Marketing

The Bachelor of Commerce in Marketing at Concordia University offers students a comprehensive education designed to develop their understanding of the dynamic and competitive field of marketing. This program combines foundational business knowledge with specialized courses in marketing principles, consumer behavior, digital marketing, branding, market research, and strategic planning. Students will learn how to analyze market trends, develop effective marketing strategies, and utilize innovative digital tools to engage target audiences. The curriculum integrates theoretical frameworks with practical applications, ensuring graduates are well-equipped to meet the demands of the modern marketing environment. Throughout the program, students have opportunities to participate in case studies, internships, and projects that foster critical thinking, creativity, and analytical skills. The faculty comprises experienced professionals and researchers dedicated to providing a rigorous and engaging learning experience. Upon graduation, students will be prepared for careers in advertising, digital marketing, brand management, market research, sales, and related fields. The program emphasizes ethical practices, cultural awareness, and a global perspective to prepare graduates for the diverse and interconnected world of contemporary marketing. Concordia University’s vibrant campus environment and strong industry connections provide students with valuable networking opportunities and real-world exposure. Whether aiming to work for multinational corporations, start their own business, or advance within existing organizations, students will gain the knowledge and skills necessary to succeed in the fast-paced and evolving marketing landscape. This program ultimately seeks to cultivate innovative thinkers and strategic marketers who can adapt to change and contribute meaningfully to their organizations and society.