Marketing Innovation and Technology

Study mode:On campus Study type:Full-time Languages: English
Foreign:$ 13.7 k / Year(s) Deadline: Jul 1, 2024
501–600 place StudyQA ranking:5895 Duration:4 years

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This course prepares you with a foundation in marketing and insight into cutting edge science and technology, in answer to the growing demand for expertise in all these areas. As an innovative marketing specialist in the emerging technologies sector you’ll help to design, research and successfully market new products and services.

The Marketing, Innovation and Technology degree will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies including ICT, social media, emerging life sciences and biotechnology.

The programme is run by DCU Business School, together with the Faculty of Engineering and Computing and the Faculty of Science and Health.

The BSc in Marketing, Innovation and Technology degree prepares you for a career in the marketing of high technology products and services. You'll learn to anticipate and respond to consumers needs, and to develop and market new innovations in a way that makes sense in today's marketplace. 

By the end of your four years you’ll have gained:

  • An in-depth understanding of marketing techniques.
  • A core grounding in science and technology.
  • Knowledge of web design, communications and industrial design.
  • An entrepreneurial outlook.
  • An understanding of the processes involved in new product development.

Programme Academic Structure

Year 1 Core Modules:

Code Title Credit Semester Exam % CA %
EF113 Introduction to Microeconomics 5 Semester 1 95 5
EF114 Introduction to Macroeconomics 5 Semester 2 100 0
HR204 Communication Skills 5 Semester 1 0 100
MG101 Introduction to Marketing 5 Semester 1 60 40
MG114 Marketing of High Tech Products & Innovations 10 Year long 50 50
MG115 Market Feasibility Research 10 Year long 50 50
MG116 Creativity & Discovery 5 Semester 2 0 100
MT118 IT Skills & Software Tools for Managers 5 Semester 2 0 100
PS129 Modern Technology 1: Eng. Trans.Elect. Pwr. 5 Semester 1 100 0
PS130 Modern Technology 2: Elect.&Comms. 5 Semester 2 100 0

 

Year 2 Core Modules:

Code Title Credit Semester Exam % CA %
AC115 Management Accounting for Decision Making 5 Semester 1 100 0
AC116 Financial Accounting for Decision Making 5 Semester 2 100 0
AC402 Business and Professional Ethics 5 Semester 2 50 50
BE109 Introduction to Biotechnology 5 Semester 2 0 100
BE209 The Biotech Industry 5 Semester 1 30 70
MG211 New Product Dev. & Innovation Studies 5 Semester 1 0 100
MG233 Systems of Knowledge-Based Society 5 Semester 2 0 100
MG302 International Marketing 5 Semester 1 60 40
MG308 The Changing Consumer 5 Semester 1 80 20
MG325 Sales and CRM 5 Semester 2 50 50
MG329 Digital Marketing 5 Semester 2 0 100
MT211 Distribution & Channel Mng. 5 Semester 1 0 100

 

Year 3 Core Modules:

Code Title Credit Semester Exam % CA %
MG350 Intra 60 Autumn Semester 0 100

 

Year 4 Core Modules:

Code Title Credit Semester Exam % CA %
CA468 Digital World 5 Semester 1 50 50
EF327 High-Technology Entrepreneurship 10 Year long 0 100
MG328 Marketing Management & Planning 10 Year long 0 100
MG330 Information Technology in Society 5 Semester 2 50 50
MG331 Innovation, Marketing & New Tech. Foresights 5 Semester 2 0 100
MG333 Marketing Communications 5 Semester 1 100 0
MT301 Business Strategy 10 Year long 50 50
MT314 Project Management 5 Semester 1 60 40
MT319 Advanced Spreadsheet Modelling for Business 5 Semester 2 30 70

 

Year 4 Optional Modules:

Code Title Credit Semester Exam % CA %
MT400 Business Summer School 10 Year long 0 0
UM405 Uaneen Non-Contributing Module 5 Year long 0 100

General Entry Requirements

A minimum of six Leaving Certificate subjects at Grade 06/H7, to include the subjects English OR Irish AND the subject Mathematics. In addition, applicants must present at least two subjects at grade H5.

Leaving Certificate

In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

GCE A Level

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

International Applications

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. 

Applicants presenting Non-EU School Leaving Qualification

All qualifications will be taken into consideration in assessing these applications. Candidates are expected to:

  • have taken school leaving examinations of a standard equivalent to the Irish Leaving Certificate or GCE A Level; and
  • satisfy the general entry requirements and programme entry requirements outlined within the programme contents
  • satisfy the English language requirements

Dublin City University is proud to award merit-based scholarships to high achieving students who enter the Faculty of Engineering and Computing and the Faculty of Humanities and Social Sciences for the 2016/17 academic year. These scholarships are available to Indian applicants only and are based on academic merit to those who have a Full Offer. 

The Faculties also award scholarships of €1,000 to high achievers entering Masters and Bachelor programmes who are ranked by academic achievement. 

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