Marketing

Marketing provides insights into customer needs, ideas for developing new products, and strategic plans for profitably launching these products in a competitive marketplace.Marketing knowledge is indispensible in todayпПХs turbulent business environment. Consumers are inundated with information through the internet, cell phones, satellite television and personal digital assistants. More and more products are being launched in an already crowded marketplace. The world is becoming flat as globalization affects the way people work, interact with others and choose products in their daily lives.

Field of study: Marketing/Marketing Management, General