StudyQA — Bachelor: Marketing Innovation and Technology

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Description Contents Requirements Funding

This course prepares you with a foundation in marketing and insight into cutting edge science and technology, in answer to the growing demand for expertise in all these areas. As an innovative marketing specialist in the emerging technologies sector you’ll help to design, research and successfully market new products and services.

The Marketing, Innovation and Technology degree will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies including ICT, social media, emerging life sciences and biotechnology.

The programme is run by DCU Business School, together with the Faculty of Engineering and Computing and the Faculty of Science and Health.

The BSc in Marketing, Innovation and Technology degree prepares you for a career in the marketing of high technology products and services. You'll learn to anticipate and respond to consumers needs, and to develop and market new innovations in a way that makes sense in today's marketplace.

By the end of your four years you’ll have gained:

An in-depth understanding of marketing techniques.
A core grounding in science and technology.
Knowledge of web design, communications and industrial design.
An entrepreneurial outlook.
An understanding of the processes involved in new product development.

Programme Academic Structure

Year 1 Core Modules:

Code	Title	Credit	Semester	Exam %	CA %
EF113	Introduction to Microeconomics	5	Semester 1	95	5
EF114	Introduction to Macroeconomics	5	Semester 2	100	0
HR204	Communication Skills	5	Semester 1	0	100
MG101	Introduction to Marketing	5	Semester 1	60	40
MG114	Marketing of High Tech Products & Innovations	10	Year long	50	50
MG115	Market Feasibility Research	10	Year long	50	50
MG116	Creativity & Discovery	5	Semester 2	0	100
MT118	IT Skills & Software Tools for Managers	5	Semester 2	0	100
PS129	Modern Technology 1: Eng. Trans.Elect. Pwr.	5	Semester 1	100	0
PS130	Modern Technology 2: Elect.&Comms.	5	Semester 2	100	0

Year 2 Core Modules:

Code	Title	Credit	Semester	Exam %	CA %
AC115	Management Accounting for Decision Making	5	Semester 1	100	0
AC116	Financial Accounting for Decision Making	5	Semester 2	100	0
AC402	Business and Professional Ethics	5	Semester 2	50	50
BE109	Introduction to Biotechnology	5	Semester 2	0	100
BE209	The Biotech Industry	5	Semester 1	30	70
MG211	New Product Dev. & Innovation Studies	5	Semester 1	0	100
MG233	Systems of Knowledge-Based Society	5	Semester 2	0	100
MG302	International Marketing	5	Semester 1	60	40
MG308	The Changing Consumer	5	Semester 1	80	20
MG325	Sales and CRM	5	Semester 2	50	50
MG329	Digital Marketing	5	Semester 2	0	100
MT211	Distribution & Channel Mng.	5	Semester 1	0	100

Year 3 Core Modules:

Code	Title	Credit	Semester	Exam %	CA %
MG350	Intra	60	Autumn Semester	0	100

Year 4 Core Modules:

Code	Title	Credit	Semester	Exam %	CA %
CA468	Digital World	5	Semester 1	50	50
EF327	High-Technology Entrepreneurship	10	Year long	0	100
MG328	Marketing Management & Planning	10	Year long	0	100
MG330	Information Technology in Society	5	Semester 2	50	50
MG331	Innovation, Marketing & New Tech. Foresights	5	Semester 2	0	100
MG333	Marketing Communications	5	Semester 1	100	0
MT301	Business Strategy	10	Year long	50	50
MT314	Project Management	5	Semester 1	60	40
MT319	Advanced Spreadsheet Modelling for Business	5	Semester 2	30	70

Year 4 Optional Modules:

Code	Title	Credit	Semester	Exam %	CA %
MT400	Business Summer School	10	Year long	0	0
UM405	Uaneen Non-Contributing Module	5	Year long	0	100

General Entry Requirements

A minimum of six Leaving Certificate subjects at Grade 06/H7, to include the subjects English OR Irish AND the subject Mathematics. In addition, applicants must present at least two subjects at grade H5.

Leaving Certificate

In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

GCE A Level

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

International Applications

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language.

Applicants presenting Non-EU School Leaving Qualification

All qualifications will be taken into consideration in assessing these applications. Candidates are expected to:

have taken school leaving examinations of a standard equivalent to the Irish Leaving Certificate or GCE A Level; and
satisfy the general entry requirements and programme entry requirements outlined within the programme contents
satisfy the English language requirements

Dublin City University is proud to award merit-based scholarships to high achieving students who enter the Faculty of Engineering and Computing and the Faculty of Humanities and Social Sciences for the 2016/17 academic year. These scholarships are available to Indian applicants only and are based on academic merit to those who have a Full Offer.

The Faculties also award scholarships of €1,000 to high achievers entering Masters and Bachelor programmes who are ranked by academic achievement.

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