketing field. Overall, the program prepares graduates for diverse careers in marketing, advertising, brand management, and related fields, equipping them with both theoretical knowledge and practical skills needed to succeed professionally.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The Finance component of the Marketing program at Concordia University offers students a comprehensive understanding of financial principles and their application within marketing contexts. The curriculum is designed to develop skills in financial analysis, budgeting, investment decision-making, and financial planning, which are essential for effective marketing strategy development and implementation. Students learn to interpret financial statements, evaluate the financial health of organizations, and understand the economic factors influencing marketing decisions. The program incorporates courses such as Financial Accounting, Managerial Finance, and Financial Markets, providing a solid foundation in both theoretical concepts and practical applications. Additionally, students have opportunities to engage in case studies and projects that simulate real-world financial challenges faced by marketing professionals. Concordia University emphasizes experiential learning, enabling students to acquire not only theoretical knowledge but also practical skills through internships, co-op placements, and collaborative projects with industry partners. The university’s strong ties with the business community facilitate access to relevant financial tools and resources, enhancing students’ readiness for the job market. Scholarship options, bursaries, and financial aid programs are available to support students financially throughout their studies. Tuition fees vary depending on the student’s residency status and program specifics but are structured to remain competitive within the Canadian higher education landscape. International students are encouraged to explore additional funding opportunities, including external scholarships and financial support programs specific to international students. Concordia also provides financial literacy workshops and resources to help students manage their finances effectively. Overall, the Financing studies within the Marketing program at Concordia University aim to prepare students for successful careers in marketing leadership, equipped with strong financial acumen and strategic insight.
The Bachelor of Commerce in Marketing at Concordia University offers students comprehensive education in the principles and practices of marketing within a dynamic global business environment. This program is designed to develop students' understanding of consumer behavior, market research, digital marketing, advertising, sales, and strategic planning. It combines theoretical coursework with practical applications to prepare graduates for diverse careers in marketing, such as brand management, digital marketing consultancy, market research analysis, and sales management.
Students have the opportunity to learn from experienced faculty members who are actively involved in research and industry projects, ensuring that the curriculum remains relevant to current market trends. The program includes courses in marketing fundamentals, business strategy, analytics, consumer psychology, and communication skills. Additionally, students can partake in internships and cooperative education placements that provide real-world experience and networking opportunities with industry professionals.
The program emphasizes the development of critical thinking, analytical skills, and creativity necessary to succeed in competitive marketing roles. It also encourages the use of digital tools and platforms essential for modern marketing practices. Graduates will be equipped with the knowledge to design effective marketing campaigns, analyze market data, and develop strategic plans that align with business objectives.
Concordia University’s location in Montreal offers students access to a vibrant city known for its diverse business community and multicultural environment, adding an extra dimension to their educational experience. The university invests in modern facilities, including dedicated marketing labs and research centers, fostering an interactive learning environment. Upon completing this program, students are prepared for entry-level positions in marketing departments, advertising agencies, consulting firms, and other organizations seeking well-rounded marketing professionals with a solid academic foundation and practical skills.
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