Marketing

The Bachelor of Commerce in Marketing at the University of Alberta offers students a comprehensive and dynamic education in the principles and practices of marketing within a global business environment. This program is designed to equip students with the essential skills and knowledge necessary to excel in the ever-evolving field of marketing, including strategic planning, consumer behavior analysis, digital marketing, data analytics, and brand management. Students will gain a solid foundation in business fundamentals such as finance, management, and economics, which are integrated with specialized marketing courses to prepare them for diverse career opportunities in advertising, market research, product development, and sales. The program emphasizes experiential learning through case studies, projects, and internships, providing real-world insights and practical skills. Students will explore current industry trends and technological advancements shaping marketing strategies today, ensuring they are well-prepared for the demands of modern commerce. With a focus on ethical practices and sustainability, the program also instills a sense of social responsibility in future marketing professionals. The University of Alberta's strong connections with industry partners allow students access to networking events, mentorships, and job placements that enhance career prospects upon graduation. Graduates of the Bachelor of Commerce in Marketing are equipped to pursue roles in a variety of sectors, including retail, technology, consumer goods, and services, both in Canada and internationally. This program fosters critical thinking, creativity, and strategic decision-making, making it an excellent choice for students interested in shaping the future of marketing in a competitive global landscape.