Marketing

As a marketing student you will develop skills to assess market and organizational situations, analyze trends, identify potential target markets and conduct market research. By the time you graduate, you will be able to complete marketing plans with recommendations for product development, pricing strategies and tactics, public relations and advertising campaigns, sales promotions, customer service enhancements and distribution systems. Your career options include advertising account executive, brand manager and marketing strategist.The Co-op program allows you to alternate in-school learning with 12 to 16 months of full-time paid work experience.

Field of study: Marketing/Marketing Management, General