Marketing

The Bachelor of Commerce in Marketing at the University of Alberta offers students a comprehensive and dynamic education in the principles and practices of marketing within a global business environment. This program is designed to equip students with the essential skills and knowledge necessary to excel in the ever-evolving field of marketing, including strategic planning, consumer behavior analysis, digital marketing, data analytics, and brand management. Students will gain a solid foundation in business fundamentals such as finance, management, and economics, which are integrated with specialized marketing courses to prepare them for diverse career opportunities in advertising, market research, product development, and sales. The program emphasizes experiential learning through case studies, projects, and internships, providing real-world insights and practical skills. Students will explore current industry trends and technological advancements shaping marketing strategies today, ensuring they are well-prepared for the demands of modern commerce. With a focus on ethical practices and sustainability, the program also instills a sense of social responsibility in future marketing professionals. The University of Alberta's strong connections with industry partners allow students access to networking events, mentorships, and job placements that enhance career prospects upon graduation. Graduates of the Bachelor of Commerce in Marketing are equipped to pursue roles in a variety of sectors, including retail, technology, consumer goods, and services, both in Canada and internationally. This program fosters critical thinking, creativity, and strategic decision-making, making it an excellent choice for students interested in shaping the future of marketing in a competitive global landscape.

The Bachelor of Commerce in Marketing at the University of Alberta offers students a comprehensive and dynamic education designed to prepare them for successful careers in the diverse field of marketing. The program combines theoretical knowledge with practical application, emphasizing core principles such as consumer behavior, marketing strategy, digital marketing, market research, branding, and advertising. Throughout the degree, students develop critical thinking and analytical skills necessary to understand market trends, identify consumer needs, and create innovative marketing solutions.

The curriculum includes foundational courses in business fundamentals, including accounting, management, and economics, which provide a solid background for specialized marketing topics. Students have the opportunity to explore areas such as international marketing, e-commerce, social media marketing, and data analytics, equipping them with the skills needed to navigate the rapidly evolving landscape of modern marketing practices. Emphasis is placed on ethical considerations and sustainability, encouraging students to develop responsible marketing strategies that consider societal impacts.

Practical learning is integrated into the program through case studies, group projects, internships, and industry partnerships, allowing students to apply concepts in real-world contexts. The program also offers advanced electives for students interested in pursuing specialized interests or preparing for graduate studies. Faculty members are experienced professionals and researchers dedicated to providing mentorship and fostering innovative thinking.

Graduates of the Bachelor of Commerce in Marketing are well-equipped to pursue careers in various sectors including consumer goods, technology, retail, finance, and consulting. They can also continue their education at graduate levels, specializing further in marketing, business administration, or related fields. The University of Alberta’s Calgary Campus and Edmonton Campus provide students with access to vibrant business communities and networking opportunities, enhancing their educational experience and professional development.

The Bachelor of Commerce with a specialization in Marketing at the University of Alberta requires students to complete a comprehensive set of courses designed to provide a solid foundation in marketing principles, business management, and related disciplines. Students must fulfill general university graduation requirements, including the Arts and Sciences distribution requirements, and complete a core curriculum focused on business fundamentals such as accounting, economics, finance, management, and organizational behavior. The program emphasizes the development of analytical, strategic, and communication skills necessary for a successful career in marketing.

Students are required to take foundational courses such as Introduction to Marketing, Consumer Behavior, Marketing Research, and Strategic Marketing. Advanced courses include topics such as Digital Marketing, Brand Management, Services Marketing, International Marketing, and Marketing Analytics. The program also encourages experiential learning through case competitions, internships, and collaborative projects with industry partners. In addition to coursework, students are often advised to participate in co-curricular activities related to marketing, such as student marketing associations or clubs.

To complete the program, students need to accumulate a specified number of academic credits, including electives that allow for specialization or a broader business education. The program typically includes a capstone course where students integrate their knowledge in a practical marketing project. Upon graduation, students are expected to possess a comprehensive understanding of marketing strategies, market research techniques, consumer insights, and digital marketing tools, preparing them for diverse roles within marketing departments, advertising agencies, consulting firms, or starting their own ventures.

The university also emphasizes the importance of ethical business practices and the social responsibility aspect of marketing, incorporating these themes into various courses and activities. Students are encouraged to develop critical thinking and creativity throughout their studies, enabling them to adapt to rapidly changing market environments. Overall, the program aims to produce graduates who are well-equipped with both theoretical knowledge and practical skills to excel in the competitive field of marketing.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Alberta offers a comprehensive range of financing options for students enrolled in its marketing programs. Funding opportunities include government student aid programs such as Canada Student Loans and Grants, which provide financial support based on need and eligibility. Additionally, the university offers entrance scholarships, renewable awards, and merit-based scholarships specifically for undergraduate and graduate marketing students. These scholarships are often awarded based on academic achievement, leadership qualities, and extracurricular involvement. The university's Financial Aid and Awards Office provides detailed information and assistance to help students identify and apply for suitable funding sources.

Apart from university-administered awards, students are encouraged to seek external scholarships and bursaries offered by government bodies, industry organizations, and private foundations that support business and marketing studies. Work-study programs are also available, allowing students to gain relevant work experience while earning income to offset educational expenses. For international students, specific scholarship opportunities and financial planning resources are accessible to help manage the higher costs of studying abroad.

The university’s fee structure for marketing programs includes tuition, mandatory student fees, and additional costs such as textbooks, supplies, and living expenses. The university provides financial planning resources and workshops to assist students in budgeting and managing their finances throughout their studies. Payment plans and financial counseling are also available for students needing assistance with tuition fee payments.

Furthermore, students pursuing graduate-level marketing degrees may have access to research assistantships and teaching assistantships, which provide in exchange for work, a tuition waiver, and stipend. These opportunities are highly competitive and awarded based on academic merit and research potential.

Overall, the University of Alberta ensures that students enrolled in marketing programs have access to diverse and flexible financing options to support their educational goals. Prospective and current students are encouraged to explore all available resources early in their academic journey to maximize their financial support and minimize financial stress during their studies.

The University of Alberta offers a comprehensive program in Marketing through its School of Business, which is part of the Alberta School of Business. The program is designed to equip students with a solid foundation in marketing principles, strategic planning, consumer behavior, digital marketing, and market research. Students have the opportunity to learn about the latest marketing tools and techniques, including analytics, branding, advertising, and sales management. The curriculum emphasizes experiential learning, allowing students to apply theories to real-world scenarios through case studies, projects, and internships.

The program typically includes core courses such as Principles of Marketing, Consumer Behavior, Marketing Research, Digital Marketing Strategies, and Marketing Management. Advanced courses may cover areas like International Marketing, Brand Management, Advertising, and Sales Strategies. The program encourages specialization and provides flexibility for students to tailor their education to their career interests, whether in digital marketing, market analysis, or strategic management.

Students benefit from a vibrant learning environment, with access to state-of-the-art facilities, dedicated faculty with industry experience, and numerous networking opportunities. The university maintains strong links with local, national, and international businesses, enabling students to participate in internships and cooperative education placements that enhance their practical skills. Additionally, the program aims to develop students' communication, analytical, and leadership skills, preparing them for diverse roles within marketing and related fields.

Graduates of the program are well-prepared to pursue careers in marketing departments, advertising agencies, brand management firms, consulting companies, and entrepreneurial ventures. They often find employment in positions such as marketing analysts, brand managers, digital marketing specialists, sales managers, and market researchers. The university also offers support services including career advising, workshops, and alumni networking events to assist graduates in their job search and professional growth.

The program is designed to respond to the evolving demands of the marketing industry, integrating current trends like digital transformation, data analytics, and global market dynamics into its coursework. This ensures that graduates possess the relevant skills and knowledge to succeed in a competitive and rapidly changing environment. Overall, the Marketing program at the University of Alberta aims to develop strategic thinkers and innovative marketers who can effectively contribute to the success of organizations on a local, national, and international level.