Mass Communication: Global Strategic Communications

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FIU is one of the first universities in the world to offer a fully online graduate program in global strategic communications. With a dual focus on communication management and digital communication, the GSC curriculum reflects the evolving global marketplace, providing an international perspective on such topics as reputation management, branding, social media, crisis management and professional ethics, among others. The program culminates with a professional project.

FIU's exceptional faculty of internationally recognized scholars and top professionals ensures that our curriculum both anticipates and reflects changes in industry practices and keeps pace with the dramatic changes in technology that are transforming the communication industries across the globe.

According to the US Bureau of Labor Statistics, while employment for marketing managers and public relations managers is expected to grow about 13 percent through 2022 (about as fast as average), there is a growing demand for communications professionals who can navigate the digital world with a keen understanding of emerging technology and social media.

FIU's Global Strategic Communications (GSC) online program provides students a global perspective in strategic communications in order to prepare them for executive-level careers in communications. Graduates are ready to assume leadership roles as media strategists, crisis communicators, advertising directors, corporate communications managers and public relations specialists.

The Bachelor of Arts in Mass Communication with a specialization in Global Strategic Communications at the National University provides students with comprehensive knowledge and practical skills essential for success in the dynamic field of media and communications. This program is designed to equip students with an understanding of the theoretical foundations and real-world applications of communication processes in a global context. Students will explore various topics such as media theory, interpersonal communication, digital media, public relations, advertising, corporate communication, and crisis management. The curriculum emphasizes strategic thinking and effective messaging tailored to diverse audiences across different cultural and international environments.

Throughout their studies, students engage in a variety of practical projects, including campaign development, media production, and communication research, to develop their creativity, critical thinking, and problem-solving skills. The program also offers opportunities for internships and collaborations with industry professionals, providing valuable real-world experience and networking connections. Emphasizing multicultural and ethical considerations, the curriculum prepares students to navigate the complexities of global communication landscapes responsibly and professionally.

Graduates of this program will be well-prepared for careers in international public relations, advertising agencies, corporate communication departments, media outlets, non-governmental organizations, and government agencies. They will possess the ability to craft compelling messages, manage communication strategies, analyze media trends, and adapt to rapidly evolving digital environments. The program’s interdisciplinary approach ensures that students develop a broad perspective on communication issues, preparing them to become effective strategic communicators capable of making a positive impact in the global arena.

The Bachelor of Science degree in Mass Communication with a specialization in Global Strategic Communications at the National University is designed to equip students with comprehensive knowledge and practical skills in the field of strategic communication on an international scale. The program typically requires completion of core courses in communication theories, media studies, research methods, and digital media. Students are also expected to undertake specialized coursework in global media systems, intercultural communication, public relations, advertising strategies, and media management. Practical training is emphasized through workshops, internships, and project-based assignments that enable students to develop real-world skills in crafting strategic messages, managing media campaigns, and analyzing global communication issues. A capstone project or thesis is usually required to demonstrate mastery of the subject matter and the ability to apply theoretical concepts to practical challenges. In addition to coursework, students must complete a certain number of credit hours, often around 120-130, as mandated by university standards. Language proficiency and communication skills testing may also be part of the admission process to ensure students are prepared for the demands of an international communication environment. Throughout the program, students are encouraged to participate in seminars, guest lectures, and conferences to stay updated on current trends and network with industry professionals. The program aims to produce graduates who are capable of working in diverse settings such as multinational corporations, international NGOs, media agencies, and governmental organizations. Due to the comprehensive nature of the curriculum, students should engage actively with coursework, participate in extracurricular activities related to media and communication, and seek internships to enhance their employability upon graduation. Program requirements are periodically reviewed and updated to reflect the evolving landscape of global communication, ensuring that graduates are well-prepared to meet the challenges of a dynamic international media environment.

Tuition fees for the Mass Communication: Global Strategic Communications program at the National University vary depending on the specific faculty and the student's residency status. For international students, the approximate annual tuition fee ranges from USD 15,000 to USD 20,000. Domestic students typically benefit from significantly lower fees, which may range around USD 5,000 to USD 8,000 per year. The program offers various financial support options, including scholarships, grants, and bursaries designed to assist students in funding their studies. Scholarships are often awarded based on academic performance, extracurricular achievements, or financial need, and applicants are encouraged to submit the necessary documentation during the application process. The university also provides information about external funding opportunities, such as government grants and private sponsorships, which students can pursue independently. In addition to merit-based scholarships, the university sometimes collaborates with industry partners to offer fellowships and paid internship programs, allowing students to gain practical experience while offsetting tuition costs. Payment plans are available to help students manage their expenses over the course of their studies, with options for installment payments spread across the academic year. The university maintains transparency regarding fee structures and financial aid eligibility, providing prospective students with comprehensive guidance through its financial aid office and online resources. Students are advised to regularly check the university's official website for updated information on fees and available funding opportunities. International students should also factor in additional expenses such as visa fees, health insurance, accommodation, and living costs when planning their finances. Overall, the National University aims to make quality education accessible through a combination of competitive tuition rates and diverse financial aid options, supporting students in pursuing their aspirations in global strategic communications.

The Bachelor of Arts in Mass Communication: Global Strategic Communications at the National University offers a comprehensive curriculum designed to prepare students for dynamic careers in the global communications industry. This program emphasizes the development of core skills in media production, strategic messaging, digital communication, and cultural awareness, equipping graduates to navigate complex communication landscapes across diverse international contexts. Throughout the program, students engage with coursework that covers media ethics, public relations, advertising, social media strategies, and intercultural communication, fostering a well-rounded understanding of the principles that underpin effective global strategic communications. The program also incorporates practical training through internships, projects, and collaborations with industry professionals, providing students with real-world experience and networking opportunities. Emphasizing critical thinking and analytical skills, the curriculum aims to cultivate innovative approaches to communication challenges faced by global organizations today. Students can expect to learn about emerging technologies, data analysis, and audience engagement techniques vital for modern strategic communication campaigns. The program’s interdisciplinary approach integrates insights from marketing, psychology, and international relations, offering a holistic perspective on how to craft compelling messages tailored to various cultural and media environments. Graduates of this program are prepared for careers in corporate communication, public relations firms, international agencies, non-governmental organizations, and media outlets, among other sectors. The university's faculty comprises experienced professionals and scholars dedicated to mentoring students and fostering an environment of academic excellence and creative exploration. Overall, the Bachelor of Arts in Mass Communication: Global Strategic Communications aims to produce versatile communication specialists capable of making impactful contributions in the global arena, addressing contemporary challenges with innovative solutions and ethical practices.