Marketing

The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management - exploring the internal and external influences that bear on managerial activities and decision making - while providing a specialization in Marketing.  The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication.  An important objective of the program is to provide students with an understanding of consumer behavior.

Learning Outcomes

• Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management.
• Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations.
• Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems.

A minimum of 128 US credit hours consisting of the following: 39 Required US credit hours of Core Courses in the Major (this equals 13 courses); 27 US credit hours from the Global Citizenship Program; 62 Elective US credit hours (this equals 21 elective courses).

Required Courses

Core Courses

• ACCT 2010 Financial Accounting I (3 credit hours)
• ACCT 2025 Managerial Accounting (3 credit hours)
• ECON 2020 Principles of Microeconomics (3 credit hours)
• ECON 2030 Principles of Macroeconomics (3 credit hours)
• MNGT 2100 Management Theory and Practices (3 credit hours)
• MNGT 3320 Business Law: International (3 credit hours)
• MNGT 3400 Human Resource Management (3 credit hours)
• MNGT 3500 Marketing (3 credit hours)
• MNGT 3510 Advertising (3 credit hours)
• MNGT 4330 International Marketing (3 credit hours)
• MNGT 4570 Marketing Research (3 credit hours)
• MNGT 4920 Marketing Strategies (Overview) (3 credit hours)
• BUSN 2750 Statistics (3 credit hours)

The Marketing programme at Webster Vienna Private University requires applicants to possess a high school diploma or equivalent qualification demonstrating academic proficiency suitable for undergraduate study. Prospective students must submit official transcripts, demonstrating their previous academic performance, along with proof of English language proficiency, such as TOEFL or IELTS scores, unless they have completed prior education in an English-medium institution. The programme emphasizes foundational knowledge in business administration and marketing principles, often requiring applicants to have a basic understanding of economics, mathematics, and communication skills.

Once admitted, students are expected to complete a comprehensive curriculum comprising core courses in marketing fundamentals, consumer behavior, digital marketing, market research, and strategic planning. Additional requirements include participation in practical projects, internships, and sometimes presentations or group work designed to enhance teamwork and communication abilities. Students are also encouraged to engage in extracurricular activities, seminars, and workshops offered by the university to deepen their understanding of current marketing trends and technologies.

Graduates must fulfill the total credit hours stipulated by the programme, which typically includes coursework, examinations, and a final project or thesis. Continuous assessment through assignments and exams is standard, with some modules requiring active participation in class discussions and case studies. To qualify for graduation, students must maintain a minimum grade point average as specified by the university, and complete all required coursework successfully. International students might also need to provide visa documentation and financial proof prior to admission.

Throughout the programme, students are supported by academic advisors and career services to prepare for future employment, including resume writing workshops, interview preparation, and networking opportunities with industry professionals. Overall, the Marketing programme aims to equip students with both theoretical knowledge and practical skills necessary to succeed in diverse marketing roles across various sectors.

The Webster Vienna Private University offers a range of financing options to support students pursuing their Bachelor’s degree in Marketing. Tuition fees for the programme are structured annually, with precise costs varying depending on the year of study and specific course requirements. Typically, international students can expect to pay tuition fees that are competitive within the region, with some flexibility depending on scholarship opportunities or financial aid applications.

Webster Vienna Private University provides several scholarship programmes designed to assist high-achieving students with their financial commitments. These scholarships are awarded based on academic excellence, leadership potential, or financial need, and applicants are encouraged to submit a comprehensive application demonstrating their eligibility. Additionally, the university offers merit-based scholarships that can significantly reduce the overall cost of studies. It is advisable for prospective students to inquire directly with the admissions office for the most current information regarding scholarship availability, application deadlines, and eligibility criteria.

For students requiring additional financial support, Webster Vienna Private University collaborates with external funding organisations and banks to facilitate student loans or other financial aid services. These arrangements may include installment payment plans or tuition fee deferrals, which can ease the financial burden over the course of the programme. Prospective students are advised to consult the university’s financial aid office to explore the full range of available financing options and to identify the most suitable solutions for their individual circumstances.

Furthermore, part-time work opportunities are sometimes available to enrolled students, allowing them to earn income while studying and gain practical experience in the field of marketing. The university’s location in Vienna, a major European capital, offers students access to internships and employment opportunities with local businesses and multinational corporations. These work opportunities not only help defray education costs but also enhance students’ professional networks and employability after graduation.

In conclusion, financing a Marketing degree at Webster Vienna Private University involves a combination of tuition fee payments, scholarships, external funding options, and potential part-time work. Students are encouraged to plan their finances early and to explore all available resources to ensure a smooth and successful academic journey. The university commits to supporting students throughout their studies by providing comprehensive financial guidance and assistance.

The Bachelor of Science in Marketing at Webster Vienna Private University provides students with a comprehensive education in the principles and practices of marketing in the global business environment. The program is designed to equip students with the critical skills needed to analyze market trends, develop effective marketing strategies, and understand consumer behavior. Throughout the coursework, students are introduced to key areas such as digital marketing, advertising, market research, brand management, sales, and international marketing. The curriculum emphasizes both theoretical foundations and practical applications, including case studies, projects, and internships, to prepare graduates for careers in marketing, advertising agencies, multinational corporations, and entrepreneurial ventures.

The program also focuses on developing students' communication, analytical, and leadership skills, recognizing the importance of adaptability in a rapidly changing marketplace. Students are encouraged to engage in collaborative projects and utilize cutting-edge marketing tools and technology to gain real-world experience. As Webster Vienna Private University maintains close ties with local and international industries, students have access to networking opportunities, guest lectures, and career support services. The multicultural environment at the university enriches the learning experience by exposing students to diverse perspectives and global business practices.

The faculty comprises experienced academics and industry professionals committed to fostering a dynamic learning environment. The program often includes opportunities for students to participate in study abroad programs, internships, and research projects, further enhancing their practical understanding and employability. Upon graduation, students are well-prepared to pursue careers in marketing management, brand development, digital marketing, market research analysis, and other related fields. The program aims to produce graduates who are not only knowledgeable but also innovative and capable of contributing effectively to the evolving landscape of marketing and business development.